【正文】 nce in banking or industry is preferred. (China Daily October 11, 2000: E4) Novel title with created ideasBeing under the control of time, money and other factors, English recruiting advertisement use novel titles with created ideas to attract people’s eyes, and e to the great effects of advertisements.In the south, organizers always use HERO MEETS HERO as the title of senior talents munication meetings. It is a really good idea to use such title since from the angle of rhetoric。 salary reqs to: 7186920869 (China Daily May 2, 2001: E4)Readers who do not often read this kind of advertisements would not understand those abbreviated words. However, advertisers use abbreviated words in order to save time and the length of advertisements, as well as the costs. Here are some of the mon abbreviated words.add = address co.= panyexp = experience deg = degreeindiv = individual pro = professionref = reference sal = salary st = street vac = vacationbnfts = benefits hr = hourrd = road rm = room wk = week asst = assistant dept = department oppty = opportunity reqd = required respons = responsibilities lics = license yrs = years exp’d = experienced p/t = part timeIn English recruiting advertisements, advertising makers will abbreviate the words as possible as they can. The followings are some detailed organizations Acronyms Acronyms are the words that save the first letter but omitted others following. They are often the place names, the proper nouns of organizations, and nouns used to being collocated together or standing for academic degrees.Example three: Marketing Manager● 4 yrs exp for marketing injury firm.● Having the . certificate.● Willing to work in GZ or HK (羊城日報 May 5, 1999: D4)Some acronyms indicate the place names such as: ● GZ = Guangzhou, HK = Hong Kong, PRC = the People’s Republic of China, USA = the United States of America, and so on. Some acronyms are the proper nouns of organizations: ● ATamp。 and the appositive phrase “a world leader in…System” indicate what kind of business that the enterprise deal with. ● Bayer China, subsidiary of a leading European Chemical Concern, is now offering…If this sentence do not use appositive phrase, it should be divided into two sentences: Bayer China is a subsidiary of a leading European Chemical Concern. It is now offering…There is no doubt that the costs will increase while the length of the advertisement extending. And that is what advertisers do not want to happen. ● Kellog (China) Limited, a SinoAmerican Joint Venture, an affiliate of the world’s largest breakfast food manufacturer, is expanding its operations and is looking for…There are two appositive phrases going together in the sentence. They separately explain the quality and the area of business of Kellogg (China) Limited. “ A SinoAmerican Joint Venture” indicate the quality of pany, while the following “an affiliate of the world’s largest breakfast food manufacturer” transmit that the pany do business about breakfast food throughout the world.Above we mentioned are the features of words and phrase in English recruiting advertisements, in the following part the author is going to discuss another remarkable language feature of English recruiting advertisements. That is elliptical sentence. 6. Elliptical sentencesHaving many elliptical sentences is another remarkable language feature of English recruiting advertisements. That is why some advertisements always have marked features of informal literary form. The costs of advertisements are directly proportional to their length, so when the employing units print the advertisements, they should take the length and words into consideration. The advantages of using elliptical sentences in advertisements are obvious. First, they predigest the words but make sense。 external customers (廣州日報 August 11, 2002: E4)Example eleven: OFFICE ASSISTANT● University Degree● Some experience in book—keeping and typewriting● Fluent in English● Under 35 years of age (廣州日報 June 12, 2000: E4) If we return these sentences in example 8 and example 9 to the original condition, they would be：● The applicant should work with Sales Manager to develop and implement sales strategies in assigned territory.● The applicant should develop and maintain strong relationship at all levels with in his/her customers’ organization.● The applicant should have a university degree in Telemunication● The applicant should read and write English, fluent in Mandarin amp。 the other is to test the English level of the applicants.However, the English recruiting advertisements in our country almost take those people who have the relative professional knowledge and English level to a certainty as the main objects. Sometimes, they also include the oversea applicants who know English. Recruiting advertisement belongs to applied writing, but it is more flexible than other applied writings on manifestation. Its format and standard of carving out from other advertisements are different. Generally speaking, there are three types: A. Scale of advertisement.According to the length of advertisement, the space it will take up on the newspaper, the recruiting advertisement can be divided into long advertisement, medium advertisement and hitchhiker. B. Recruiting posts’ number The mon standard which is applied to carve out the recruiting advertisement is according to how many posts do employing units wand to recruit. C. Format DesignThe third one is depend on the design of the recruiting advertisement’s format. It has the itemed recruiting advertisement and formed recruiting advertisement. The