【正文】 ngxing With Dongruan With Zhongxin and broadcasting science institute 100% SAMSUNG010605BJkickoff2 25 NOKIA39。 2023/3/72023/3/72023/3/7Mar237Mar23 1故人江海別，幾度隔山川。 2023年 3月 2023/3/72023/3/72023/3/73/7/2023 1行動出成果，工作出財富。 2023/3/72023/3/72023/3/73/7/2023 12:10:20 AM 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 2023年 3月 7日星期二 2023/3/72023/3/72023/3/7 1楚塞三湘接，荊門九派通。 2023/3/72023/3/7Tuesday, March 7, 2023 閱讀一切好書如同和過去最杰出的人談話。勝人者有力，自勝者強(qiáng)。 2023/3/72023/3/7March 7, 2023 1一個人即使已登上頂峰，也仍要自強(qiáng)不息。 2023年 3月 7日星期二 2023/3/72023/3/72023/3/7 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。 2023/3/72023/3/72023/3/7Mar237Mar23 1越是無能的人，越喜歡挑剔別人的錯兒。 2023/3/72023/3/7March 7, 2023 1空山新雨后，天氣晚來秋。 2023/3/72023/3/72023/3/7Tuesday, March 7, 2023 1不知香積寺，數(shù)里入云峰。 2023/3/72023/3/72023/3/72023/3/7 沒有失敗，只有暫時停止成功！。 2023/3/72023/3/72023/3/72023/3/73/7/2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 2023/3/72023/3/7Tuesday, March 7, 2023 雨中黃葉樹，燈下白頭人。s BIGGEST PRODUCT OFFERING AND ITS ESSENTIAL PART OF TOTAL SOLUTIONS IN MOBILE COMMUNICATION Nokia mobile handsets Nokia product offerings Nokia work Products Now and future ? Nokia 3310 for young people ? Nokia 8210 for fashion chaser ? Nokia 6210 WAP for business professional ? Nokia 7110 WAP with full Chinese interface ? Nokia 9210 as personnel municator ? Nokia 8310, 6310 for GPRS and WAP ? Mobile work ? Broadband work ? IP work ? Largest mobile handset supplier in the world with above average growth in sales and more than 30% global market share ? Views mobile handset as a digital convergence point for multimedia services ? Supports blue tooth between mobile handset and PC in Nokia 6310 for mobile professional ? Develop WCDMA handsets with DoCoMo ? Develops home products such as multimedia terminals in Nokia Zhongxin ? Provides multimedia service work solutions for operators and ISP entering the mobile munication fields ? Nokia work covers many cities and areas in China including Beijing, Shanghai, Hong Kong and Taiwan etc. ? Aims to be a total solution provider for mobile munication SAMSUNG010605BJkickoff2 13 NOKIA EMPHASIZES ON CONSUMERORIENTED DESIGNS AND FUNCTIONS Fashion Business Basic Fun ? Changeable cover ? Sub100g ? Voicedial ? Recording ? Vibration ? Triband ? WAP ? Builtin modem ? IRport ? Chinese input ? LiIon battery ? SMS messaging ? Games ? Composable/ downloadable ringer tone 8210 6210 P7689 L2023 V998++ Fashion Classic Price in China (RMB) 2652 2878 2369 1800 1435* 1452 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Equivalent features, Nokia more fun/fashion vs. Motorola more functions Motorola offers lower price models with similar features, triband and WAP * Nov. 2023 price Key Differences ? SAMSUNG010605BJkickoff2 14 WITHIN CHINA, NOKIA39。 HOWEVER IT HAS GROWN RAPIDLY TO BECOME A MARKET LEADER IN MOBILE COMMUNICATION Background Implication Location ? Based at Finland, with offices in China, . Beijing ? China is Nokia39。 it is not a plete record of the discussion. SAMSUNG010605BJkickoff2 1 OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on ? Marketing, advertising and promotion ? Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing SAMSUNG010605BJkickoff2 2 KEY ISSUES TO PROBE NOKIA Strategy Product/market Value chain strategy Organization ownership Financial performance ? How does Nokia position itself now and in 2023? ?What are Nokia?s product and value delivery system strategies that differentiate itself from its petitors? ? How does its current market position help achieve its goal? ?What is Nokia?s key product offerings and how does Nokia differentiate its products from its petitors?? ? What customer segments is Nokia targeting at? ? In which geographic areas is Nokia strong or weak? ?How does Nokia?s product development meet customer requirement? ?How do Nokia?s distribution channels differ from its petitors?? ? Why does Nokia launch exclusive specialist shops