【正文】 ) This advertising language has three words in all add the products name to begin with ―to‖, it is the typical rhymes alliteration, and the sentence seems succinct and strong, and it benefits to leave a deep memory. . Rearrhyme Rearrhyme means words to be linked together or to be related to each other repeat the same rear sound. For example: ⑴ Hasty, Tasty. (An advertisement of a Snack Bar)（ Wang Yanxi,2021） This is a kind of form of rearrhyme. Once people read the advertisement, they will find it is rhythmic. On one side it can arouse people‘s interest easily. On the other side, it also can avoid arrhythmic belonged to Snack Bar. It is socalled kill two birds with one stone. ⑵ PepsiCola hits the spot, Twelve full ounces, that‘s a lot, Twice as much for a nickel, too, PepsiCola is the drink for you.（ Wang Yanxi, 2021） The advertisement of PepsiCola is posed as a verse according to a folk song, and its English name calls PepsiCola Jingle. Because this advertisement rises and falls rhythmically, the sentence is attractive and neat, the word is graceful. ―Spot‖ and second lines ―lot‖ are the similar sound, the third line too (tu :) ―and ―you(ju :)‖ are the similar sound. Form the a,a,b,b of poem form. 2. Onomatopoeia Onomatopoeia means making words used in the adverts simulate specific sound of animal or human（ Feng Cuihuan, 1983） . The function of onomatopoeia could not be neglected. Because onomatopoeias simulate sound of things, they can manifest the features on sound of the productions vividly, and more, they can add innervation of advertisement. Onomatopoeias are monly used in some productions advertisements with special sound, such as beer, watch, can opener, and the other machines. People often get deep impression by onomatopoeias in advertisement. For example: ⑴ Deck the halls With plop plop plop, fizz, fizz. Fallalalalalala… .. Ahhh! (Advertisement of Alkaseltzer)（ Wang Yanxi,2021） The advertisement is reposed by a famous Christmas carol, whose outstanding sound shows a chirrupy scene that people enjoy themselves on Christmas Day: the sound of decorating room, opening bottle cap (plop plop plop), foaming by beer and all kinds of drink(fizz fizz), and people‘s singing(Fallalalalalala… .. Ahhh). All of these are taken up by taking Alkaseltzer and escaping tummy. The magical use of onomatopoeias in the advertisement makes people seemed to be personally on the scene. ⑵ Just pour it in, brush, let it stand ten minutes, then flush. (LAUNDRY DETERGENT) This is one sort of laundry detergent advertisement. Advertiser applies the word ―brush‖ to describe the sound of cleaning the toilet and ―flush‖ to depict the sound of washing the toilet. This laundry detergent advert use photographic sound effect to promote their laundry detergent product to customers successfully. B. Vocabulary Rhetoric 1. Figure of Speech Figure of speech applied in the advertisement English often employs concrete and authentic things to designate another abstract thing, which customers are not familiar with. Figure of speech can make the language more vivid and visual, express similar relation between two different kinds of things, and embroider concrete and visual character of language。 meanwhile, the contriving structure ought to be paid attention. Then some right rhetoric should be used too. The definition of rhetoric is applying many language materials and various expressive devices to manifest the designer‘s purpose appropriately. A. Phonation Rhetoric. 1. Rhyme Rhyme is identity of sounds between two words or verse lines extending back from the end to the last fully accented vowel and not further. Three points should be explained about this definition: ① the last accented vowel must be the same。 本篇論文主要從音韻、詞義、結(jié)構(gòu)三方面討論分析廣告英語中的修辭特點。廣告英語中頻繁使用的修辭手法有：擬人、比喻、雙關(guān)、排比、押韻等。 phonation。 parallelism makes language tone more strong。 figures of speech make products brilliant on their features。 rhetoric。廣告作為現(xiàn)代生活的重要組成部分，以它的獨特魅力，對社會經(jīng)濟的發(fā)展起著推動作用，在商品進出口中，充當(dāng)著越來越重要的角色。不管是給產(chǎn)品還是給語言本身，修辭 手法在廣告英語中合理運用都能給廣告帶來良好的效果，繼而給讀者留下深刻印象。 at the same time, advertisements achieve their mercial purposes. I. Value of Advertisements The purpose of advertisements is to arouse customers‘ action or the desire of buying goods. So, as a successful advertisement sentence, four features should be incarnated: 1. Attention Value: to attract customers‘ attention. 2. Memory value: to give people great impressions of the goods and make customers remember their advantages anywhere. 3. Readability: to make people convenient to remember and easily to understand. 4. Persuasion: to persuade customers to buy the goods. Designers often adopt appropriate rhetoric in the purpose of realizing the features mentioned above, because good rhetoric usage can get twice result with half the effort. Good rhetoric used in advertisements can form a beautiful image about the goods and make people produce the desire to buy the goods. Rhetoric can also enhance the artistry and appeals. It can suit all contexts, improve the expressiveness of the spoken and written languages, and make people feel indubitable. The paper would analyze and generalize the rhetoric devices in advertisement English from three aspects: phonation, vocabulary and syntax . II. Basic Rhetoric Tactics in Advertising English If advertisements want to stand in the invincible position in the fierce petition, the vocabulary should be used。 purchase desire. . Headrhyme Headrhyme means words to be linked together or to be related to each other repeat the same vowel. For example: ⑴ Health, Humor amp。 it is one of the mon rhetoric tactics Repetition (Feng Cuihua, 1995). Multiple consumers expose to an advertisement over a period of time. Repetition has been proven to increase recall and prehension, particularly