創(chuàng)造競爭優(yōu)勢(ppt16)-經(jīng)營管理-預(yù)覽頁
【正文】 ? 顧客價值分析 ? 近的或遠的競爭者 ? 大多數(shù)公司與較近的競爭者競爭 ? “好的”或“壞的”競爭者 ? 競爭者的存在提供了一些策略優(yōu)勢。D investments ? Changing market needs have challenged Intel to adapt ? Intel is now capitalizing on the Inter Intel 因特爾 Case Study 案例研究 18 3 Definition 定義 ? Competitive Advantage ? An advantage over petitors gained by offering consumers greater value than petitors offer. ? 競爭優(yōu)勢 ? 超過競爭對手的優(yōu)勢，通過向消費者提供更大價值，或者使用低價，或者提供適合高價格的更多利益來獲得。Creating Competitive Advantage 創(chuàng)造競爭優(yōu)勢 18 1 Objectives 目標(biāo) ? Learn how to understand petitors as well as customers via petitor analysis. ? Learn the fundamentals of petitive marketing strategies based on creating value for customers. ? Realize the need for balancing customer and petitor anizations in order to bee a truly marketcentered anization. ? 解釋怎樣通過競爭分析理解競爭對手和消費者。 18 2 ? Has dominated the chip industry ? Success is directly related to Intel’s petitive strategy ? Strategy focuses on superior value and product leadership ? Heavy focus on product and advertising innovation and Ramp。 and selecting which petitors to attack or avoid. ? 競爭分析 ? 識別主要競爭者，評估其目標(biāo)、策略、力量和弱點、反應(yīng)方式，選擇要與之競爭或回避的競爭者的
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