【正文】 th/over/about)] (2)達(dá)成協(xié)議They bargained on a twoyear term.他們講定以兩年為期。(4)保證[+that]I bargain that the job will be done in three days.Negotiatevi. 談判,協(xié)商,洽談[(+with/for)]The government will not negotiate with the terrorists.vt. 通過談判達(dá)成,談成[(+with)]They finally negotiated a peace treaty.【口】順利通過,成功地越過【經(jīng)】議價(jià)出賣。確實(shí)性 (2)(核子武器威懾力量的)確實(shí)有效性Launchvt. (1)使(船)下水 (2)發(fā)射。開展(鬥爭等)。發(fā)起。(6)(船)下水。發(fā)射 (2)發(fā)行。visuallyad. (1)視覺上 (2)外表上conceptuallyad. 概念上Therefore, marketers must pay attention to every detail of their brand, even color. 因此，市場商人(銷售者)一定要注意他們品牌的每個(gè)細(xì)節(jié)，甚至是色彩。Moreover, according to statistics, people tend to prefer rounded brand logos as opposed to triangular ones. Therefore, many brands such as CocaCola and Tide use rounded logos.再者，根據(jù)統(tǒng)計(jì)資料，人們比較傾向於圓的logo勝過三角形。攜帶。t bear this weather.我感覺不是很好,我不能忍受這種天氣.n. [C] (1) 熊 (2)魯莽的人。Kindness is one of her attributes. 仁慈是她的特性之一。s opinion 約翰認(rèn)為:確實(shí)如此。理解備註:pay attention to 集中注意associated…with 跟..有關(guān)聯(lián)use …as 當(dāng)作,perceived…as 如同。Another strategy is called brand extension. 其它戰(zhàn)略叫做品牌延伸。Expand vt. (1)展開,張開(帆,翅等) (2)使膨脹。發(fā)展。Categoryn. [C] (1)種類。危險(xiǎn)率。Employ vt. (1)雇用[(+as) (2)使用,利用(常與oneself連用或用被動(dòng)式)使忙於,使從事於[(+in)]n. 雇用。Companies will also consider this strategy when brand power is weak and a new brand name is needed.許多公司也認(rèn)為當(dāng)品牌力量微弱及新的品牌產(chǎn)生時(shí)，此策略是配需要的。 multibrandingn. 多種品牌化Brand recognitions is certainly important. 企業(yè)識別識非常重要的?？捶╗C][(+of)] (3)感知能力。differentiate KK: [] 3vt. (及物動(dòng)詞 transitive verb)。element KK: [] 8n. (名詞 noun)要素,成分[C]Honesty, industry and kindness are elements of a good life.誠實(shí),勤奮和善良是良善的生活要素。認(rèn)識[U]My recognition of the face was 。經(jīng)由競爭的,競爭性的The petitive nature of our society(我們社會的競爭性)A petitive person loves to win and hates to lose.(競爭心強(qiáng)的人喜歡贏討厭輸。)Competitive advantage 競爭優(yōu)勢為了在競爭中取得上風(fēng)，而大力提昇自己或組織定位的結(jié)果；這是哈佛商學(xué)院教授兼商業(yè)書籍經(jīng)典《競爭策略》（Competitive Strategy）一書的作者，波特（Michael Porter）所提倡的用詞；所謂競爭優(yōu)勢，指的是組織用以讓本身有別於競爭對手，進(jìn)而創(chuàng)造價(jià)值的一組活動(dòng)、資產(chǎn)、關(guān)係、歷史，以及市場條件等的特殊組合。覺悟。s loyalty to the king never wavered.(將軍對國王的忠心從未動(dòng)搖過。)4.(常與否定詞連用)預(yù)料,指望[(+for/on)]vi. (不及物動(dòng)詞 intransitive verb)[(+with/over/about)]She bargained with the fishmonger over the price.(她與魚販講價(jià)錢。s holiday.(工會提出其會員增加一週假日的要求。)2.【口】順利通過,成功地越過negotiate a deep river(成功地渡過了一條深河)3.【經(jīng)】議價(jià)出賣。零售店A lot of money are spent by retailers on advertising.(零售商花許多錢登廣告。確實(shí)性2.(核子武器威懾力量的)確實(shí)有效性launch KK: [] 28vt. (及物動(dòng)詞 transitive verb)。使升空The coach taught us how to launch a javelin.(教練教我們投標(biāo)槍。提出(抗議等)The miners launched a strike.(礦工發(fā)動(dòng)了一場罷工。)5. 使(船)下水The new ship was launched today.(新船今天下水了。)2.(船)下水。發(fā)射the launch of a rocket(火箭的發(fā)射)。擦拭swabs (down) the decks(用拖把擦洗甲板)swabs up water(用拖把擦掉水)(藥)於floss KK: [] 32n. (名詞 noun)[U]1. (潔齒用的)牙線Dental Floss(絲)絨3. (蠶繭外層的)粗絲vt. (及物動(dòng)詞 transitive verb)vi. (不及物動(dòng)詞 intransitive verb)dental KK: [] 32a. (形容詞 adjective)。t refer to this matter again, please.(請別再提這件事。感知[+that]I can39。)3. 簡單地,簡易地。簡直I simply can39。s unfortable.(這椅子看上去很可愛,但它並不舒服。)verbally KK: [] 37 ad. (副詞 adverb)。)（38）pay attention to ph.1. 關(guān)心。t want to be associated with it at 。攜帶。t bear to see you like 。我受不了這種天氣。7. 懷有,對...抱有[O1][(+for/against)]8. 生(小孩)[O1]。生(利息)10. 值得,需要11. (與oneself連用)表現(xiàn)[O]vi.1. 承受重量(或壓力)Those bamboo beams will not 。2. 清晰地,明確地3. 嚴(yán)格地,一絲不茍地4. 刻板地,過分拘泥細(xì)節(jié)地5. 正好,恰恰6. (用於肯定的答覆)對,確實(shí)如此Precisely, was John39。精通的3. 不落俗套的,精緻的4. 複雜的,精密的,高度發(fā)展的sophisticated weapons尖端武器（49）oppose KK: []vt.1. 反對。He is strongly opposed to the 。Our members are definitely opposed to making concessions on the safety question.我們的成員絕對反對在安全問題上讓步。擴(kuò)充。傳入。引出The vice chairman of the mittee introduced a topic for discussion.委員會副主席提出議題供大家討論。utilize（54）[]　vt. (及物動(dòng)詞 transitive verb)利用Scientists are trying to find more efficient ways of utilizing solar energy.科學(xué)家正在尋找能更有效地利用太陽能的方法。 保險(xiǎn)對象[C]He saved my life at the risk of losing his 。employ（58）[]　vt. (及物動(dòng)詞 transitive verb)１. 雇用[(+as)][O2]２. 使用,利用３. (常與oneself連用或用被動(dòng)式)使忙於,使從事於[(+in)]How do you employ your spare time?你是怎樣利用你的空餘時(shí)間的?recognition（58）[]　n. (名詞 noun)１. 認(rèn)出,識別。表彰。海生的,海產(chǎn)的２. 船舶的,航海的。,計(jì)謀。部屬。分割。分散[(+from/into)]They walked a mile together and then ,然後就分手了。,分開的[(+from)]n. (名詞 noun)recognition KK: [] 71n. (名詞 noun),識別。認(rèn)可[U]recognition of a new state承認(rèn)一個(gè)新國家3.(以微笑,招手等表示的)招呼,致意[U][C]。,觀念。4.【律】(地租,農(nóng)作物等的)獲取[U]ensure KK: [] 74vt. (及物動(dòng)詞 transitive verb)。t ensure that he will be there on 。課文翻譯:商標(biāo)是一個(gè)名稱、措辭、記號、符號、圖案，或是這些的組合，使成為可識別一個(gè)公司或群體商號的商品或服務(wù)，商標(biāo)的另一種用途是區(qū)分不同商號。公司品牌力量是消費(fèi)者心中用來比較的，可以影響消費(fèi)者挑選產(chǎn)品。 高知名品牌所帶來的力量提供給其公司更多的競爭優(yōu)勢。例如：可口可樂用他眾所皆知的名子推出Diet Coke，還有嬌生這個(gè)牌子，最早是由洗髮精商品打出知名度的，之後用其知名度順利的推出嬌生嬰兒油、嬌生棉花棒、還有嬌生牙線。不同的顏色有不同的意義，且這些意義常和商標(biāo)所帶有的顏色有關(guān)聯(lián)。此外，根據(jù)統(tǒng)計(jì)，人們較傾向喜歡圓形標(biāo)誌，而反對三角狀的。公司利用這些低成本，低風(fēng)險(xiǎn)計(jì)劃去提出新的產(chǎn)品──將會吸引消費(fèi)者期望之改變。例如, 日本的 Matsushita企業(yè) 為它不同的產(chǎn)品家族使用了不同的名稱: Panasonic 、National,和Technics。課本p196.CocaCola39。A pharmacist, John Styth Pemberton, first introduced CocaCola in Atlanta, Georgia after inventing a caramelcolored syrup in his backyard in May, 1886. Pemberton originally thought of his drink as a medical tonic. Based on the ingredients in the drink, coca leaves and the African kola nut, Dr. Pemberton39。飲料的原料有古柯樹葉和非洲可樂果堅(jiān)果， Pemberton的合夥人和簿記員Frank M. Robinson基於成分而建議使用CocaCola這個(gè)名字。 因?yàn)樗纳眢w欠佳，Pemberton 決定賣出CocaCola的所有權(quán)。在過去公司使用的結(jié)果是呈現(xiàn)出一個(gè)獨(dú)特的且像沙漏狀的瓶子。藥商7 syrup [] n. (名詞 noun)[U]1. 糖漿。重讀音節(jié) 5. 有興奮作用的東西10 bookkeeper [] n. (名詞 noun) 簿記員,記帳人13 script [] n. (名詞 noun)1. 手跡。4. 【印】書寫體(鉛字)[U]5. 【英】(筆試的)答卷[P] V t. (及物動(dòng)詞 transitive verb)1. 把...改編為劇本(或廣播節(jié)目)[(+into)]Many novels were scripted for TV shows.許多小說被改編成電視劇本。採辦。滴漏28 / 28