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【正文】 ? Pricing inefficiencies 31 Disintermediation and Reintermediation ? Disintermediation: Elimination of intermediaries between sellers and buyers ? Reintermediation: Establishment of new intermediary roles for traditional intermediaries that were disintermediated 32 ? Syndication: The sale of the same good (., digital content) to many customers, who then integrate it with other offerings and resell it or give it away free Syndication as an EC mechanism (Turban 06, p. 679) 33 Impacts of EC on Business Processes and Organizations ? Improve direct marketing ? Transforming anizations ? Organizational learning ? The changing nature of work ? Redefining anizations ? EC redefines anizations because it provides them with options that were not available in the past 34 Changes in the Supply Chain (Turban et al. 2023, p. 130) 演講完畢，謝謝觀看！ 。 ? Buyers, the book buying public。 the lowest bidder wins 3. Electronic marketplaces and exchanges 4. Viral marketing 5. Social working and Web tools 6. Also name your own price, group purchasing and others….. 22 (Developed from Turban et al. 2023) 23 Some Drivers of EC Growth (Turban et al. 2023) 24 (Turban et al. 2023, ) Exhibit Limitations of Electronic Commerce 25 Barriers of EC ? Security ? Trust and risk ? Lack of qualified personnel ? Lack of business models ? Culture ? User authentication and lack of public key infrastructure ? Organization ? Fraud ? Slow navigation on the Inter ? Legal issues 26 How Inter Influences Industry Structure (Turban et al., p. 123) 27 ? Use Porter’s model to assess the petitive position of a large online trader. It is suggested that the discussion is of (as an online bookstore) against its online and conventional petitors. ? The external forces are: ? Suppliers, principally the publis
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