【正文】 Chunjuan amp。Kids Cream Key Brand Share by City XX Gained Share Significantly In 4amp。 Distribution amp。 Intensive Milk Both Contributed to Its Share Gains 3 . 78 . 11 4 . 51 0 . 64 M t o JF 0 2 4 M t o JF 0 3S O F T S E N S E 2 0 0 m lS O F T S E N S E 1 1 0 m l5 . 244 . 84 . 95 . 511 . 114 M t o J F 0 2 4 M t o J F 0 3E N R I C H E D M I L K 1 2 5 m l F I R M I N G 2 0 0 m lF R E S H 1 2 5 m l F R E S H 2 0 0 m lI N T E N S I V E M I L K 1 2 5 m l I N T E N S I V E M I L K 2 0 0 m lBody Lotion Basic Base 9 . 88 . 4211 8 . 4137111519232731354 M t o JF 0 2 4 M t o JF 0 3V a s e l i n e 2 0 0 m lV a s e l i n e 1 0 0 m lSoftsense Nivea Vaseline Copyright 20xx ACNielsen 28 Key Brands SKU Comparison, SHH/S SS110ml/Nivea Fresh200ml Dist. amp。 A cities, suggesting emergence of new market needs Copyright 20xx ACNielsen XX Milk Sales Development In 4amp。 Distribution Slightly Increased 4 . 9 4 . 97 . 55 . 93 . 7 4 . 25 . 28 . 21 1 . 34 . 28 . 81 4 . 29 . 91 1 . 21 . 20 . 80 . 91 . 31 . 53 . 43 . 64 . 24 . 23 . 82 . 902468101214161820JF 0 1 M A 0 1 M J 0 1 JA 0 1 S O 0 1 N D 0 1 JF 0 2 M A 0 2 M J 0 2 JA 0 2 S O 0 2 N D 0 2 JF 0 32 2 0 ml ( 浴后乳液） 1 0 8 ml （鮮奶乳液） 1 1 0 mlBody Lotion Basic Base 108ml 6 7 8 9 7 8 8 7 11 11 12 11 9 220ml 7 8 8 10 7 8 7 8 9 10 10 9 8 Weighted Distribution () () Copyright 20xx ACNielsen 13 . Body Lotion Basic Share amp。 Share Gain ? BBamp。 Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period National, Body Base XX NIVEA 0 VASELINE 6 SOFTSENSE 2 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg ?Mininurse White+UV contributed growth this season. LONG LI QI YU MEI JING AN AN 2 SMISS 2 1 BAI QUE LING 2 MININURSE 1 Copyright 20xx ACNielsen 7 Body Top 10 Brands Value Share amp。 but cream declined which led to a slower growth rate in total body ? The price deflation in Body Lotion mainly traced to basic Body Lotion, where local brands, like Bai Que Ling and Yu Mei Jing, developed fast ? Overall, XX did captured positive growth in recent winter period and Milk largely contributed to our growth Copyright 20xx ACNielsen 19 Summary Body ? But we still slightly lost share in Body market in recent winter due to slower growth than the market, especially in the Basic Body Lotion segment ? In Basic Body Lotion segment, we lost share to Bai Que Ling and small brands in Key cities and Yu Mei Jing in A cities。 UC 200ml Maintained Overall Distribution but Declined in SPPD ND01 JF02 ND02 JF03 JF02 JF03 MILK 200ml 60 70 REG LOTION 87 87 86 76 100ml 74 72 84 75 200ml 87 85 61 54 300ml 27 22 UC LOTION 88 86 89 86 100ml 65 63 80 75 200ml 87 85 87 86 Weighted Distribution (000RMB) (11) (11) ?Number in brackets are of weighted distribution. Copyright 20xx ACNielsen 26 SHH/S, Body Key Brand Share amp。SPPD Key SKU Distribution Maintain。A Cities Still Captured Positive Value Sales Growth 410865 8269418361621643834 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 34 C i t y A C i t y BC D C i t y T o w nVolume Sales(Ton) Value Sales() 5% +3% 53858476692319414 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 34 C i t y A C i t y BC D C i t y T o w nSize Growth vs YA 11 10 5 0 7 27 1 21 Copyright 20xx ACNielsen 42 BBamp。Kids Cream Base) ?XX Cream total distribution scored 53% in weighted and 14% in numeric which is even with 40g in city H/S channel. Copyright 20xx ACNielsen 47 BBamp。A and catching up with in BCD as well ? IC 25g consumer offtake well performed overall ? XX cream distribution is petitive in modern trade will weak in traditional store ? trade, bag products contributed their share in this trade Copyright 20xx ACNielsen Explore Sachet Sales Opportunity Copyright 20xx ACNielsen 51 Bag Sales Importance to Skin Moisturizing Bag Better Accepted In West/Town amp。Kids Cream Base) Copyright 20xx ACNielsen 45 XX Weighted Distribution by SKU, Nat. 3128 28293039 396194151621051015202530354045JF 0 2 M A 0 2 M J 0 2 JA 0 2 SO 0 2 N D 0 2 JF 0 3JB C re a m I C 2 5 g I C 6 0 g U C 2 5 g U C 6 0 gWeighted Distribution Copyright 20xx ACNielsen 46 BBamp。Kids Cream Sales amp。 UC 200ml Maintained Overall Distribution but Declined in SPPD ND01 JF02 ND02 JF03 JF02 JF03 Weighted Distribution (000RMB) MILK 200ml 36 55 REG LOTION 84 93 86 84 100ml 67 76 82 78 200ml 70 66 72 66 300ml 13 13 22 13 UC LOTION 83 82 81 78 100ml 82 80 76 75 4 200ml 71 67 73 67 Copyright 20xx ACNielsen 31 BJH/S, Body Key Brand Share amp。 BJ and Lagged Behind Growth in A Cities Caused Us Losing Share Volume Share Value Share 0102030405060JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3UC Lotion Milk Lotion Share Base, Body Lotion Basic GZ SH BJ CD A CITY 01020304050