【正文】 .29銷售目標(biāo)預(yù)測 ...............................................................................................................................................................................................................................29擬定營銷計劃： ...........................................................................................................................................................................................................................29營銷預(yù)算： ...................................................................................................................................................................................................................................30三、銷售計劃的審批程序 .....................................................................................................................................................................................................................32五、市場調(diào)查程序 .................................................................................................................................................................................................................................34六、產(chǎn)品價格的制定與調(diào)整 .................................................................................................................................................................................................................35七、銷售計劃的審批程序 .....................................................................................................................................................................................................................36八、突發(fā)事件處理的工作流程 .............................................................................................................................................................................................................37九、新產(chǎn)品開發(fā)提案程序 .....................................................................................................................................................................................................................38十一、信息的檢查和反饋制度 .............................................................................................................................................................................................................40匯總系統(tǒng) .......................................................................................................................................................................................................................................40分析系統(tǒng) .......................................................................................................................................................................................................................................41文件交接 .......................................................................................................................................................................................................................................42第四篇 市場部檢查與考核 ...................................................................................................................................................................................................................43一、檢查與考核的原則 .........................................................................................................................................................................................................................44二、獎懲實(shí)施流程 .................................................................................................................................................................................................................................454 / 57三、檢查和考核的依據(jù) .........................................................................................................................................................................................................................46工作報告 .......................................................................................................................................................................................................................................46銷售記錄 .......................................................................................................................................................................................................................................46公司其它職能部本的意見 ...........................................................................................................................................................................................................46公司內(nèi)職工意見 ...........................................................................................................................................................................................................................46個人評估 .......................................................................................................................................................................................................................................47四、獎勵與懲罰的方式： ..............................................................................................................................................