【正文】 rust – free car is always worth more.‖ （ Sun Xiaoli,1995） This is an advertisement of rust inhibitor of Matex Company . This advertisement, call the rust inhibitor Rusty Jones, make consumer produce cordial sense to read, dispel consumer vigilance of this product, thus win the confidence and approval of people, and thus find a good market for the products. 5. Parody Parody is a piece of writing intending to amuse by imitating the style of writing used by anybody else． There is not only imitation but also change in parody. In order to portray the product image well, designers often use the famous phrase nimbly, including proverb, maxim, literary reference, fable, and idiom and so on. Sometimes they will change a famous phrase and make the human ring the upper opening which would be advantageous for the memory. ⑴ Wearing is believing. (Underwear‘s advertisement)（ Wang Yanxi, 2021） The sentence es from an English idiom: Seeing is believing. Because the idiom is familiar with everybody, the piece of advertisement also can be remembered easily. ⑵ Skill and Patience will succeed where force fails. Necessity is the mother of Invention. (Aesop‘s Fables)（ Wang Yanxi, 2021） It can be viewed as an imitation of ―Failure is the mother of success‖ ⑶ To smoke or not to smoke， that is a question. The sentence structure of the advertisement is derived from a famous phrase： ‖To be or not to be? That is the question‖, which is made by William Shakespeare. Just like the hero Hamlet who must make a choice between life and death in Shakespeare‘s famous tragedy reading: Hamlet, customers must take the same choice between automobile performance and the economical aspect. But the advertiser can provide customers the car which is both having an excellent automobile performance and saving money for customers. 6. Irony Irony is a figure of speech that achieves emphasis by saying the opposite of what is meant. It is selfcontradictory, but it is also rational when carving and polishing (Tang Ying, Qu Jing, 2021). An obvious true fact recounted with the irony, also lets people know absurdness and clearly distinguishes the truth from the irony prehension. At last they can achieves the irony true goal. In the advertisement, irony is a significant rhetoric device and they can give people great impression. For example: ⑴ The more hot water you use, the more money it saves! (Water Heater)（ Wang Yanxi, 2021） This is the heading of a Water Heater advertisement. On the surface of the advertisement, it is a paradox: why the more hot water is used and the more money will be saved? This kind of strange parlance arouses people‘s astonishment, which will stimulate people‘s desire to purchase the products. In fact, the advertiser just wants to propagandize good performance of water heaters and the differences from the other ones. ⑵ If people keep telling you to quit smoking cigarettes, don‘t listen, they are probably trying to trick you into living. (Anti cancer association) This is a social public welfare advertisement which is pushed by USA anticancer association. In the advert, the designer uses irony to warn people the danger of smoking and gets a farreaching meaning. 7. Coinage In dictionary, coinage means inventing of a new word or phrase. Usually, in English advertisements, some advertising designers often use the familiar words or phrases to create new ones． some misspelling of， or add prefix . Although these creative words differ from the original ones in structure， the meanings are the same． What‘s more， most of them are so vivid and interesting that they can attract people‘s attention greatly and promote the sales effectively． For example: ⑴ Wogether． The Ultimate All Inclusive One Brice Sunkissed Holiday． (Traveling advertisement) This piece of traveling advertisement is prepared for husband and wife. A new coined word is constructed from two familiar words ―two‖ and ―together‖. This kind of usage suggests intimacy between husband and wife. Coinage in the advertisement symbolizes a sweet holiday for a couple of lovers. ⑵ Give a Timex to all， to all a good time. The new word ―timex‖ is the original shape of two words ―time‖ and ―excellent‖. So, in the advertisement, ―timex‖ means happy time. ⑶ Going east， staying Westin． In the advertisement, the designer misspells ―western‖ as the products name ―Westin‖. Such intentional ―mistakes‖ made a deep impression on the customers and thus promote the sales effectively. 8. Anticlimax Anticlimax, as the name implies, is the opposite of climax and is a device that involves stating one‘s thoughts in a descending order of significance or intensity, from strong to weak, from weighty to light or frivolous (Feng Cuihua,1995). It is often used to ridicule or satirize in advertisements and produces the humorous, unexpected result, thus bring the good effect to the market through obvious ―anticlimax.‖ For example: ⑴ You manage a business, stocks, bonds, and people, and now you can manage your hair. (Haircream advertisement) This is an advertising of men39。 ② All the sounds following this vowel, if there is any, must be the same. ③ The consonants preceding this vowel, if there is any, must be different.(Tang Ying, Qu Jing, 2021) Rhyme in advertising English contains headrhyme and rearrhyme. Advertising English uses this kind of rhetoric skill to make its music rhythm. In this way, the advertisement is suitable for reading. And the target audiences get a happy mood。這些修辭手法的運用能使英語廣告中的產(chǎn)品或服務(wù)生動有趣、形象傳神，同時賦予廣告語言美、音律美。 rhyming makes language fingerpopping. Rhetoric devices can bring advertising a good effect and make readers impressive on both products and language if it39。s used properly. This paper mainly talks about rhetoric features of advertising English from three aspects: phonation, vocabular