網(wǎng)絡(luò)廣告外文翻譯中英文對照-預(yù)覽頁
【正文】 e resulting revenue stream would allow the 畢業(yè)論文譯文 8 sites to be selfsufficient, furthering the Web’s power to enable anyone to bee his or her own publisher. In the future, online ad panies will realize that these smaller, specialized sites offer substantial value, maybe even more value than mainstream sites offer. Beyond targeting, the Web enables highly personalized advertising. However, I find only a small percentage of the ads that I see to be interesting, which suggests that advertisers have not yet taken advantage of this potential. In the future, you could link advertising directly to a selfmaintained, online personal profile. The profile would record accurate and highly personal information, including relatively static information such as your interests or hobbies, but also dynamic information, such as whether you are in the market for a new car or microwave oven. The information would be cryptographically protected so that only certified panies, with your permission, could access it. You would want to keep your profile up to date so that you receive pertinent advertisements. For example, I’m in the market for a new laptop, and I would appreciate sales and specials advertisements from laptop vendors. Firefly, recently purchased by Microsoft, offers the beginnings of such a profile through the Firefly passport. Naturally, the software that makes such personal profiles possible must e with an assurance that it will protect our privacy. Direct opportunities for abuse already exist. For example, DoubleClick has probably delivered a great many ads to you through numerous sites. These details have all been recorded in their records, including the time you saw the ad, which ad was shown, and whether you clicked on it. DoubleClick’s privacy policy, available through their home page, assures you that the information will not be used against you. By maintaining our profiles directly and accurately, instead of allowing diverse panies to gather information without our knowledge, we will be able to take control over the management of our private information. The Web’s unique properties will present excellent advertising opportunities, not only for the advertisers and publishers, but also for those of us browsing the Web. These opportunities are being explored through numerous channels for Web advertising: from doityourself shops, to banner exchanges, to forpay advertising works. Nevertheless, the Web offers many more opportunities. With progress, we might one day find ourselves appreciating ads that are carefully selected according to 畢業(yè)論文譯文 9 our preferences. From: Michael McCandless. Web advertising [J]. Inter services, 1998, (6):89 畢業(yè)論文譯文 10 指導(dǎo)教師評語 ：
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