【正文】 如何盡可能地?cái)U(kuò)大網(wǎng)絡(luò)游戲的目標(biāo)消費(fèi)群？ 從游戲本身來(lái)看，一方面應(yīng)盡量降低操作的復(fù)雜度，另一方面 應(yīng)通過(guò)內(nèi)容上的設(shè)計(jì)，讓每月玩 20 個(gè)小時(shí)的玩家也能在游戲中體驗(yàn)到與每月玩200 個(gè)小時(shí)的玩家相當(dāng)?shù)臉?lè)趣。 前面提到，在今年 5 月的 GDC 20xx 上曾經(jīng)舉辦了一場(chǎng)以“第三代網(wǎng)絡(luò)游戲”為主題的研討會(huì)，然而與會(huì)者卻并未對(duì)“第三代網(wǎng)絡(luò)游戲”的定義加以明確界定。采用包月制后，游戲運(yùn)營(yíng)商的首要經(jīng)營(yíng)目標(biāo)已不再是放在如何讓玩家在游戲里付出更多的時(shí)間上，而是放在了如何保持并擴(kuò)大游戲的用戶群上。 商業(yè)模式：包月制被廣泛接受，成為主流的計(jì)費(fèi)方式，從而把網(wǎng)絡(luò)游戲帶入了大眾市場(chǎng)。 1991 年， Sierra 公司架設(shè)了世界上第一個(gè)專門用于網(wǎng)絡(luò)游戲的服務(wù)平臺(tái) —— The Sierra Network（后改名為 ImagiNation Network， 1996 年被 AOL 收購(gòu)），這個(gè)平臺(tái)有點(diǎn)類似于國(guó)內(nèi)的聯(lián)眾游戲，它的第一個(gè)版本主要用于運(yùn)行棋牌游戲（當(dāng)時(shí)的比爾GEnie 于 10 月份正式啟動(dòng)，其低廉的收費(fèi)標(biāo)準(zhǔn)在用戶中間引起了巨大反響，也令一向有著強(qiáng)烈優(yōu)越感的 CompuServe 感受到了競(jìng)爭(zhēng)的壓力。這款游戲運(yùn)營(yíng)了大約 13 年， 1984 年開始正式收費(fèi)，收費(fèi)標(biāo)準(zhǔn)為每小時(shí) 12 美元。 1982 年，約翰巴特爾，巴特爾利用特魯布肖開發(fā)的 MUD 專用語(yǔ)言 —— “ MUDDL”繼續(xù)改進(jìn)游戲，他把房間的數(shù)量增加到 400 個(gè)，進(jìn)一步完善了數(shù)據(jù)庫(kù)和聊天系統(tǒng)，增加了更多的任務(wù)，并為每一位玩家制作了計(jì)分程序。 二、第二代網(wǎng)絡(luò)游戲： 1978 年至 1995 年 背景：一些專業(yè)的游戲開發(fā)商和發(fā)行商開始涉足網(wǎng)絡(luò)游戲，如Activision、 Interplay、 Sierra Online、 Stormfront Studios、 Virgin Interactive、 SSI 和 TSR 等，都曾在這一階段試探性地進(jìn)入過(guò)這一新興產(chǎn)業(yè)，它們與 GEnie、 Prodigy、 AOL 和 CompuServe 等運(yùn)營(yíng)商合作，推出了第一批具有普及意義的網(wǎng)絡(luò)游戲。這些游戲絕大多數(shù)是程序員利用業(yè)余時(shí)間編寫并免費(fèi)發(fā)布的，他們只是希望自己的游戲能獲得大家的認(rèn)可。 第一款真正意義上的網(wǎng)絡(luò)游戲可追溯到 1969 年，當(dāng)時(shí)瑞克 然而這種劃分方法的不足之處也很明顯，一是缺乏統(tǒng)一的標(biāo)準(zhǔn)，前兩代以游戲的畫面為分界，而后兩代則以 游戲的內(nèi)容為分界；二是所用標(biāo)準(zhǔn)不具備獨(dú)占性，按畫面進(jìn)行劃分對(duì)于網(wǎng)絡(luò)游戲來(lái)說(shuō)并無(wú)太大的實(shí)際意義，若以內(nèi)容進(jìn)行劃分，則至今仍無(wú)人能出《網(wǎng)絡(luò)創(chuàng)世紀(jì)》之左右。T, which was formerly Sierra Online. May 1996 Origin Systems demonstrated an online version of Ultima. 1996 The final version of Quake was released. The inter capabilities are a big success causing other panies to follow suit. 1995 Hasbro introduced an inter version of Monopoly. Late 1995 Gemstone III went live on AOL. 1995 ID Software began to openly test their new version of Doom called Quake. It had some inter capabilities built in. As the pany added more and more parts to the game the players became addicted to it causing a huge PR frenzy for the game. 1994 The first version of Netscape was introduced. Because it was so easy to use many mercial panies saw the potential for online gaming and began to purchase the smaller panies. October 1994 As ID Software prepared to release Doom II they started to plan on adding inter connectivity to their next game. 1994 Warcraft was released. 10 December 1993 ID Software released Doom. This game put firstperson shooters on the map. It also allowed four players to connect and play together. 1993 MPGNet started to release some smaller games. 1993 GEnie released CyberStrike. 1993 Price wars started with all of the different online gaming service providers. 1992 By the end of the year there were an estimated 3 to 10 million homes actively using modems to subscribe to online services. The range was wide because no one had an accurate count. 1992 The Sierra Network launched with a flat rate subscription of $ a month. 1992 Quantum Computer Services changed its name to America Online, Inc. 1992 GEnie launched the new game CyberStrike. 1992 MPGNet, a new online gaming service, was founded. 1991 Ken Williams announced the uping Sierra Network. It would be a private online gaming service for future Sierra products. 1991 Origin Systems cuts off negotiations with GEnie and began to form an agreement with Quantum to develop an online version of Ultima. February 1991 GEnie launched Dragon’s Gate. It soon became one of the most popular game. 1990 GEnie launched Imagination a roleplay