strategicmanagement8-全文預覽
【正文】 l rights reserved. * Five Competitive Forces ? Threat of New Entrants ?The ease or difficulty with which new petitors can enter an industry. ? Threat of Substitutes ?The extent to which switching costs and brand loyalty affect the likelihood of customers adopting substitutes products and services. ? Bargaining Power of Buyers ?The degree to which buyers have the market strength to hold sway over and influence petitors in an industry. 22 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Corporate Portfolio Analysis ? BCG Matrix ?Developed by the Boston Consulting Group ?Considers market share and industry growth rate ?Classifies firms as: ?Cash cows: low growth rate, high market share ?Stars: high growth rate, high market share ?Question marks: high growth rate, low market share ?Dogs: low growth rate, low market share 18 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Growth Strategies ? Concentration ?Focusing on a primary line of business and increasing the number of products offered or markets served. ? Vertical Integration ?Backward vertical integration: attempting to gain control of inputs (bee a selfsupplier). ?Forward vertical integration: attempting to gain control of output through control of the distribution channel and/or provide customer service activities (eliminating intermediaries). 14 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Strategic Management Process (cont’d) ? Step 5: Implementing strategies ?Implementation: effectively fitting anizational structure and activities to the environment ?The environment dictates the chosen strategy。 2023 Prentice Hall, Inc. All rights reserved. * Why Strategic Management Is Important 1. It results in higher anizational performance. 2. It requires that managers examine and adapt to business environment changes. 3. It coordinates diverse anizational units, helping them focus on anizational goals. 4. It is very much involved in the managerial decisionmaking process. 7 Copyright 169。Discuss what happens during strategy formulation, implementation, and evaluation. Types of Organizational Strategies ? Tell what strategies each level of management is typically responsible for. ? Describe the three major types of corporate strategies. ? Explain the three growth strategies. ? Discuss when anizations might pursue a stability strategy
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