strategicmanagement8-免費(fèi)閱讀
【正文】 2023 Prentice Hall, Inc. All rights reserved. * Strategic Management Today ? The Rule of Three ?The petitive forces in an industry, if unfettered, will inevitably create a situation where three panies (fullline generalists) will dominate any given market ?Some firms in the same market bee super niche players and while others end up as stuckintheditch dwellers. 25 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Growth Strategies (cont’d) ? Renewal Strategies ?Developing strategies to counter anization weaknesses that are leading to performance declines. ?Retrenchment: focusing of eliminating noncritical weaknesses and restoring strengths to overe current performance problems. ?Turnaround: addressing critical longterm performance problems through the use of strong cost elimination measures and largescale anizational restructuring solutions. 17 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Strategic Management Process (cont’d) ? Step 4: Formulating strategies ?Develop and evaluate strategic alternatives ?Select appropriate strategies for all levels in the anization that provide relative advantage over petitors ?Match anizational strengths to environmental opportunities ?Correct weaknesses and guard against threats 10 Copyright 169。Define strengths, weaknesses, opportunities, and threats. 216。Discuss what happens during strategy formulation, implementation, and evaluation. Types of Organizational Strategies ? Tell what strategies each level of management is typically responsible for. ? Describe the three major types of corporate strategies. ? Explain the three growth strategies. ? Discuss when anizations might pursue a stability strategy. ? Describe two renewal strategies. 3 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Strategic Management Process (cont’d) ? Step 5: Implementing strategies ?Implementation: effectively fitting anizational structure and activities to the environment ?The environment dictates the chosen strategy。 2023 Prentice Hall, Inc. All rights reserved. * Corporate Portfolio Analysis ? BCG Matrix ?Developed by the Boston Consulting Group ?Considers market share and industry growth rate ?Classifies firms as: ?Cash cows: low growth rate, high market share ?Stars: high growth rate, high market share ?Question marks: high growth rate, low market share ?Dogs: low
化學(xué)相關(guān)推薦
鄂ICP備17016276號-1