【正文】 ssed in a businesslike manner.Please adopt the new dress code from 1 September. If you have any questions, please call Annie Wong on 2344 7765.Answer: I would like to inform you of the changes.To practise writing openings, do the exercise below. Read the two situations below and write an appropriate opening for each of them. Situation 1: You are replying to a customer who called this morning asking for details about opening a new account.Situation 2: You are replying to a customer39。s purpose. You39。s purposeThese provide a logical introduction to your correspondence and help the reader focus on the subject. The background sets the scene by referring to a previous contact (memo, letter, phone call etc). If you39。. The Salutation should include the reader39。ll help you remember how to organise external correspondence.SalutationDear Mr/Mrs/Ms/Miss...OpeningBackground + PurposeFactsReader39。As you know, we have always enforced a strict dress code. We have now revised this code. I would like to inform you of the changes.The code for branch staff and office staff is different. As I39。 Letterve planned to write. In other words, you make an outline.Organising: How To Do ItHow do you organise what you have planned? Do you need to use a different outline for every letter, memo, fax and that you write?Not at all! For some special situations, you39。s important that you have planned. Do you remember the three things you need to plan before beginning to write?Strategies Description Writer39。s information. In other words, you can help your reader by stating very clearly why you are writing and how you expect your reader to respond. The 5W1H questions (who, what, why, where, when and how) help to ensure you have included all the necessary information. Then, you can provide the information your reader needs to know.Wele to Chapter 2. In Chapter 1 you learned how to plan a business letter. In this chapter, you39。s information. If you do this, you will ensure that your reader has all the necessary information.SummaryIn this chapter, you39。s purpose)expects Mr Roman to collect his credit card (reader39。s response. But how can you determine what your reader needs to know? The answer depends on:why you are writing andwhat you want the reader to do.Look at the letter again:20 September 200XMr Robert Roman13/F 151 Gloucester RdWan ChaiHong KongDear Mr RomanHSBC CREDIT CARD 5411 8001 7633 8766 Thank you for your letter dated 18 September 200X.We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation.Please therefore pick up your renewed card at your earliest convenience. We are pleased to be of service. Yours sincerely S TSE Simon Tse Customer Service OfficerCard Centre IF Simon wants to explain the charges (writer39。s actually quite difficult to identify his purpose. You may have had to guess.Simon probably wanted to do two things:to ask Mr Roman to collect his credit card andto explain how the annual fee for credit cards is charged. So, you need to identify your purpose for writing. Your readers need to know why you are writing to them. Therefore, you should state your purpose for writing very clearly at the beginning. You can do this by writing a sentence which begins with a set phrase followed by a verb. For example, I’m writing to / I would like to…explain / request…When you use this method to state your purpose, the verb you choose is very important. Why? Because it helps your reader understand why you are writing.Here are some of the verbs you can use: announce, plain, confirm, explain, inform, notify, propose, request and suggest.WHAT do you want the reader to do?After you decide why you are writing, you need to determine your reader39。re writing to them. That39。ll be able to plan your writing. You39。re familiar with business writing, this course can still help you. Writing For Results will help you write in a modern style. By the end of this course you39。今天我們先來了解一下教程的體系和學習計劃。Writing For Results匯豐銀行商務寫作教程這是匯豐銀行內(nèi)部培訓員工用的寫作課程。講解的時候舉具體的例子做示范，對提高商務寫作能力很有幫助。ll find this course extremely useful. Even if you39。Chapter 1 Plan Objectives:By the end of this chapter, you39。t want to guess why you39。s letter is not as effective as it could be. It39。ve learned how to determine your purpose for writing and your reader39。s information)WHAT the charges areWHY the charges are appliedWHO to talk to if he has questions IF Simonwants to ask Mr Roman to collect his credit card (writer39。s and the one H. You can use the 5WIH questions when you plan the reader39。s responsethe reader39。ll do this by preparing a clear outline arranging the contents to fit the outline.Planning: A Quick ReviewIn Chapter 1, you learned about the planning stage of the Writing Process. Before you can organise your writing, it39。s information What you want the reader to know Organising: Why Do ItA wellorganised letter, memo, fax or is easy to read and understand. If you organise the contents of your correspondence well, you are more likely to get the results you want.So, organising is just as important as planning.In fact, the second stage of the Writing Process is closely related to the first. In the organising stage, you arrange what you39。ll learn that outline in this chapter.But before you learn how to organise the contents of your correspondence, you should look at the various types of correspondence you may have to write.Organising: Types of CorrespondenceHow many types of correspondence do you need to write?Basically, two: