戰(zhàn)略分析工具與分析方法(英文版)-全文預覽
【正文】 f the pany’s costs? 10. Direct/Indirect Analysis 10. How much of the pany’s costs are directly, vs. not directly, associated with the production of a product? 6 CU7112497ECA 3 C’s Customers CustomerRelated Bain Tools Strategic Questions Answered 1. Customer Segmentation 1. What are the appropriate customer segments? How can each segment be described? 2. Purchase Criteria Rating (Importance Analysis) 2. What is important to each segment when they purchase a product or service? 3. Company Positioning (Effectiveness Analysis) 3. How well positioned is the pany with each segment? 4. Attractiveness Analysis 4. Which segments are most attractive from both a financial and an implementation perspective? – revenue opportunity – cost to serve – strategic fit 5. Value Proposition Development 5. What product/service/channel offering will meet the target segment’s needs? 8. Customer Retention and Loyalty 8. How can we increase our retention of our best customers? How much of an impact will increasing retention by X% have on our bottom line? 9. Customer Acquisition 9. How can we acquire profitable customers? Costs Customers Competitors Capabilities 6. Pricing Strategy 6. What price will maximize long term profits? 7. Distribution Channel Analysis 7. What are the appropriate channels for each product/service? What are the economics of each channel? 7 CU7112497ECA 3 C’s Competitors CompetitorRelated Bain Tools Strategic Questions Answered 1. Market Overview 1. What is the market size? Growth? Profitability? What is each petitor’s market share? Profit share? 2. Company Overview 2. What is the pany’s revenue and profit by product, channel, and geography? What is its financial performance? 3. SWOT 3. What are each petitor’s strengths, weaknesses, opportunities, and threats? 5. Benchmarking 5. How is each petitor performing on key measures? 6. Scenario Analysis 6. How do we expect each petitor to act/react in different situations? 7. Mergers and Acquisitions 7. Which panies are potential targets? How can we realize value from mergers and acquisitions? 8. Growth/Share Matrix 8. How can
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