【正文】 oudest drum for the corporate world to stay in step with continues to be sustainability. In one form or another, our ecological welfare has been the crux of a trend in every report LogoLounge has released. The fact that we are still reporting its influence is not an agenda but is testament to the sustainability of sustainability. These Eco Smart identities are simply getting smarter. Trees and leaves are still there, but the application has taken a more intelligent approach. It could be that some prior adopters of green identities were merely giving lip service to the cause. It39。 1 Logo design development We all know, makes the design is basic is the creativity, the creativity is basic is the characteristic, the characteristic is basic is original, must think the unique creativity certainly is not good which everybody does, must achieve each person all accepts, I think such is not too possible. I think, the design certainly does not have the success, similarly does not have the defeat, because design is live, the very many things are contradictory, certainly may not depend on personally makes the accurate appraisal. For instance, we have seen many more 3D logos that are designed to be in motion, never still or flat. These designs have pletely shaken the earthly bonds of CMYK and exist only in ethereal RGB: The old logo design rules just don39。s largest integrated fiber businesses, most succinctly laid claim to this look in 2021 with the rings of innovation designed by Enterprise IG. It39。ve seen logos crystal capped, light pinged, and puffed up like a silicone implant. The concept is simple: Create a degree of reality that allows an image to lift off of the page. This dimensionality lets the logo play on a different field than the world of flat one and twotone marks. Not subtle, but effective. Now enters subtlety via the welllit logo. Actors have been told for ions to step into the lights, and now logos are doing the same. It39。s eye. Firm: Zed+Zed+Eye Creative Communications Client: Ebert Pool Construction Firm: FutureBrand Client: Pure Tasmania Firm: Sebastiany Branding Client: Caf233。d never expect to find in Camelot. This is a youth anthem。ve started looking for this concept, you will see it everywhere–including in other categories within this report. With very few exceptions, these logos are made out of a series of dots either ascending or descending in scale consecutively. Most of these logos depict motion to help advance their message. Imagine using this language as a shorthand for static animation. It39。s Embellish trend, or they could just be another subset of a larger trend. This would be a direction that uses borrowed remnants of a patterned, Victorian era to attach a delicate human quality to the hard outer shell of an other wise sterile logo. Detail of this nature is inherently engaging and asks the consumer to participate visually in a nonconfrontational fashion. A number of designers have been responsible for this tracerylike visual language, but the pioneering work of the Netherlands39。s Army Client: The Electric Company 3D For years, logos have been taking on more dimensional characteristics as they have bee 9 puffier, reflective, or glassine. But in general, these are more of an affected surface treatment, as opposed to an allout Here39。s time to purge. Fortunately, there are designers who have stepped in to offer CPR to this flagging icon. Many of the best logos that base themselves on the ribbon were created at the early end of this trend. There are still novel opportunities and unique application to be found with the ribbons, but they will be fewer and farther between. It will be interesting to see if the sustainability trend crosses paths with this trend. Then we39。 一個設(shè)計，關(guān)鍵部位的細節(jié)就要把誤差降到最低，否則差之百，失之千里。過去的標志設(shè)計規(guī)則已經(jīng)全然派不上用場。由于公眾對媒體的控制越來越大 拍拍這個，傳傳那個，這邊博客一下，那邊谷歌一陣，人們已經(jīng)不再 滿足于擺在眼前的單一模式，人們胸中有話，而且不吐不快。 同樣，你也會注意有些趨勢是跨界的。 雙螺旋 脫氧核糖核酸，單 聽這個繞口的名字，大概沒有人會認為它能對設(shè)計產(chǎn)生什么影響，然而，如果你說它的俗名 DNA，情況就完全相反了。 橡皮圈 對于沒有經(jīng)過的訓(xùn)練的 眼睛來說， Invista, 這家全球纖維生意老大的標志，簡直就像抽屜里幾個隨意擰在一起的幾個橡皮圈，然而，仔細看看，不難發(fā)現(xiàn)設(shè)計者的巧妙用心，象征著纖維的環(huán)，一分為二而又交織纏繞在一起，暗含著產(chǎn)品關(guān)聯(lián)和群策群力，配以外面的大環(huán)，揭示著該公司國際化的視野和作為。各環(huán)的形狀、位置、張弛都有背后的含義。光芒萬丈本源自太陽，然而它也可以從水波、珍珠、書頁、甚至異化的 Xbox 中來。但是光源處仍是一束主光，或者知識源在發(fā)揮作用。 14 還是那些樹和葉子，然而現(xiàn)在它們確有了更巧妙更廣闊的應(yīng)用和舞臺。 同心，同心 我們曾經(jīng)用我們以前界定的標志類型給給幾百個 的標志歸類，這是一項有趣的嘗試，我們找到了一些標志的蹤跡，然而，有相當數(shù)量的一批標志是無法在以前的種類中找到依循的，這就是我們所說的 “ 同心 ” 組。 消逝的圓點 當你開始詢問這種設(shè)計的概念，你會發(fā)現(xiàn)它無所不在 這份報告的其他類別中也有。而消逝的圓點運用的手法讓我們聯(lián)想起了 1984 年洛杉磯奧運會上 Robert Miles 的那個星轉(zhuǎn)斗移的夢幻場景，雖然盛況已去，然而后繼的標記設(shè)計者們一直沒有放棄這個夢想，那些揮舞的標志，都在大聲宣揚：看吧，我在動！ 花 +枝招展 15 我們不妨設(shè)想一下，如果你給一個標志澆上水，讓它撒滿陽光，它會抽出什么樣的芽、開處什么樣的 花，結(jié)出什么樣的奇異的果實？而這些或許異想天開的想法，可能就是去年Embellish 趨勢的進一步演化，或者它會變成另外一個更大趨勢的子集。 當你 “ 哈 !原來如此 ”的時候，已經(jīng)不知不覺地上了勾了。然而，就像標記弧線之于 CMYK 一樣，很多限制也早已無關(guān)緊要。雖不微妙，但是奏效。這是一種并沒有被大肆宣揚的效果，然而卻在吸引顧客眼球上表現(xiàn)不俗。 重疊 在某種意義上來說，今年的重疊既是由去年的覆蓋趨勢演變而來，同時也是聲勢浩大的 “ 透明一派 ” 的直接延續(xù)。 在給公司的深度或者廣度（多樣化）唱贊歌的時候，矜持顯然是多余的，于是重疊、透 明這些要素，各自抖擻精神，披掛上陣。一旦標志設(shè)計開始認真的考慮三維的道路，就有一系列問題接踵而來：如果我把這個標志旋轉(zhuǎn) 90 度，還是我的標識嗎？如果我從一個模糊的角度向這個標志慢慢推進，看到的還是我的標識嗎？如果我把標志上的光去掉，還是原來的標識嗎？ 而對于那些有意用三維標志的公司來 說，挑戰(zhàn)在于，是否有合適的媒體來完整的展示這個標志的各個角度。這些視覺幻像通常是線性的，里面有個埃舍爾怪圈挑在戰(zhàn)我們視覺的的生理機能。首字母做變幻處理是這種趨勢的常用手法。很多事情需要我們的關(guān)注，于是我們系起絲帶，然而，我們似乎應(yīng)該意識到，絲帶已經(jīng)被我們?yōu)E用，眼下，需要來一個清理整頓了。 此外，還有一些其他顯現(xiàn)出來的趨勢： 動畫：正如開頭指出的，這些標志生來就是處于運動中的，而不是先做出不動的，再讓它動。 鏤空：設(shè)計者們在玩兒捉迷