【正文】 Chonko，磅和亨特，政府統(tǒng)計(jì)處（ 1985）。 營銷到市內(nèi)黑人： Powermaster 和道義責(zé)任。 新 紐約：哈珀和行。 零售雜志， 77（ 3）， 379。 修復(fù)一個破碎的信任。 巴蘭坦，博士，及瓦里接口， RJ（ 2020）。 博士論文， 達(dá)頓商學(xué)院。 最近的一個廣告文本的研究發(fā)現(xiàn)，大多數(shù)專門一章，以道德和管理問題（德拉姆賴特和墨菲 2020年）。 這里的利益將是更大的利益相關(guān)方之間的了解企業(yè)的各種社會之間的關(guān)系通過報告，公司的行為和觀念。 堅(jiān)持和 縱向變化研究公司的指紋圖譜的邏輯 SD和本文制定的各種標(biāo)準(zhǔn)也將討論上述論點(diǎn)加強(qiáng)理論。 因此，它不應(yīng)該奇怪，如果有需要解決一些限制，仍然需要。 因此，他們可能被視為可選。 從更積極的方面，社會和環(huán)境問題的關(guān)注似乎是 gainingserious最近與邁克爾波特和基地 othersfocusing上（墨菲等更具戰(zhàn)略性的使用企業(yè) responsibilityand 可持續(xù)的營銷。 該partmentalizationThis 問題分居或 ―隔離 ‖企業(yè) ―和 ‖道德是有問題的理論和實(shí)踐。墨菲等人。亨特和 Vitell 1986）。以下簡稱 VL 的），提供了一個更加綜合的辦法 tomarketing理論來降低這種緊張關(guān)系，使愛茉莉 倫理道德倫理基礎(chǔ)，以 dateMarketing是 ―等的系統(tǒng)研究如何 moralstandards 應(yīng)用到營銷決策，行為 andinstitutions‖（墨菲。 關(guān)鍵詞 道德的行為。 Perry, V. G. (2020). Retailer power and supplier welfare: The case of WalMart. Journal of Retailing, 77(3), 379. Boudette, N. E. (2020). BMW‘s CEO just says ?No‘ to protect brand. Wall Street Journal (November 26), B1. Bowen, H. R. (1953). Social responsibilities of the businessman. New York: Harper and Row. Bowie, N. E. (1999). Business ethics: A kantian perspective. Malden: Blackwell Publishers. Boyt, T. E., Lusch, R. F., amp。 While work on measurement of intangibles continues to progress, much still needs to be done. How should wereconcile the different approaches to relationship assets— brand equity, customer equity, and reputation? What are the antecedents and consequences of each, and extent of overlap? Should ethical or societal behavior be explicitly incorporated into these measures, to assist in diagnosing what changes in intangibles‘ value can be attributed to socially responsible actions (Lemon and Seiders 2020)?amp。 Sen 1987). For example,Kotler‘s societal marketing concept (SMC), introduced inthe third edition (1976) of his marketing management text,proposes that all marketing decisions be made for the benefitof the consumer, the firm, and society as a whole. However,the formulation of the various marketing strategies andtactics presented in this text is not materially different fromthat of other authors‘ who do not propose the SMC. TheSMC, while a laudable notion, has not seen extensiveimplementation in marketing (Crane and Desmond 2020).Furthermore, partmentalization of ethical issues leaves scholars free to develop apparently amoral theories, whichcan have the potential to signal to students of suchtheories that they are free from a sense of moral responsibility(Ghoshal 2020). On a more positive note,social and environmental issues appear to be gainingserious attention recently with Michael Porter and othersfocusing on a more strategic use of corporate responsibilityand sustainable marketing (Murphy et al. 2020。 Hunt and Vitell 1986).More recently, marketing ethics has built on both of thesestreams, applying normative guidance from moral andpolitical philosophy (such as deontology, social contractstheory, and virtue theory) to the more plex understandingof the marketing ethics decisionmaking processprovided by descriptive research (Dunfee et al. 1999。hereafter VL), provides a more integrated approach tomarketing theory that reduces these tensions, enabling amore ethical foundation for ethics to dateMarketing ethics is ―the systematic study of how moralstandards are applied to marketing decisions, behaviors andinstitutions‖ (Murphy et al. 2020, p. xvii). According to amajor review article examining the marketing ethicsliterature during the 1960‘s and 70‘s, the main topicscovered included marketing research and managerial issues(., purchasing。Murphy et al. 2020).One important cause of the persistence of such issues isthe tendency in current marketing theory to partmentalizeethical issues. In general, theoretical developmentsin marketing are introduced without explicit considerationof ethics by their proponents, apparently on the assumptionthat such consideration can be separated from the―business‖ issues. For example, the concepts of targetmarketing, service quality, and brand equity were allaccepted marketing practices long before ethical issuesassociated with them were analyzed (Abela 2020。 this proposition can be empirically tested, . by measuring whether the level of marketing managers‘ agreement with the tes of the SD logic correlate with fewer perceived ethical tensions. amp。 S. L. Vargo (Eds.), The servicedominant logic of marketing: Dialog, debate, and directions. Armonk: . Sharpe. Barwise, P., amp。 新興servicedominant（職務(wù)）的營銷邏 輯的，因?yàn)楸R施提出 Vargoand，是作為一