【正文】 no one enjoys sitting through needlessly long munications when there?s work to be done. Some panies, such as Procter amp。本章論述了如何把消息的各個部分統(tǒng)一連貫地組成一個有機(jī)的整體 , 并舉出了不同商務(wù)場合的大量溝通實例，采用“逐點對應(yīng)”的方法對語言用法一一評論。 ordering needed supplies。第二章著重論述商務(wù)寫作中的消息策略。 opinions ................................. 18 Chapter Two: Message Strategy in Effective Business Writing .................................................... 20 BUSINESS WRITING AS COMMUNICATION .......................................................... 20 Purposes of Business Writing ................................................................................... 20 RReeqquueessttiinngg aanndd FFuurrnniisshhiinngg IInnffoorrmmaattiioonn aanndd MMaatteerriiaallss ............................................2200 BBuuiillddiinngg GGooooddwwiillll ..............................................................................................................2200 INTRODUCTION OF MESSAGE STRATEGY ........................................................... 21 How can we emphasize?.......................................................................................... 22 aa.. DDiirreecctt aapppprrooaacchh iinn MMeessssaaggee SSttrraatteeggyy ......................................................................2222 bb.. IInnddiirreecctt aapppprrooaacchh iinn MMeessssaaggee SSttrraatteeggyy ..................................................................2244 How can we anize? ............................................................................................ 25 Chapter Three: The General Direct Approach in Message Strategy............................................... 28 THE GENERAL DIRECT APPROACH ...................................................................... 28 Beginning with the objective ............................................................................................ 28 Presenting necessary explanation ..................................................................................... 28 Covering the remaining part of the objective ...................................................................... 29 Ending with adapted goodwill .......................................................................................... 29 THE ADVANTAGES OF THE GENERAL DIRECT APPROACH ................................. 29 中國最大管理資源中心 THE APPLICATIONS OF DIRECT APPROACH IN BUSINESS WRITING ..................... 30 Routine news and its application .............................................................................. 30 RRoouuttiinnee mmeessssaaggeess ................................................................................................................3300 Good news and its applications ................................................................................ 32 ““YYeess”” RReepplliieess ttoo CCllaaiimm LLeetttteerrss ......................................................................................3322 ““YYeess”” RReepplliieess ttoo RReeqquueessttss ffoorr CCrreeddiitt ..........................................................................3366 ““YYeess”” RReepplliieess ttoo OOrrddeerr LLeetttteerrss ......................................................................................4400 ““YYeess”” RReepplliieess ttoo RReeqquueessttss ..............................................................................................4422 SUMMARY OF DIRECT APPROACH IN BUSINESS WRITING ................................. 44 Chapter Four: The General Indirect Approach in Message Strategy .............................................. 45 THE GENERAL INDIRECT APPROACH .................................................................. 45 THE ADVANTAGES OF THE GENERAL INDIRECT APPROACH.............................. 46 GOALS IN COMMUNICATING BAD NEWS ............................................................ 47 DIFFICULTIES IN COMMUNICATING BAD NEWS ................................................. 47 Tendency to avoid conflict ....................................................................................... 48 Risk of losing business and personal standing ............................................................ 48 Need to be liked and accepted .................................................................................. 49 THE APPLICATIONS OF INDIRECT APPROACH IN BUSINESS WRITING ..................... 49 Saying “No” to an adjustment request .............................................................................. 50 Saying “No” to a credit request ....................................................................................... 54 Saying “No” to someone who has ordered merchandise ...................................................... 57 Saying “No” to a favor request ........................................................................................ 61 OTHER STRATEGIES TO CONVEY BAD NEWS MESSAGES................................... 64 SUMMARY OF INDIRECT APPROACH IN BUSINESS WRITING ............................. 65 Chapter Five: Additional Tips for Business Effectiveness ........................................................... 66 USING THE CONVERSATIONAL STYLE ................................................................ 66 INCREASE OUR KNOWLEDGE OF WORDS ........................................................... 66 Conclusion ........................................................................................................................... 68 Bibliography......................................................................................................................... 69 2 Chapter One 3 The Significance of Effective Communication Introduction Effective munication is the lifeblood of every business anization, a key to success in our career and a great help in