【正文】 ? 切忌對消費者已購商品的選擇、評價下簡單、生硬的斷語，更不能搶白、頂撞。 ? Therefore, the environment which sells this merchandise arranges and matches female consumer mental state, create condition, construct opposite peaceful, fortable place, the maid servant consumer can leisurely and carefreely appreciate, browse a merchandise, make the environment be able to bring them affection association of thought and produce to purchase motive as is sell the spot to provide a good service, there are more human interest, the effect will be better. Face to the mental strategy of female consumer ? 第二，女性商品設(shè)計要注重細節(jié)，色彩、款式、形狀要體現(xiàn)流行、時尚，并且使用方便。The design, color, style of merchandise wants to notice emotion of induct the female。 ? This kind of trend with the female university student and the celibacy female most for show Zhao. ? 她們的消費傾向為 “ 一流行、二休閑、三文化 ” ，可以看出都是要享受現(xiàn)在的時間。s instant trend. ? 希望節(jié)時、方便。 ? (3)The female39。 ? Express in the daily life, then request in the dress, hair style and decorate an aspect diversification.? 女性消費心理變化新動向 The female consumes mental state to change new trend ? (2)女性的挑戰(zhàn)動向。 ? The period being to prolong because of life span first, rearing children shorten and make as a result life whole freedom control time increased. ? 另外是因為家用電器的普及和速食食品，家務(wù)鐘點工服務(wù)業(yè)的發(fā)展等，使得以一日為單位的自由時間增多了。 ? Modern female life appearance, already from everyones same standard type, get into and the others different special no longer take same standard as a target, but pursue the all different characteristic life of everybody.? The female consumes mental state to change new trend ? 另外，由于價值觀的變化，現(xiàn)代女性的自主意識增強。 ? The behavior of the female consumer contains personal difference, have variety because of the dissimilarity of condition, very plicated. ? 不過主要是受三種因素支配：經(jīng)濟因素、心理因素和社會因素。s some and male merchandise is in advertise publicity have no full in consideration of the female is in purchase of function, this is remarkable and value. 女性消費者的消費心理特點 The female consumer consumes a mental characteristics ? (3)從眾心理。 love of the sons and is the the motive of of the each kind of the in various of the most strong 1 kind, it only next toappetite motive, be placed in the mother loves sons and daughters more aspects of having material forms such as food and clothings, nourishment and health etc. that the bodies concern a children also say, the female loves sons and daughters to morely put together with the consumption knot of children39。由于生活形態(tài)和責任的變化，其突出的特點有如下幾個方面： ? Generally undertake the responsibility forassist husband and bring up children to the 45yearold female after grow, the household chores is more busy, family economic pressure more big, spare time time and the society associate all pare reduce before attention already from gradually change direction to the kid, husband to own concern in the past with to the concern of the whole family order to living the variety of appearance and responsibility, the its outstanding characteristics is like to descend a few aspects: 女性消費者的消費心理特點 The female consumer consumes a mental characteristics ? (1)愛子心理。這就是青年女性追求個性化的結(jié)果。 ? 18Year old above grow an ex female is be placed in in love, marriage stage, they associate with opposite sex of the opportunity be addition can get a post of satisfaction and handle affairs and can smoothly also have at the employment and social association etc., outside image and youth female near factors enhanced youth a female to pursue of the United States from the on the side, and make inside change into their behavior to especially consume a behavioral realization. 女性消費者的消費心理特點 The female consumer consumes a mental characteristics ? (2)追逐名牌。這些因素導致她們形成以下幾個相對于其它群體較為突出的消費心理特點： ? The majority is above 18 years old to grow an ex female, start follow a society to attend a work, basic can control an own economic life female of this group body still didn39。 ? In purchase the activity, the facial expression, language, advertisement of the business member publicity and ment on, will influence the sense of pride of female consumer, then influence a realization of consume the behavior. Female consumer market characteristic 女性消費者的消費心理特點 ? 二．女性消費者的消費心理特點 ? female consumer consumes a mental characteristics ? 日常生活中，大多數(shù)商品的購買、消費均與女性有關(guān)，她們可能不是商品的直接使用者，卻極有可能是這些商品購買的倡議者、信息搜集者、意見提供者、決策者與購買的執(zhí)行者。 ? Currently, youth in the our country the female employment rate be higher and the town and then Gao is at the since want to work, and then want to do a household chores labor, so urgently hope to ease household chores labor quantity, shorten a household chores labor for time, the ability is better to amuse and take a this, their convenience to the daily consumer goods and the main nonstaple foodstuff, there is stronger request. 女性消費者市場特征 Female consumer market characteristic ? 每一種新的，能減輕其家務(wù)勞動的方便消費品，她們都樂意接受，并愿意首先嘗試。 ? Because the female consumer is at the position of family and be engaged in the concern angle that the household chores experience of the labor realizes to make them to the merchandise and male to have a pay attention to the actual effect of merchandise more while purchase living daily thing and concern the concrete benefits that the merchandise bring. ? 商品在細節(jié)之處的設(shè)計優(yōu)勢，往往更能博得女性消費者的歡心。s liking to stroll a fondness for of store, shopping has already been approve by the most people. 女性消費者市場特征 Female consumer market characteristic 女性消費者市場特征 ? 第二，在現(xiàn)代社會中女性消費者往往懂消費、懂時尚、懂的關(guān)心家庭成員，所以她們在購物偏重上具有如下一些特點： ? The second, the female consumer usually understands consumption, understands vogue and understands in the modern society of concern a family member, so they have as follows some characteristicses in overemphasizing shopping: ? （一） 注重商品的外表和情感因素 ? (A)Pay attention to outward appearance and emotion facto