【正文】 點(diǎn)決定著廣告的訴求重點(diǎn)(產(chǎn)品的優(yōu)勢所在及對消費(fèi)者最有吸引力的信息第四，廣告主的目標(biāo)市場、產(chǎn)品的特性、目標(biāo)消費(fèi)者的特性和心理需求決定了廣告的媒介策略(媒介選擇適當(dāng))。這一廣告對消費(fèi)者的行為具有如下的影響乃至引導(dǎo)作用:一廣告向消費(fèi)者傳達(dá)了關(guān)于產(chǎn)品的觀念，可以潛移默化地改變消費(fèi)者的消費(fèi)觀念。七、問答題。?7 簡述廣告對消費(fèi)者的行為具有一定的影響乃至引導(dǎo)作用。21. 簡述未來促銷活動將會呈現(xiàn)出的趨勢。二是使廣告活動效益顯著。(2)這種動態(tài)過程的整體性是廣告宣傳工作整體性的具體表現(xiàn)。6(1)廣告的本質(zhì)是推銷，其目的是商業(yè)性的，但廣告的表現(xiàn)形式卻具有文化性，它是一定社會文化的產(chǎn)物。7(1)廣告向硝費(fèi)者傳達(dá)關(guān)于產(chǎn)品的觀念 可以潛移默化地改變硝費(fèi)者的消費(fèi)觀念(2)告通過有針對性的訴求，可以喚起消費(fèi)者沒有啻識到的需求或者新的需求(3)廣告通過有說服力的訴求，可以促使消費(fèi)者改變購買行為。廣告創(chuàng)作所表現(xiàn)的物質(zhì)層面的傳統(tǒng)文化包括器物、歷史人物、藝木作品等方面。②重義輕利的價值觀。(3) 使廣告活動更具有競爭性。(4)創(chuàng)新、變化。四是色彩定位廣告策略。(3)廣告文化價值的增值功能。二是應(yīng)重視品牌忠誠度三是整合營銷傳播是維持品牌“長治久安”的科學(xué)理論17 (1)決策目標(biāo)的可行性分析(2) 實現(xiàn)目標(biāo)的內(nèi)外條件的可行性分析。18(1)策劃廣告宣傳插動要講究謀略，以最大限度地吸引公眾，引起公眾任意。三是根據(jù)時代特色，在廣告作品中強(qiáng)化時代生命力，以時代特色爭取公眾的認(rèn)同。(4)雖然廣告策劃要以消費(fèi)者行為為重要依據(jù)， 但是廣告活動對消費(fèi)者的購買行為的作用也是顯而易見的。(2) 對產(chǎn)品所處的生命周期有所了解也是非常必要的。二是策略聯(lián)盟的使用。請您務(wù)必刪除一下內(nèi)容，O(∩_∩)O萬分謝謝?。?！2015年中央電大期末復(fù)習(xí)考試小抄大全，電大期末考試必備小抄，電大考試必過小抄Indonesia has emerged as a top vacation destination for Chinese this summer, along with Thailand39。Guangzhouve seen a nearly 50 percent growth over the previous month in the number of Chinese tourists to Bali since the policy was announced. During his trip to China in March, Indonesian President Joko Widodo proposed that his country and China aim to increase twoway visits to a maximum of 10 million people in the next few years. The Indonesian government has set their sights on greeting 2 million Chinese tourists by the end of this year, according to the official. The Indonesian government hopes that Indonesian nationals would also be given preferential treatment while visiting China, says Darmosumarto. In 2013, the number of Chinese tourists who visited Indonesia stood around 807,000. Last year, it increased to 959,000, he adds. Bali remains the most popular site among Chinese tourists. In February, more than 92,200 Chinese tourists made trips to Bali, ranking first among overseas visitors, the Bali Times reported. Last year, the island witnessed more than 586,000 arrivals from China, an increase of 51 percent over 2013. Bali isn39。province, and Shanghai to Jakarta as well. It takes from six to eight hours on a nonstop flight to reach Indonesia from China. Indonesia is home to more than 17,000 islands. Tourists can tour Yogyakarta to see Prambanam and Borobudur, two historical and religious sites, and explore the local handicraft markets. The base of a volcano, Bandung, which is also known as the Paris of Java, is ideal for adventureseekers. Many ecotourism destinations, such as Toba Lake in Sumatra, Tanjung Puting National Park in Kalimantan and Bunaken in Manado, are places the embassy official remends for tourists. Indonesia boasts worldclass surfing facilities along the shores of Sumatra down to Nusa Tenggara Islands. Recently, Lombok, a sister island east of Bali has gotten so much attention from Chinese travelers that some travel agencies are offering twin packages for Bali and Lombok. The best time to visit Bali is from May to October, when it doesn39。s website. Chinese tourists have taken a shine to rafting in Ubud, sightseeing in Tanah Lot, and surfing and diving in Nusa Lembongan, says Dai. Civet coffee, essential oil and woodcarvings are among the most popular products for Chinese tourists in Indonesia, she says. Indonesian food is also something that visitors shouldn39。arts at that time were a mixed genre of Chinese traditionals illustration books from the West and Japan. Many young parents in China have a strong nostalgia about children39。s haven, with no less than 4,000 rare birds and animals representing 200 species. With tropical forest covering over 90 percent of its area, the garden offers beautiful views of a wide range of tropical plants, flowers and fruit trees. The scenic spot about 25 kilometers from the center of Haikou offers a drivethru safari tour where you can get up close with elephants, lions and bears. The Safari on Foot area features walking trails where visitors can see the rest of the animals, including hippos and monkeys, and feed them for a small fee. Visitors also can see what happens when you breed a lion and a tiger. Two unique attractions are rare hybrids: a liger, the offspring of a mallion and a female tiger and a tigon, which is created by a female lion and a male tiger. As as eurozone partners have refused to extend the country39。s plan to revive the European economy, but also buy more bonds issued by the European Investment Bank, EU leaders should be clear that China wants to see the EU maintain its integrity and a forward trajectory. Such a confidencebuilding effort is particularly valuable, especially from such a large country as China which already has a huge stake and seeks to further expand it in a strong eurozone. It will be a tragedy to allow inaction over the Greek crisis to stand in the way of growthboosting SinoEU cooperation. Like a shining pearl, West Lake is the symbol of Hangzhou city. From ancient times, many poems have praised the amazing scenery of the lake. At the very beginning, the West Lake was a part of the Qiantang River. In the year 822, Bai Juyi, a famous poet and an officer of the Tang Dynasty (AD 618907), suggested to build a stronger causeway to store water so that the lake was doubled in size. And during the Song Dynasty (AD 9601279), many temples and pagodas were built due to a Buddhist revival, and the look of West Lake was formed at that time.The West Lake is quite big and features different classic views from different locations. Technically, there are ten scenes which were marked by Emperor Qianlong with fourcharacter inscriptions 200 years ago, such as the Melting Snow on the Broken Bridge and Sunset Glow over Leifeng Pagoda.