【正文】 ● We will be able to purchase toys directly from the factory which will guarantee the quality of products. Premises We plan to set up Children’s toy store in Sanshan District between Sanshan primary school and kindergarten, and have the following features: ● People can get great prices and quality in our store. ● The room is spacious and it could allow children to play. ● There are a lot of children around. ● The interior decorating is fashionable and fortable Facilities ● One puter ● One telephone/fax ● One printer ● Desk and chairs ● Some repair tools 3 Service: We will offer services according to the requirements and suggestion of our customers. The new services are mainly as follows: ● Offer customers more choices with diverse styles and items. ● Provide free delivery and cash on delivery to local consumers. ● Repair any nonintentional damage within one month free of charge. ● Allow flexible payments: either by cash or by credit cards. Cost breakdown: Rental cost: The site of shop would cost RMB 30,000 to rent each year. Decorating: The purchase of decorating materials and the labour costs would reach RMB 35,000. Item Name Price (RMB) Labor cost……………………………… 16,000 Floor………………………………….…6,000 Ceiling…………………………………..1,500 Cement……………………………….… ...500 Wood……………………………………1,500 Lights amp。s safety. The toys have significant price differences in the market. So we don’t have to choose the most expensive, but a reasonable one for children. We plan to set up Tiny World Children’s toy store in Sanshan District between Sanshan primary school and kindergarten. According to prehensive marketing research, the new toy store will surely offer good quality products and excellent services to satisfy the customers’ needs, increasing the revenues and profit and improving the financial situation. By collecting information and investigating the market we have learned about people’s needs, plaints and suggestions. So a decision has been made after careful consideration—opening a toy store that offers various toys which can meet all kinds of children’ needs, while the price is reasonable. The store will be more popular among the children and parents. The location is quite good, where there is a heavy flow of children, who will be our potential customers. In addition, there are many other advantages, such as transportation, business atmosphere. “ Serve you, Satisfy you” is our everlasting te. We will try our best to do well in every aspect. 2 Findings Opportunities The toys store is in urban areas, covering an area of about 80 square meters, we have the following favorable opportunities: ● Only one toys store in San shan areas ● A lot of children living around the premises. ● Lots of children playing in the park. ● A steady supply of toys. Strengths I have 3year experience in children39。s living standard and enhancement of purchasing power, the expenses on necessities will decrease and those on leisure activities and personal development will rise. Especially with the government consistent policy of family planning in the long run, the three person family percentage will be growing. The children are precious, and parents are willing to invest in children’s interests and development. Toys are the child39。 Start the business. 15 Cost Breakdown According to the budget, about RMB 165,000 Yuan will be input for the project. Expenses for specific items are listed as follows: Rental cost: The site of shop would cost RMB 30,000 to rent each year. Decorating: The purchase of decorating materials and the labour costs would reach RMB 35,000. Item Name Price (RMB) Labor cost……………………………… 16,000 Floor………………………………….…6,000 Ceiling…………………………………..1,500 Cement……………………………….… ...500 Wood……………………………………1,500 Lights amp。 Establish excellent reputation That the landlord keeps to the term of the lease of the premises OUTPUTS 1. Offer unique services. premise 3. A functioning group of business consultant Existence of new shop services operational and in regular use Regular advice on services and stock Customers’ opinion to the service Observation shop records That the new sales staff are petent and honest 19 ACTIVITIES 1. Negotiate with the landlord. 2. Design and layout the new shop. 3. Order new furniture and equipment. 4. Install equipment 5. Recruit and train new staff 6. Hold opening ceremony the contracts with landlord and signed rental given to contractors placed and products offers made； 5. Sign the contracts and train them. 6. Promote the opening of the shop. Action Plan of diary are no interruptions and delays to decorate the shop 2. The contractor uses good quality materials. 3. There are no delays to the delivery of the products from the contractor INPUTS Staff One salesperson and one maintenance worker Equipment Compute Office furniture Repair tools Financial Total RMB 200,000 investment. Work contracts Equipment in use RMB 100,000 from My savings RMB100,000 loan from the bank RMB50,000 loan from my parents Payrolls Invoices Bank account staff are recruited equipment is suitable for purposes and delivered and installed on time bank will be willing to lend the money