【正文】 ........33產(chǎn) 品優(yōu)勢(shì)分析 ............................................................................................................................33五、目標(biāo)用戶群定位 ...........................................................................................................................33擴(kuò) 充和管理人際資源的人群 ....................................................................................................33尋 求物美價(jià)廉商品的人群 ........................................................................................................34尋 求購物經(jīng)歷交流的人群 ........................................................................................................34尋 求個(gè)人信息管理和擴(kuò)充的人群（未來可能提供的服 務(wù)） ....................................................34六、銷售戰(zhàn)略 .......................................................................................................................................34社交網(wǎng)絡(luò)特有的模式 ................................................................................................................34特定的推廣戰(zhàn)略 ........................................................................................................................35第五章 競(jìng)爭(zhēng)與風(fēng)險(xiǎn)分析 ........................................................................................................................35一、競(jìng)爭(zhēng)描述 .......................................................................................................................................36互聯(lián)網(wǎng)門戶競(jìng)爭(zhēng)分析 ................................................................................................................36專業(yè)團(tuán)購網(wǎng)站競(jìng)爭(zhēng)分析 ............................................................................................................36二、競(jìng)爭(zhēng)戰(zhàn)略/市場(chǎng)進(jìn)入障礙 ..............................................................................................................37競(jìng) 爭(zhēng)戰(zhàn)略 ....................................................................................................................................37進(jìn) 入細(xì)分市場(chǎng)的主要障礙 ........................................................................................................37競(jìng) 爭(zhēng)對(duì)手的模仿障礙 ................................................................................................................37三、風(fēng)險(xiǎn)分析 .......................................................................................................................................38SWOT 分析 ................................................................................................................................38風(fēng)險(xiǎn) 分析 ....................................................................................................................................38第六章 運(yùn)營、市場(chǎng)及銷售 .....................................................................................................................39一、運(yùn)營策略和計(jì)劃 ...........................................................................................................................39“分步走”的經(jīng)營策略 ....................................................................................................................39各運(yùn)營職能配置 ........................................................................................................................40硬件以及技術(shù)支持 ....................................................................................................................41加 強(qiáng)企業(yè)文化建設(shè)和項(xiàng)目管理 ................................................................................................41二、營銷和推廣策略 ...........................................................................................................................42互 聯(lián)網(wǎng)聯(lián)盟推廣 ........................................................................................................................42平臺(tái)品牌的公關(guān) 傳播 ................................................................................................................43媒體合作支持計(jì)劃 ....................................................................................................................43傲景時(shí)代創(chuàng)業(yè)計(jì)劃書 第 3 頁 共 68 頁 絕密UUGOU－BP(20229) Page of 68 3用 戶口碑傳播方式 ....................................................................................................................44未來媒體投放計(jì)劃 ....................................................................................................................45三、分銷渠道及合作伙伴 ...................................................................................................................45四、定價(jià)戰(zhàn)略 .......................................................................................................................................46五、促銷計(jì)劃 .......................................................................................................................................46第七章 財(cái)務(wù)分析 ....................................................................................................................................47一、靜態(tài)財(cái)務(wù)指標(biāo)分析 .......................................................................................................................47基本財(cái)務(wù)數(shù)據(jù) ............................................................................................................................47資金利潤率和投資回收期 ........................................................................................................47投 資利稅率、 銷售利潤率和銷售利稅率 ..................................................................................47二、動(dòng)態(tài)財(cái)務(wù)指標(biāo)分析 .......................................................................................................................47資產(chǎn)負(fù)債表(20221231) .........................................................................................................48損益表(20221231) .................................................................................................................49三、融資計(jì)劃 .......................................................................................................................................50四、財(cái)務(wù)管理制度 .................................................................................................................