典范房地產(chǎn)市場(chǎng)調(diào)查報(bào)告全案-預(yù)覽頁
【正文】 1015平米4 15平米以上1 Total48 MissingSystem50 Total98 小結(jié)：在98個(gè)樣本中，由統(tǒng)計(jì)分析數(shù)據(jù)可見，目前中檔物業(yè)總房款接受度集中在1416萬元，房價(jià)接受度集中在12001500元/㎡間，三室兩廳兩衛(wèi)戶型最受青睞， %的面積需求在80140㎡之間，自然的劃分出80100㎡、100120㎡、120140㎡三個(gè)區(qū)段，三個(gè)不同客戶層面對(duì)每個(gè)廳室的面積需求和價(jià)格、總款承受差別明顯。期望首付款額FrequencyPercentValid PercentCumulative PercentValid5萬以下1958萬29810萬121520萬22530萬1Total63MissingSystem35Total98愿意承擔(dān)的月供金額，%，%。根據(jù)調(diào)查結(jié)果，人們還是傾向于可以按照自己意愿進(jìn)行個(gè)性化裝修，這也是生活質(zhì)量要求提升的一個(gè)標(biāo)志。在購房時(shí)，人們更看重的是健康休閑娛樂設(shè)施和生活配套服務(wù)的完善。FrequencyPercentValid PercentCumulative PercentValid25歲以下82535歲443545歲224555歲1955歲以上5Total98NValid98Missing0MeanMedian(a)Mode25Minimum22Maximum74Sum3535年齡比例受教育程度，%，%，%，%。職位FrequencyPercentValid PercentCumulative PercentValid工人6職員53高級(jí)職員4中層管理26高級(jí)管理者9Total98家庭結(jié)構(gòu)，被調(diào)查者家庭主要兩口之家和二代同堂，%。報(bào)紙廣告電視廣告戶外廣告相關(guān)網(wǎng)站電臺(tái)廣告中介機(jī)構(gòu)房展會(huì)他人介紹其他NValid989898989898989898Missing000000000Mean.48.33.28.03.06.13.15.44.08Sum473227361315438在關(guān)于哪些媒介經(jīng)?？吹椒康禺a(chǎn)廣告及房產(chǎn)信息的調(diào)查中，回答《齊魯晚報(bào)》的最多，其次是德州電視臺(tái)，再次是《德州廣播電視報(bào)》和《德州日?qǐng)?bào)》。兩口之家選一衛(wèi)多于二衛(wèi)，二衛(wèi)、二陽比例加大，老人多喜歡臥室全部南向陽面，廳可以陰面；年輕人希望我是可以有一件被項(xiàng)，但廳一定要南向采光。 部門屬性臥室Total廳Total衛(wèi)生間Total陽臺(tái)Total234 12 12 12 金融證券Count32 5 55235415Row %%% % %%%%%%%%Col %%% % %%%%%%%%輕工業(yè)Count43 7257347257Row %%% %%%%%%%%%%Col %%% %%%%%%%%%%自由職業(yè)者Count25 7257257257Row %%% %%%%%%%%%%Col %%% %%%%%%%%%%其他Count12 31233 33 3Row %%% %%%%% %% %Col %%% %%%%% %% %文衛(wèi)事業(yè)單位Count63110191073102810Row %%%%%%%%%%%%%%Col %%%%%%%%%%%%%%商貿(mào)企業(yè)Count612119316191091981119Row %%%%%%%%%%%%%%Col %%%%%%%%%%%%%%IT通訊Count411 1521315510157815Row %%% %%%%%%%%%%Col %%% %%%%%%%%%%建筑及房地產(chǎn)Count2 21122 22 2Row %% %%%%% %% %Col %% %%%%% %% %政府公務(wù)員Count415 19118195141910919Row %%% %%%%%%%%%%Col %%% %%%%%%%%%%制造業(yè)Count14 5145235235 Row %%% %%%%%%%%%%Col %%% %%%%%%%%%%中介服務(wù)業(yè)Count 1 1 111 11 1Row % % % %%% %% %Col % % % %%% %% %醫(yī)藥化工業(yè)Count2215145325145Row %%%%%%%%%%%%%%Col %%%%%%%%%%%%%%Count3560398158398455398445498Row %%%%%%%%%%%%%%Col %%%%%%%%%%%%%%職位對(duì)戶型需求交叉分析由表可看出，不論是何種職位者，都對(duì)三室兩廳有較大的偏好，對(duì)戶內(nèi)面積、陽臺(tái)和衛(wèi)生間則中高層職位需求標(biāo)準(zhǔn)較高。樓型需求取向分析不同年齡對(duì)樓型的選擇分析由統(tǒng)計(jì)分析表可知，人們基本不接受高層的樓型；對(duì)小高層接受年齡段介于35歲以下，隨著年齡的增大需求遞減，%；多層還是最為接受，所占份額最大，%；另外，%對(duì)別墅表現(xiàn)出興趣，集中在3550歲之間。不同年齡段購房選擇區(qū)域分析不同的年齡段對(duì)開發(fā)區(qū)的認(rèn)識(shí)不同，由下表可知，計(jì)劃在開發(fā)區(qū)和新區(qū)購房的被調(diào)查者中，年齡多在35歲以下，其次是3545歲。 購房地區(qū)Total 市中心城東鐵西城南城北開發(fā)區(qū)新區(qū) 部門屬性醫(yī)藥化工業(yè)Count30100105% within 部門屬性%.0%%.0%.0%%.0%%% within 購房地區(qū)%.0%%.0%.0%%.0%%% of Total%.0%%.0%.0%%.0%%中介服務(wù)業(yè)Count00000011% within 部門屬性.0%.0%.0%.0%.0%.0%%%% within 購房地區(qū).0%.0%.0%.0%.0%.0%%%% of Total.0%.0%.0%.0%.0%.0%%%制造業(yè)Count10101205% within 部門屬性%.0%%.0%%%.0%%% within 購房地區(qū)%.0%%.0%%%.0%%% of Total%.0%%.0%%%.0%%政府公務(wù)員Count2000214119% within 部門屬性%.0%.0%.0%%%%%% within 購房地區(qū)%.0%.0%.0%%%%%% of Total%.0%.0%.0%%%%%建筑及房地產(chǎn)Count20000002% within 部門屬性%.0%.0%.0%.0%.0%.0%%% within 購房地區(qū)%.0%.0%.0%.0%.0%.0%%% of Total%.0%.0%.0%.0%.0%.0%%IT通訊Count920002215 % within 部門屬性%%.0%.0%.0%%%%% within 購房地區(qū)%%.0%.0%.0%%%%% of Total%%.0%.0%.0%%%%商貿(mào)企業(yè)Count930113219% within 部門屬性%%.0%%%%%%% within 購房地區(qū)%%.0%%%%%%% of Total%%.0%%%%%%文衛(wèi)事業(yè)單位Count310222010% within 部門屬性%%.0%%%%.0%%% within 購房地區(qū)%%.0%%%%.0%%% of Total%%.0%%%%.0%%其他Count00000303% within 部門屬性.0%.0%.0%.0%.0%%.0%%% within 購房地區(qū).0%.0%.0%.0%.0%%.0%%% of Total.0%.0%.0%.0%.0%%.0%%自由職業(yè)者Count41000207% within 部門屬性%%.0%.0%.0%%.0%%% within 購房地區(qū)%%.0%.0%.0%%.0%%% of Total%%.0%.0%.0%%.0%%輕工業(yè)Count00012317% within 部門屬性.0%.0%.0%%%%%%% within 購房地區(qū).0%.0%.0%%%%%%% of Total.0%.0%.0%%%%%%金融證券Count12000205% within 部門屬性%%.0%.0%.0%%.0%%% within 購房地區(qū)%%.0%.0%.0%%.0%% % of Total%%.0%.0%.0%%.0%%TotalCount34924834798% within 部門屬性%%%%%%%%% with
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