銷售團(tuán)隊(duì)績(jī)效考核的難點(diǎn)與對(duì)策本科畢業(yè)論文-全文預(yù)覽
【正文】 isal, bee the important issues of paper uses literature analysis method from the sales team is main measure index, our sales team the main use of the performance appraisal methods, and then present our analysis of sales team performance appraisal problems, bined with the analysis of these issues put forward at present domestic sales team performance appraisal difficulties: sales team performance evaluation system design and implementation lack of fairness, performance management system and other management system coordination operation, the performance management system design process and the lack of twoway munication, sales targets are quantified to these difficulties are analyzed, the proposed measures to conduct a feasibility analysis, finally puts forward the solutions to these problems and ideas: good performance when munication, using a variety of evaluation methods on the sales team for the prehensive performance evaluation, according to the enterprise itself to suit their own sales team, performance appraisal method establishment and performance to match the related system, and bined with the practice, some have more value performance appraisal methods applied to the sales team performance appraisal. Key words:Sales team ； Sales team performance appraisal；BSC；KPI IV目錄引言 ............................................................... 1 一、銷售團(tuán)隊(duì)績(jī)效考核的研究概述 ......................................1(一)銷售團(tuán)隊(duì)績(jī)效考核的主要衡量指標(biāo) ................................1 ....................................................1 ..................................................2 ..................................................2 ............................................2 ..................................................2（二）目前銷售團(tuán)隊(duì)績(jī)效考核運(yùn)用的方法 ..............................2 ..................................................2 ....................................................3 ....................................................4 度考核 .....................................................4 ............................................4二 、銷售團(tuán)隊(duì)績(jī)效考核難點(diǎn)及其產(chǎn)生原因 ...............................5（一）銷售團(tuán)隊(duì)績(jī)效考核難點(diǎn) ........................................5 ....................6 ........................6 ......................6 ........................................6 （二）銷售團(tuán)隊(duì)績(jī)效考核難點(diǎn)產(chǎn)生的原因 .............................6，績(jī)效考核指標(biāo)無(wú)法統(tǒng)一 ..............6，不能單純的采用普遍的績(jī)效考核方法 ....6 ..............................6，忽視團(tuán)隊(duì)考核 ............................6三 、解決銷售團(tuán)隊(duì)績(jī)效考核難點(diǎn)的對(duì)策 .................................7 （一）銷售團(tuán)隊(duì)績(jī)效考核難點(diǎn)的對(duì)策 .................................7 ......................................7 ....................7 ............7 ................................7（二）MBO KPI BSC 在銷售團(tuán)隊(duì)績(jī)效考核中的應(yīng)用 .....................8 在銷售團(tuán)隊(duì)績(jī)效考核中的應(yīng)用 .................................8 V 在銷售團(tuán)隊(duì)績(jī)效考核中的應(yīng)用 .................................8 在銷售團(tuán)隊(duì)績(jī)效考核中的應(yīng)用 ................................10參考文獻(xiàn) ...........................................................12致謝 ...............................................................13 1引言隨著銷售團(tuán)隊(duì)的作用在企業(yè)中越來(lái)越重要，建立一套良好的團(tuán)隊(duì)績(jī)效考核體系顯的尤為重要。 I 本科生畢業(yè)論文 銷 售 團(tuán) 隊(duì) 績(jī) 效 考 核 的 難 點(diǎn) 與 對(duì) 策
醫(yī)療健康相關(guān)推薦
鄂ICP備17016276號(hào)-1