【正文】 技術經(jīng)濟指標 ..................................................................................................... 5 第二章 市場分析 ............................................................................... 6 宏觀市場分析 ..................................................................................................... 6 XX 市場分析 ....................................................................................................... 7 項目區(qū)域市場分析 .............................................................................................. 8 項目 SWOT 分析 ................................................................................................... 9 項目優(yōu)勢因素：（ Strength） .................................................................. 9 項目劣勢因素：（ Weakness） ................................................................... 9 機會因素 : (Opprtunity)....................................................................... 10 第三章 項目開發(fā)方案 ...................................................................... 11 規(guī)劃背景 ...........................................................................................................11 項目位置 ： .............................................................................................11 自然環(huán)境條件： ......................................................................................11 周遍環(huán)境及配套設施 ......................................................................................... 12 發(fā)達的交通系統(tǒng)： .................................................................................. 12 完善人文教育： ..................................................................................... 12 優(yōu)越的人居環(huán)境： .................................................................................. 13 齊全的生活配套： .................................................................................. 13 雄厚的產(chǎn)業(yè)基礎： .................................................................................. 13 規(guī)劃理念及產(chǎn)品類型 ......................................................................................... 13 產(chǎn)品規(guī)劃理念： ..................................................................................... 13 產(chǎn)品類型： ............................................................................................ 14 目標客戶定位： ..................................................................................... 15 項目規(guī)劃設計思想 ............................................................................................ 16 勞動安全 .......................................................................................................... 17 環(huán)境保護 .......................................................................................................... 17 建筑節(jié)能 .......................................................................................................... 19 建設進度安排 ................................................................................................... 22 第四章 投資估算及資金籌措 ........................................................... 22 2 項目總投資估算的依據(jù) ..................................................................................... 22 土地成本： ............................................................................................ 22 前期費用： ............................................................................................ 22 直接費用： ..................................................