【正文】 working attitude. The distribution of the answers from the customers are shown in the table and bar chart below. Options Number Fraquency A 14 28% B 21 42% C 15 30% D 0 0% E 0 0% Total 50 100% Business with Marketing Report of HND Grade Unit 2 16 The working attitude of the staff is one of the most important indicators to evaluate the work of the employees. It includes the whether the employee is serious when he is working, their responsibility and how hard they work. From the bar chart we can know that 70% of the interviewees are satisfied with the attitude of the teachers in the Global IELTS Training School, because the staff of the training school are working hard every day, the purpose of them is to provide service with high quality to their customers. The next choice question is about the personal image of the teachers. The distribution of the answers from the customers are shown in the table and bar chart below. Options Number Fraquency A 13 26% B 23 46% C 14 28% D 0 0% E 0 0% Total 50 100% Business with Marketing Report of HND Grade Unit 2 17 The personal image of the staff is the representative of the corporation image, it can make the customers obtain the first impression of the pany, and this is one of the indicators for the customers to decide whether they accept this pany39。 here is a rough budget of all the expenses during the research: A Budget Form of the Research Cost Cash Expense of transport 165。150 Expense of gifts 165。s service. From the pie chart we can see that 72% of the interviewees think that the personal image of the teachers are good, which means their first impression to the training school are good, so they might choose to attend the Global IELTS Training School39。 needs. The second choice question is about the most helpful teaching way for the students. The distribution of the answers from the customers are shown in the table and bar chart below. Business with Marketing Report of HND Grade Unit 2 14 Options Numbers of students A 36 B 31 C 29 D 32 In the Global IELTS Training School, the teachers mainly offer 4 kinds of training in their courses to the students who are preparing for the IELTS TestQuestions explanation, Answering methods, Experience in the examination hall and the answering skills. From the bar chart we can see that the 4 items are all needed for the students because for most of them the IELTS Test is very unfamiliar and difficult, they are not adapt to this kind of examination yet, so they need some professional people to help them. The third choice question is about the teaching methods in the Global IELTS training School. The distribution of the answers from the customers are shown in the table and bar chart below. Options Number Fraquency A 8 16% B 26 52% C 16 32% D 0 0% E 0 0% Total 50 100% Business with Marketing Report of HND Grade Unit 2 15 From the table and the pie chart we can see that 68% of the interviewees are satisfied with the teaching methods in the training school, this indicate that the students can get the essential knowledge and significant skills from the courses of the training school, and the courses of the training school is effective. The Global IELTS Training School can go on to carry out their teaching methods and make more profits for themselves. The next choice question is about the teachers39。 it can be used in analyzing the information of the Global IELTS Training School, if they can do well in the market mix, it will be helpful for them to improve their reputation, attract more customers and make more profits. Product Life Circle According to research the product life Circle of the Global IELTS Training School, the managers can know which types of training classes have the most quantity of demand, this can help them meet the customers’ needs, offer the services with high quality to their customers and make more profits for themselves. Market Positioning The market positioning can help the corporation build a kind of class that is different with others and can give their customers a deep impression, this class based on the importance of the characteristics of their class. According to this class, the pany can build up their image and pass it to their customers, this can help the typical class ensure its position in the market and it is better for them to operate the training school and decide how to improve the satisfaction of their customers. Target Market The target market can help the managers to know their target customers, and they can offer more high quality service with a lower price to this kind of customers, this can improve the satisfaction of the customers and turn them into the corporation’s loyal customers, and it is good for the manufacturer to expanse their reputation and attract more students to attend their classes, so they can also make more profits. Promotion As for the sellers, promotion is very significant for them, according to take some measures that is good for the customers, they can attract the attention of them, let more people get to know the training school, so the influence of them can be improved, and can also make more profits in this