【正文】 篇：培訓(xùn)行業(yè)商業(yè)計劃書培訓(xùn)行業(yè)商業(yè)計劃書（溫馨提示：本文檔免費(fèi)分享，不需要下載劵，下載后用word查看更直接哦）xx少兒培訓(xùn)機(jī)構(gòu)商 業(yè) 計 劃 書二零一五年十一月培訓(xùn)行業(yè)商業(yè)計劃書培訓(xùn)行業(yè)商業(yè)計劃書目錄第一章 執(zhí)行摘要.........................................................................................................1 項目名稱........................................................................................................................1 項目簡介........................................................................................................................1 商業(yè)模式........................................................................................................................1 盈利模式........................................................................................................................1 市場分析........................................................................................................................1 戰(zhàn)略規(guī)劃........................................................................................................................1 融資需求........................................................................................................................1 投資效益........................................................................................................................1第二章 市場分析.........................................................................................................2 少兒培訓(xùn)行業(yè)分析........................................................................................................2 藝考培訓(xùn)行業(yè)分析........................................................................................................4 市場分析........................................................................................................................5 目標(biāo)市場定位.........................................................................................................5 市場容量.................................................................................................................5 競爭對手分析................................................................................................................6第三章 產(chǎn)品與服務(wù).....................................................................................................7 核心價值........................................................................................................................7 少兒培訓(xùn)服務(wù)................................................................................................................7 藝考培訓(xùn)服務(wù)...............................................................................................................11 產(chǎn)品優(yōu)勢.......................................................................................................................11第四章 商業(yè)模式.......................................................................................................12 項目定位......................................................................................................................12 商業(yè)模式......................................................................................................................12 盈利模式......................................................................................................................12第五章 戰(zhàn)略規(guī)劃.......................................................................................................13 核心競爭力..................................................................................................................13 優(yōu)質(zhì)的師資資源...................................................................................................13 優(yōu)秀的管理團(tuán)隊...................................................................................................13 一流的硬件設(shè)施...................................................................................................13I培訓(xùn)行業(yè)商業(yè)計劃書 戰(zhàn)略目標(biāo)......................................................................................................................13 發(fā)展規(guī)劃......................................................................................................................13第六章 營銷策略.......................................................................................................14 價格策略......................................................................................................................14 推廣策略......................................................................................................................14 線下推廣...............................................................................................................14 線上推廣...............................................................................................................14 渠道策略......................................................................................................................14第七章 投資計劃.......................................................................................................15 投資金額......................................................................................................................15 資金使用計劃......................................................................................................