【正文】 第二，產(chǎn)品差異化。 （二）核心競爭力： 進攻是最好的防守。但由于地理環(huán)境所限，消費者的選擇匱乏，他們的依然屬于該市場的重要組成部分，占據(jù)著不可忽視的市場份 額。 發(fā)展后期（ 7～ 10 年），在 其他地區(qū)和中國其他旅游勝地開設(shè)分店，招引加盟，調(diào)整資產(chǎn)結(jié)構(gòu)，傳播品牌形象，向中國式特色旅社的知名品牌進軍。 我們不僅會給每一位顧客提供最經(jīng)濟和最舒適 的環(huán)境，甚至可以組成一個臨時的大家庭，度過美好的旅行時光；而且要讓每一位顧客將他們的美好感受帶回家，傳遞給他們的親朋好友。 三、市場分析 背包行客棧屬于服務(wù)行業(yè)，也屬于青年旅舍的行列 ，進入的市場是旅游發(fā)達的揚州 ，目的是滿足日益發(fā)展的旅游市場需求。 3 （三）特殊配備 本旅館主人會是你從沒見過的全世界獨一無二的 店主。 （二）輔助設(shè)施 后勤設(shè)施主要包括總服務(wù) 臺、倉庫、儲存間、衛(wèi)生清理間等。 三、 這是一個真正屬于你自己的旅社，你需要自帶洗漱用品，但沒有的話我們會提供給你，只是你需要支付少量的金額。 1 創(chuàng) 業(yè) 計 劃 書 —— 等風(fēng)來 客棧 等風(fēng)來 客棧 創(chuàng)業(yè)計劃書 一、 旅館介紹 旅游已經(jīng)成為日益火爆的行業(yè)，顧客們的需求也隨之長生，而青年旅社也作為近幾年的后起之秀而日益發(fā)展壯大。旅社還將設(shè)游戲區(qū)，休閑區(qū)，給予顧客想要的輕松，安逸的環(huán)境，從身到心的放松下來。 四、 本旅社一共有七間，其中兩個雙人間，兩個單人間，一個四人間，兩個六人間，我們會根據(jù)房間的不同來定制價格，六人間 35 四人間 50，單人間 90，雙人間 70，我們還將提供長期的住宿服務(wù)，時間越久，價格也就越優(yōu)惠。 餐廳主要為顧客提供當(dāng)?shù)靥厣称?，如果旅行者愿意自己下廚，可為其提供廚房和工具，開設(shè)自助服務(wù)通道。 店主二號是旅游達人，窮游，富游，徒步游，背包游，想怎么游 ，找他絕對 不會讓你失望 ，此外，此人乃深藏不漏大神一只，川藏騎行，目前正在進軍攝影行業(yè)，想成為明信片封面的人哪，請妥妥抱住他的大腿！ 店主三號是文藝小青年，古箏會一點，琴會一點，另外是個讀書狂魔，且涉獵范圍廣，各種稀奇古怪的皆有一點，如果你寂寞了請找她，如果你空虛了請找她，如果你覺得需要充電了，請和她一起共同進步，另外請千萬不要被她沉悶的外表所惑，她是一個要多 high 有多 high的 拼命十三妹。通過網(wǎng)絡(luò)的形式對本旅舍的服務(wù)項目與特色傳播和推廣，如微博、人人網(wǎng)等媒介的使用，吸引熱愛旅行的人（大學(xué)生為主）停留于本客棧。 發(fā)展初期（ 1～ 3 年），立足揚州 ，吸引外來旅客，收回初期投資，可根據(jù)盈利情況適當(dāng)擴大規(guī)模，樹立起品牌在該地區(qū)的知名度，積累無形資產(chǎn)； 5 發(fā) 展中期（ 4～ 6 年），在 揚州 以及周邊旅游小城 開設(shè)分店，力圖改 善創(chuàng)新，成熟經(jīng)營模式。 （一）競爭描述 前者財務(wù)力量小，而且是一種緩慢的直營模式，信息共享狹窄障礙大，運營模式簡易。而后者競爭能力較強， 所以 本旅舍 更要 相對于青年旅社提出了自己的特色之處 ，提高競爭能力。 一方面控制 每 項 活動成本，通過價值鏈管理追 6 求成本節(jié)約；另一方面， 采取對客戶無需求的資源與服務(wù)垂直切割 的方式來最大化節(jié)約成本 。 第三，目標(biāo)專一化。從服務(wù)到管理，到專業(yè)的創(chuàng)意團隊，都與時偕行，不斷挖掘改變 ，贏得不同時期的競 爭。但根據(jù)公司處于市場導(dǎo)入期的特點選擇針對性的銷售策略，向市場滲透主題旅館同時以低廉的價格來吸 納消費者，打破消費者原有的消費習(xí)慣。 根據(jù)不同時期、不同客源量適當(dāng)調(diào)整價格。通過多種低成本的媒介，比如校園廣播、直接信函、壁畫藝術(shù)（建筑外墻粉刷 LOGO，直觀宣傳）、期刊、橫幅、贊助社團等手段宣傳產(chǎn)品；另一方面到一些旅行者經(jīng)常涉足的地點擴大宣傳范圍。 首先是特殊時期促銷策 略。 再者是廣泛 性促銷策略。 七、存在劣勢和風(fēng)險 （一）劣勢 缺乏經(jīng)營旅舍的經(jīng)驗。 附 —— 結(jié)語：目前這只是一個初稿，很多問題還有待于進行實地調(diào)查，商討和修改，在初步設(shè)想的基礎(chǔ)上進行落實和確認，使計劃更接近于最終實施方案。 the third part introduces two party regulations modified the main changes and needs to grasp several key problems。s 18 and the eighth session of the third, the spirit of the fourth plenary session, reflecting the experience of studying and implementing the General Secretary Xi Jinping series of important speech, reflects the party39。 the fourth is to clean the theme is not prominent, not for the existing problems, and is narrow, only needle of countylevel leading cadres above. rule is in 1997 Chinese Communist Party disciplinary cases (Trial) based on revision, in December 2021 the promulgation and implementation, to strengthen the construction of the party play very important role. Along with the development of the situation, which many provisions have been unable to fully meet the prehensive strictly administering the practice needs. One is Ji law, more than half of the provisions and criminal law and other countries laws and regulations Repetition。s ideals and beliefs, excellent traditional style. The revised the code closely linked to the selfdiscipline, insisting on the positive initiative, for all members, highlight the vital few, emphasized selfdiscipline, focusing on the morality, and the majority of Party members and the ideological and moral standards. The revised Ji method separately, Ji, Ji Yan to Method, as a negative list, emphasizing the heteronomy, focusing on vertical gauge. Is this one high and one low, a positive reaction, the strict party discipline and practice results transformation for the integration of the whole party to observe moral and discipline requirements, for the majority of Party members and cadres provides benchmarking and ruler. Third, insist on to. In view of the problems existing in the 17 party at the present stage, the main problems of Party members and cadres in the aspect of selfdiscipline and abide by the discipline to make clearly defined, especially the party39。s selfdiscipline norms and party members and leading cadre clean fingered selfdiscipline norms, a total of eight, collectively referred to as the eight. Four must and eight of the content from the party constitution and Party39。s basic theory, basic line, basic program and basic experience, the basic requirement of behavior made prescribed punishment, increase the cliques, against the anization such as violation of the provisions, to ensure that the central government decrees and the Party of centralized and unified. 3, adhere to strict discipline in the law and discipline In front, Ji separated. Revised Regulations adhere to the problem oriented, do Ji separated. Any national law existing content, will not repeat the provisions, the total removal of 79 and criminal law, repeat the content of the public security management punishment law, and other laws and regulations. In the general reiterated that party anizations and Party members must conscientiously accept the party39。s close ties with the masses. Discipline to protect the party39。s interests, we should depend on the situation 25 Seriousness given disciplinary action. The loss of Party members, seriously damaging the party39。 the principal Ordinance amended the provisions of the preceding paragraph. This is the new content, in order to achieve Ji method effective convergence. Five is the thirty third article 10 of the provisions, the Party member due to an intentional crime is sentenced to criminal law (including probation) sheets or additional deprivation of political rights。s decision to get quickly and effectively implementing. The Party Central Committee formulated the major principles and policies, through different channels and ways, fully listen to the party anizations and Party members of the opinions and suggestions, but 12 is some people face to face not to say back blather will not say, after the meeting said, Taiwan does not say, and no