【正文】 ...................................................................42 國家對知識產(chǎn)權(quán)的法律保護(hù) .....................................................................................................43 經(jīng)濟(jì)環(huán)境 ........................................................................................................................................43 國家對教育事業(yè)的經(jīng)濟(jì)投入 .....................................................................................................43 國家對動漫產(chǎn)業(yè)的經(jīng)濟(jì)投入..................................................................................................43 社會人文環(huán)境 ................................................................................................................................44 社會人口構(gòu)成 .............................................................................................................................44 全國網(wǎng)民比例 .............................................................................................................................44 技術(shù)環(huán)境 ........................................................................................................................................45 互聯(lián)網(wǎng)發(fā)展 .................................................................................................................................45 科技研究重點(diǎn) .............................................................................................................................45 行業(yè)分析 ...........................................................................................................................................45 行業(yè)現(xiàn)狀 ........................................................................................................................................45 行業(yè)發(fā)展態(tài)勢 ................................................................................................................................46 行業(yè)概況 ........................................................................................................................................47 行業(yè)小結(jié) ........................................................................................................................................47 ...........................................................................................................................................48 主要競爭對手 ................................................................................................................................48 潛在競爭對手 ................................................................................................................................48 替代品 ............................................................................................................................................49 兒童知識書籍、動漫書籍、網(wǎng)絡(luò)游戲、動漫動畫 .................................................................49 專門的博客網(wǎng)站和大型網(wǎng)站的博客欄目 .................................................................................49 5 / 95 目標(biāo)客戶 ...........................................................................................................................................49 目標(biāo)市場 ...........................................................................................................................................49 評估細(xì)分市場 ................................................................................................................................49 選擇目標(biāo)市場 ................................................................................................................................50 第七部分 營銷計(jì)劃 消費(fèi)者的特點(diǎn) ...................................................................................................................................50 產(chǎn)品的特性 .......................................................................................................................................51 市場營銷 ...........................................................................................................................................52 市場營銷渠道 ................................................................................................................................52 渠道總體戰(zhàn)略規(guī)劃—— 三步走戰(zhàn)略 .........................................................................................52 分渠道的設(shè)計(jì)—— 根據(jù)不同的服務(wù)進(jìn)行選擇性分銷 ................................................................54 渠道建設(shè)的目標(biāo) ............................................................................................................................55 各階段渠道選擇方案 ....................................................................................................................56 渠道的管理和維護(hù) ........................................................................................................................57 促銷計(jì)劃和廣告策略 .......................................................................................................................57 促銷策略 ........................................................................................................................................57 導(dǎo)入期促銷策略 ............................................................................................................................59 成熟期促銷策略 ............................................................................................................................71 價(jià)格決策 ...........................................................................................................................................72 定價(jià)方法 ........................................................................................................................................72 定價(jià)策略 ........................................................................................................................................73 第八部分 財(cái)務(wù)規(guī)劃 6 / 95 評價(jià)“少兒網(wǎng)”的可行性 ...............................................................................................................74 靜態(tài)分析法 ....................................................................................................................................74