【正文】 然后就價(jià)格、質(zhì)量及 Ramp。論文框架和本文的主要?jiǎng)?chuàng)新點(diǎn)。 加入 WTO使我國(guó)汽車工業(yè)進(jìn)入與跨國(guó)公司合作、競(jìng)爭(zhēng)的新階段，外國(guó) 公司，國(guó)民待遇，國(guó)內(nèi)市場(chǎng)，國(guó)際競(jìng)爭(zhēng)。 要在新形勢(shì)下發(fā)展我國(guó)汽車工業(yè)，我們不但要全面而客觀地分析我們自身存在的問題，而且要充分而正確地了解我們自身現(xiàn)實(shí)和潛在的優(yōu)勢(shì)。 為了系統(tǒng)闡述該文思想，達(dá) 到在加入 WTO后，以他山之石為我所用之研究目的，對(duì)論文結(jié)構(gòu)進(jìn)行如下安排 : 第一章 :緒論 :該部分介紹本論文研究的背景，汽車工業(yè)在國(guó)民經(jīng)濟(jì)中的重要地位同以及汽車制造企業(yè)必須重視市場(chǎng)營(yíng)銷，并導(dǎo)引出本文的研究方向與側(cè)重點(diǎn)。發(fā)展汽車產(chǎn)業(yè)不僅可以提高我國(guó)機(jī)械工業(yè)的技術(shù)水平，同時(shí)也將帶動(dòng)其他相關(guān)產(chǎn)業(yè)的發(fā)展。同時(shí)通過對(duì)國(guó)際汽車業(yè)發(fā)達(dá)國(guó)家和新型工業(yè)化國(guó)家中的典型代表，美國(guó)、日本、韓國(guó)、墨西哥的發(fā)展戰(zhàn)略的介紹和比較，總結(jié)出各國(guó)汽車業(yè)發(fā)展戰(zhàn)略的優(yōu)勢(shì)和存在的不足之處，為我國(guó)汽車產(chǎn)業(yè)制定發(fā)展戰(zhàn)略提供借鑒預(yù)啟示。汽車產(chǎn)業(yè)的兼并、重組浪潮迭起，全球化成為世界汽車產(chǎn)業(yè)發(fā)展戰(zhàn)略最令人矚 目的特征。 選擇日本汽車工業(yè)作為考察對(duì)象出于兩個(gè)目的：一是在中國(guó)即將加入 wto的現(xiàn)在，中國(guó)民族汽車業(yè)所存在的問題和急待克服的困難與 當(dāng)時(shí)剛剛進(jìn)入 gatt不久的日本汽車業(yè)面臨的問題十分相似，因此具有可比性。本文力圖在前人對(duì)國(guó)際競(jìng)爭(zhēng)力研究成果的基礎(chǔ)上，針對(duì)中國(guó)汽車業(yè)國(guó)際競(jìng)爭(zhēng)力建立一個(gè)分析框架，并對(duì)中國(guó)汽車業(yè)國(guó)際競(jìng)爭(zhēng)力現(xiàn)狀做出一個(gè)全面的分析和評(píng)價(jià)。第二，通過實(shí)證分析提出了一些具有可操作性的戰(zhàn)略對(duì)策，對(duì)企業(yè)和整個(gè)產(chǎn)業(yè)有一定的實(shí)際借鑒意義。s automobile industry, the paper analyses the international petitive power of automobile industry under the background of trade liberalization, It carries out some quantitative analysis by using some indexes based on the imports and exports data, assesses the economic benefits since 1992 by means of the model of the maximizing deviations method. Analyses the structure of automobile industry from the perspectives of industry concentration, etc. Lastly the author makes a conclusion that the international petitive power of autoindustry basically presents an increasing trend along with the trade liberalization. 作者： 國(guó)籍 出處： 8 我國(guó)汽車工業(yè)的自主開發(fā) 在目前市場(chǎng)化、國(guó)際化背景下，如何增強(qiáng)我國(guó)汽車工業(yè)的自主開發(fā)能力已成為迫切需要解決的問題。 (2) research purpose, studying how to forge petitive automobile brand can drive industry development。s capability, quality and service. Up to now, wellknown automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going into WTO, a great set of foreign automobile enterprises possessing good quality, favorable capability, knight service will enter into our country and bring a firenew idea of brand for our domestic consumers. No doubt, that will not only greatly impact on our domestic automobile enterprises, which don39。(America, German, Japan, Korea)。s automotive industry has passed almost half a century and has evolved many basic circumstances and features of its own which will be the starting point or base for its further development. Full understanding of those circumstance and features is the prerequisite for us to analyze and study. In order to develop our automotive industry under new situation, we not only must roundly and objectively analyze the problems in us, but also must fully and correctly understand our actual and potential strengths. We should clearly recognize that although our automotive industry, which has experienced nearly fifty years of development including twenty years of reform and opening, has a long way to go paring with the world level, it possesses many rare giant actual and potential strengths. After entering WTO our automotive industry has entered upon a new phase to cooperate and pete with multinationals under the background of globalization, and it will have to join the integration tide of global economy gradually. The trends of world automotive industry and the strategies of multinationals in China certainly will directly influence the strategic pattern of our automotive industry, and therefore they are the important part of the external environment of our automotive industry needed special attention. Great changes have taken place in the development conditions of our automotive industry since we entered WTO. At the end of protection interim period to automotive industry, the prehensive effects of WTO including tariff concession, quota cancel, service trade opening and foreign capital policy regulation will display. The medium and highclass car and key ponents will e under obvious attack depends on not only the reduction of the protection degree, but also the increase of our international petitive power. Japan and Korea are all lateing developed countries of automotive industry. After entering GATT, they persevered in adopting the vigorous policies to foster and train the selfdeveloping capability and enhance the international petitive power. Then their automotive industry received unprecedented fast development and drove the whole national economy to be powerful and prosperous to a miracle. Although the international environment has been totally different and different countries differ greatly in their conditions, the experiences of Japan and Korea automotive industry during that period and driving effects of their automotive industry to their national economy will still be special historic significance to our automotive industry. Entering WTO let us enter upon a new e to cooperate and pete with multinationals featuring 7 foreign panies but national treatment and domestic market but international petition. That is a severe challenge as well as a rare opportunity to our automotive industry. The great country and its big market are the most important strength of us. To take full advantage of the strength of great country and big market under the opening and petition environment should be the starting point for the development train of thought of our automotive industry under new economic background. Economic globalization droved by trade liberalization, investment liberalization and finance liberalization has been international background of our lives. Trade liberalization provides a more open and more liberal environment for the development of international trade. It is not only one of subject of modern international economic development, but also the trend of China39。在這個(gè)關(guān)鍵時(shí)期，中國(guó)迫切需要具有強(qiáng)大競(jìng)爭(zhēng)力的汽車品牌來帶動(dòng)和激勵(lì)汽車工業(yè)的發(fā)展。(2)研究目的上有創(chuàng)新