【正文】 Pepsi Max Big One (Roller coaster) s Japanese corporate branch. The design of the Pepsiman character is attributed to Canadian ic book artist Travis Charest, created sometime around the mid 1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve mercials were created featuring the character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action oriented situation which would result in injury.In 1996, SegaAM2 released the Sega Saturn version of their arcade fighting game Fighting Vipers. In this game Pepsiman was included as a special character, with his specialty listed as being the ability to quench one39。 2009–present: Refresh Everything/Every Generation Refreshes the World Me/Taste the one that39。 1997–1998: Generation Next (with the Spice Girls) 1991–1992: Gotta Have It/Chill Out 19891990: Diet Pepsi. The Right One s got your taste for life 1967–1969: (Taste that beats the others cold) Pepsi Pours It On. 1950: More Bounce to the Ounce s Liberalization policy.[21] In 2005, The CocaCola Company and PepsiCo together held 95% market share of softdrink sales in India. CocaCola India39。b233。s 2008 report on carbonated soft drinks, PepsiCo39。t want it to bee known as a nigger drink.[11] After Mack left the pany in 1950, support for the black sales team faded and it was cut.[edit] MarketingPepsi logo (197087). In 1987, the font was modified slightly to a more rounded version which was used until 1991. This logo was used for Pepsi Throwback in 2010.Pepsi logo (20032008). Pepsi Wild Cherry and Pepsi ONE continued to use this design through March 2010. It was outside of the . until 2010. The original version had the Pepsi wording on the top left of the Pepsi Globe. In 2007, the Pepsi wording was moved to the bottom of the globe.Photo of a Pepsi can with the current logo and labeling (2008 present.)Pepsi bottle in Mexico. This logo was still in use in Mexico and most countries through early 2010. This Pepsi logo was last used in Canada in May 2009.From the 1930s through the late 39。s finances and facilities to establish the new Pepsi success, the nearbankrupt Loft Company sued Guth for possession of the PepsiCola pany. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth.[edit] Niche marketing1940s advertisement specifically targeting African AmericansNickolas Dias was named the new President of PepsiCola and guided the pany through the 1940s. Mack, who supported progressive causes, noticed that the pany39。 fountains after Coke refused to give him a discount on syrup. Guth then had Loft39。s chemists reformulate the PepsiCola syrup formula.On three separate occasions between 1922 and 1933, the CocaCola Company was offered the opportunity to purchase the PepsiCola pany and it declined on each occasion.[5][edit] PepsiCola trademarkThe original stylized PepsiCola logoThe second stylized PepsiCola logoThe original trademark application for PepsiCola was filed on September 23, 1902 with registration approved on June 16, 1903. In the application39。s strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying blacks. He realized African Americans were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them.[8] To this end, he hired Hennan Smith, an advertising executive from the Negro newspaper field[9] to lead an allblack sales team, which had to be cut due to the onset of World War II. In 1947, Mack resumed his efforts, hiring Edward F. Boyd to lead a twelveman team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown, who grew up to be Secretary of Commerce)[10] reaches up for one. Another ad campaign, titled Leaders in Their Fields, profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks.Boyd also led a sales team posed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the .。50s, PepsiCola Hits The Spot was the most mon