【正文】 2 目 錄 一、綜述 .......................................................................................................................... 3 二、項(xiàng)目介紹 ................................................................................................................... 4 （一）項(xiàng)目背景 ........................................................................................................ 4 （二）項(xiàng)目計(jì)劃 ........................................................................................................ 4 （三）項(xiàng)目?jī)?yōu)勢(shì)及意義 ............................................................................................. 4 （四）項(xiàng)目的審批流程 ............................................................................................. 4 三、公司簡(jiǎn)介 ................................................................................................................... 4 （一）新華人壽保險(xiǎn)股份有限公司 ............................................................................ 4 （二） MANAGEMENT INTERNATIONAL HOLDING INC（美兆開(kāi)曼健康管理國(guó)際控股公司） .......................................................................................... 4 （三）北京美兆健康體檢中心有限公司 ..................................................................... 4 四、行業(yè)分析 ................................................................................................................... 6 （一）健康險(xiǎn)行業(yè)分析 ............................................................................................. 6 （二）健管行業(yè)分析 ................................................................................................. 8 五、經(jīng)營(yíng)管理 ................................................................................................................. 15 （一）項(xiàng)目運(yùn)營(yíng)模式 ............................................................................................... 15 （二）產(chǎn)品與服務(wù) ................................................................................................... 16 （三）項(xiàng)目管理團(tuán)隊(duì) ............................................................................................... 16 （四）績(jī)效傳導(dǎo) ...................................................................................................... 16 六、營(yíng)銷企劃 ................................................................................................................. 16 （一）宣傳企劃 ...................................................................................................... 16 （二）客戶資源 ...................................................................................................... 16 （三）營(yíng)銷模式 ...................................................................................................... 16 七、競(jìng)爭(zhēng)優(yōu)勢(shì) ................................................................................................................. 16 （一）新華人壽優(yōu)勢(shì) ............................................................................................... 16 （二）美兆健檢優(yōu)勢(shì) ............................................................................................... 17 （三）項(xiàng)目本身優(yōu)勢(shì) ............................................................................................... 20 八、風(fēng)險(xiǎn)分析 ................................................................................................................. 20 （一）監(jiān)管風(fēng)險(xiǎn) ...................................................................................................... 20 （二）行政審批風(fēng)險(xiǎn) ............................................................................................... 21 （三）市場(chǎng)風(fēng)險(xiǎn) ...................................................................................................... 21 （四）合作風(fēng)險(xiǎn) ...................................................................................................... 21 （五）運(yùn)營(yíng)風(fēng)險(xiǎn) ...................................................................................................... 22 九、公司健康險(xiǎn)與項(xiàng)目的關(guān)系 ........................................................................................ 22 （一）公司健康險(xiǎn)現(xiàn)狀 ........................................................................................... 22 （二）公司健康險(xiǎn)發(fā)展規(guī)劃 .................................................................................... 23 （三）公司健康險(xiǎn)對(duì)項(xiàng)目的影響 ............................................................................. 24 （四）項(xiàng)目對(duì)公司健康險(xiǎn)及其他業(yè)務(wù)的意義 ............................................................ 25 十、發(fā)展規(guī)劃 ................................................................................................................. 27 （一）項(xiàng)目整體規(guī)劃 ............................................................................................... 27 （二）北京、上海、廣州三地健管中心建設(shè)與發(fā)展規(guī)劃 .......................................... 27