全球化妝品行業(yè)的探索性分析：主要的競爭品牌，技術(shù)和市場的發(fā)展趨勢畢業(yè)論文外文翻譯-免費(fèi)閱讀
【正文】 產(chǎn)品經(jīng)理必須在地方一級，首先實(shí)施銷售整合策略。 全球化不僅僅意味著目前在許多國家的商品買賣， 它是全球范圍內(nèi)關(guān)于協(xié)調(diào)溝通，給客戶信息，并最終促使消費(fèi)者購買的狀況。對男性來說，更大的購買如汽車或假期。 不同的在線廣告形式爆炸了。然而，有時低檔次定價(jià)會將產(chǎn)品的形象定位在高檔和大眾產(chǎn)品之間。廉價(jià)化妝品銷售已超過在三十年代的大蕭條時期的中等價(jià)位的食品和服裝。物品在回收容器里出售。推進(jìn)劑和許多 行業(yè)內(nèi)也使用的其他成分。 2020，紐約調(diào)查組估計(jì)， 1880 萬個美國家庭對環(huán)境感興趣。 SWOT 分析允許我們分析一個公司，他們的業(yè)務(wù)目標(biāo)，計(jì)劃和決定。 盡管美國經(jīng)濟(jì)放緩，仍然是彩色化妝品最大的消費(fèi)地區(qū)，全球最頂級的化妝品制造商看到積極的前景。除了在技術(shù)和創(chuàng)新領(lǐng)域，對化妝品行業(yè)目前的狀況和發(fā)展趨勢進(jìn)行了探討。 nausea。 Gamble Company (%), Revlon Inc. (%), and Avon Products Inc. (%) round out the top five. Bushido Company Limited (%), City Inc. (%), Kanebo Limited (%), Kose Company Limited (2%) and Chanel . (%) round out the top 10. Together these producers account for %, or $ billion, of the total $ billion global 外文資料翻譯 — 英文原文 2 cosmetics market. 3. Financial and SWOT analyses It is important to look at the financial statements as a whole than just the profits. We should be concerned about future performance of panies. Financial analysis of major players in cosmetic industry is important as one uses it to anticipate future conditions of industry. The SWOT analysis allows us to analyze a pany, their objectives, business plans and decisions. It also facilitates reviewing the positives and negatives of the industry and the pany itself. 4. Safety concern The FDA continued piling plaints from customers about neurological reactions to perfumes including symptoms such as burning of the eyes, nose, and throat。 for example, industry leaders have focused product lines and marketing at the ethnic niche market in USA, primarily targeting the specific makeup and skin care needs of Asian, AfricanAmerican, and Latino consumers. This segment reported sales of $210 million in 1997, and this market is expected to continue its rapid growth. In the USA purchasing power among ethnic groups is also on the rise: AfricanAmerican buying power jumped 73% between 1990 and 1999 to $533 billion, according to the Selig Center for Economic Growth. This group tends to spend a higher proportion of its ine on HBC— 10%— versus 8% among the general market. During the same period, the Selig Center reports, Hispanic buying power soared % from $208 billion to a projected $383 billion (O’Connor, 2020). 8. Information systems The explosion of different online advertisement formats has helped. This allows customers to upload their digital photos onto the site to experiment onscreen with the colors on their own faces. One advantage of digital marketing is the speed at which campaigns can be pulled together. Campaigns can be set up in a week, rather than the three month leadtimes often required when advertising in glossy monthly magazines, which makes online activity ideal for cosmetic product launches. However, for cosmetics panies, it is potentially a bigger leap than other sectors to market online, as a lot of the sell is dependent on facetoface consultation. While sampling can be 外文資料翻譯 — 英文原文 5 facilitated online, through printable vouchers, it is a bit more of a challenge, particularly as color and texture cannot be accurately conveyed over a puter screen. That is why many beauty online promotions use the web to drive users to beauty counters for makeovers and samples. Moreover, some experts believe that mobile marketing is more suited to cosmetic brands than the web. Inter marketing. Latter is almost inappropriate to thi
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