教你15種創(chuàng)建互聯(lián)網(wǎng)品牌的方法15-ways-to-prof-全文預(yù)覽
【正文】 ments 11 Way th Overview What gets measured, gets done! You need some sort of tracking system. At the end of the day, the truest measure of your success is how you feel about yourself. Building up your trademarks will improve how you look at yourself and the belief in your abilities. If you think your business is growing or you think your reputation is improving then the effort was pletely worth it. Whether you call it selfesteem, selfconfidence or selfworth, if you don?t think highly of yourself, you will struggle with this effort and the results. In order to actually track trademark activity, we are going to need to collect an inventory type system where we can log our activities. Keep in mind, if you are already keeping your Resume or CV up to date this effort should be relatively small. Starting with a simple inventory of trademarks and classifications, We can begin the process of building a simple tracking system. Collect metrics on a monthly basis and review on a quarterly basis. What to Measure! ? Postings, Trackbacks and Comments ? Information Content ? Page Views ? Repeat and Unique Visitors ? Top Pages ? External Links ? Search Analytics ? Google Page Ranking ? Technorati Ranking ? Portfolio Inventory of Trademarks ? Publication Referencing 15 Ways Tip… Persistence is the key, big acplishments are simply the summation of little ones. Track It, Manage It, and Deliver it. 15 WAYS R. Todd Stephens, . Slide 14 of 19 Podcasts (Web ) 12 Way th Overview A podcast is a digital media file, or a series of such files, that is distributed over the Inter using syndication feeds for playback on portable media players and personal puters. A podcast is a specific type of webcast which, like 39。s a story about munity and collaboration on a scale never seen before. It39。s findings were published in Psychology Today and inspired the phrase six degrees of separation. th 15 WAYS R. Todd Stephens, . Slide 7 of 19 Social Networks (Web ) 5 Way Overview Online social works, such as Friendster, LinkedIn, and Spoke1, have rapidly acquired millions of users and assist them in forming new social or business contacts through those they already have. These existing contacts are either entered manually or gathered automatically, ., from , instant messaging, and the web of trust for decentralized cryptographic keys (Adamic Hogg, 2023). Online works allow people to explicitly articulate their social work, present themselves through a Profile (interests and demographics), post public testimonials about one another, browse a work of people, and establish themselves as subject matter experts with features and answers from LinkedIn. Like any work, the environment must be managed in order to gain the greatest value. LinkedIn now boasts 10 million members and is adding 120,000 per week. Along with many other online working sites, LinkedIn provides you the ability to crate, manage, and own your online identity. 15 Ways Tip… Never turn down a connection, their address book may prove very useful! The goal is to connect with as many people as possible. th Opportunities ? LinkedIn ? Friendster ? Spoke1 ? Classmates ? Orkut ? Tribe 15 WAYS R. Todd Stephens, . Slide 8 of 19 Publications (Web ) 6 Way th Overview It seems like every industry has a trade journal or a magazine. Technology may be the worst of the bunch, from Data Management, to Disaster Recovery。15 WAYS R. Todd Stephens, . Slide 1 of 19 Wednesday, August 31, 2023 R. Todd Stephens, . Fifteen Ways to Implement Professional / Personal Branding Web vs Web WAYS 15 WAYS R. Todd Stephens, . Slide 2 of 19 Professional Branding What is Professional Branding Tom Peters published on this topic in his 1997 Fast Company Article called “A Brand Called You”. The essence of Mr. Peters message is that you are in charge of your brand and that all of us can own some part of the market. Everyone can learn, and educate themselves to bee, at some level, an expert. The vast majority of knowledge is available on the Inter and if you look hard enough you can find information pertaining to your specific situation. Almost 10 years after the article, the message is still being spread daily. In a world of sameness, you need to stand out even if that point of light is faint. You and only you are responsible for transforming that faint light into something bigger and that can only be done by a focused effort over a period of time. “A personal representation that represents a skill set, a big idea, a belief system, and valueequation that other people find of interest. Personal branding is everything you that differentiates and market yourself, such as your messages, selfpresentation, and marketing tactics”. C. Kupta “Personal Branding is the art of attracting and keeping more clients by actively shaping public” P. Montoya 15 WAYS R. Todd Stephens, . Slide 3 of 19 Resume and Curriculum Vita (Universal) 1 Way Overview 15 Ways Tip… When was the last time you updated your resume? Last year? Five years ago? Basi
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