【正文】 ..........................................................1(1) 項目名稱 ..........................................................................................................1(2)研究工作依據(jù) ....................................................................................................1(3) 項目建設(shè)規(guī)模和內(nèi)容 ......................................................................................12 可行性研究結(jié)論 ....................................................................................1(1) 市場預測 ..........................................................................................................1(2) 項目建設(shè)進度假設(shè) ..........................................................................................2(3) 投資估算和資金籌措 ......................................................................................2(4) 項目綜合評價結(jié)論 ..........................................................................................3二 項目投資環(huán)境和市場研究 .......................................................................41 投資市場分析 .......................................................................................4(1) 上海市宏觀經(jīng)濟分析 ......................................................................................4(2) 上海市居民購買能力分析 ..............................................................................5(3) 上海市人口狀況分析 ......................................................................................5(4) 房價 ..................................................................................................................6(5) 需求分析 ..........................................................................................................7(6) 供求關(guān)系 ..........................................................................................................8(7) 市場小結(jié) ..........................................................................................................92 區(qū)域市場分析 .......................................................................................9(1) 區(qū)域市場界定 .................................................................................................9(2) 徐匯區(qū)社會經(jīng)濟發(fā)展狀況 .............................................................................9(3) 徐匯片區(qū)規(guī)劃發(fā)展定位 ...............................................................................11(4) 徐匯區(qū)房地產(chǎn)市場發(fā)展情況 .......................................................................12①房產(chǎn)市場板塊格局與發(fā)展特點 .......................................................................12②徐匯區(qū)供求情況分析 .......................................................................................13(5) 徐匯內(nèi)環(huán)區(qū)域房地產(chǎn)市場特征 ...................................................................15(6) 徐匯內(nèi)環(huán)片區(qū)房地產(chǎn)市場發(fā)展前景假設(shè) ...................................................25三 項目分析及評價 ...................................................................................261 地塊分析 ............................................................................................26（1）項目位置 ...........................................................................................26（2）地形、地勢 .......................................................................................27（3）附近交通 ...........................................................................................27（4）周邊配套及區(qū)域環(huán)境 .........................................................................282 項目 SWOT 分析 .................................................................................283 項目評價 ............................................................................................29四 市場定位及項目評估 ............................................................................311 項目定位 ............................................................................................31五 項目開發(fā)建設(shè)進度安排 ........................................................................351 有關(guān)工程計劃說明 ..............................................................................352 施工橫道圖 .........................................................................................35六 投資估算與資金籌措 ............................................................................361 項目總投資估算 ..................................................................................362 資金籌措 ............................................................................................373 投資使用計劃 .....................................................................................38七 銷售及經(jīng)營收入測定 ............................................................................391 物業(yè)銷售收入估算 ..............................................................................392 項目銷售回款計劃 ..............................................................................40八 土地競投價格測算 ................................................................................411 土地價格測算原理 ..............................................................................412 測算前提 ............................................................................................413 土地價格基本方案測算 .......................................................................414 敏感性分析 .........................................................................................425 土地競投價格區(qū)間確定 .......................................................................43九 可行性研究結(jié)論與建議 ........................................................................441 擬建方案的結(jié)論性意見 .......................................................................442 項目主要問題的解決辦法和建議 ........................................................44（1）項目的主要問題 ................................................................................44（2）建議 ..................................................................................................443 項目風險及防范建議 ..........................................................................44（1）項目風險 ...........................................................................................44（2）防范建議 .................................................................................