【正文】 ...................................................................................................243．9．2 不利因素 ....................................................................................................................25第四章 成都市房地產(chǎn)市場(chǎng)發(fā)展現(xiàn)狀 ...................................................................................274．1 房地產(chǎn)業(yè)在國(guó)民經(jīng)濟(jì)中的地位日益增加 ......................................................................27 房地產(chǎn)開(kāi)發(fā)投資增勢(shì)強(qiáng)勁 .................................................................................................274．3 住宅開(kāi)發(fā)份額不斷擴(kuò)大 ..................................................................................................284．4 規(guī)模開(kāi)發(fā)出現(xiàn)端倪，開(kāi)發(fā)企業(yè)效益提高 ......................................................................284．5 商品房銷售穩(wěn)步增長(zhǎng)，但增長(zhǎng)趨緩，房?jī)r(jià)趨于下降 ..................................................284．6 開(kāi)發(fā)結(jié)構(gòu)仍需改善 ..........................................................................................................294．7 空置總量與空置面積上升 ..............................................................................................294．8 土地政策購(gòu)置面積增勢(shì)較猛 ..........................................................................................294．9 成都房地產(chǎn)市場(chǎng)展望 ......................................................................................................31第五章 市場(chǎng)有效需求及項(xiàng)目定位建議 ...............................................................................325．1 消費(fèi)者特征分析 ..............................................................................................................325．1．1 消費(fèi)能力 ....................................................................................................................325．1．2 年齡結(jié)構(gòu) ....................................................................................................................325．2 消費(fèi)者地域結(jié)構(gòu) ..............................................................................................................325．3 消費(fèi)者心理習(xí)慣特征 ......................................................................................................335．3 成都市房地產(chǎn)消費(fèi)市場(chǎng)需求特征 ..................................................................................345．3．1 消費(fèi)者對(duì)方位的選擇分析 ........................................................................................345．3．3 消費(fèi)者對(duì)置業(yè)環(huán)域的選擇 ........................................................................................355．5 項(xiàng)目所處板塊的消費(fèi)環(huán)境 ..............................................................................................395．6 成都購(gòu)房者對(duì)運(yùn)動(dòng)與健康的認(rèn)知程度 ..........................................................................405．7 成都市購(gòu)房者對(duì)精裝房的認(rèn)知程度 ..............................................................................405．8 本項(xiàng)目目標(biāo)消費(fèi)群體綜合定位 ......................................................................................405．9 產(chǎn)品主題定位 ..................................................................................................................41第六章 項(xiàng)目建設(shè)進(jìn)度 ...........................................................................................................443 / 436．1 施工條件 ..........................................................................................................................446．2 計(jì)劃進(jìn)度安排 ..................................................................................................................44第七章 項(xiàng)目投資估算及資金籌措 .......................................................................................467．1 投資估算的范圍 ..............................................................................................................467．2 投資估算的內(nèi)容 ..............................................................................................................467．3 投資估算的依據(jù) ..............................................................................................................477．4 項(xiàng)目總投資 ......................................................................................................................477．5 投資分年投入計(jì)劃 ..........................................................................................................497．6 資金籌措 ..........................................................................................................................49第八章 財(cái)務(wù)效益分析與財(cái)務(wù)評(píng)價(jià) .......................................................................................508．1 財(cái)務(wù)分析的依據(jù) ..............................................................................................................508．2 財(cái)務(wù)指標(biāo)的選取 ..............................................................................................................528．3 財(cái)務(wù)效益分析 ..................................................................................................................528．4 盈虧平衡分析 .................................................................................................................578．5 敏感性分析 ......................................................................................................................588．6 風(fēng)險(xiǎn)分析 ..........................................................................................................................598．5 財(cái)務(wù)評(píng)價(jià) ..........................................................................................................................61附表目錄表一：經(jīng)濟(jì)技術(shù)指標(biāo) .................................................................................................................7表二：2022 年溫江縣主要經(jīng)濟(jì)指標(biāo) ......................................................................................18表三：成都市房地產(chǎn)業(yè)各年主要經(jīng)濟(jì)指標(biāo) ...........................................................................29表四：項(xiàng)目分期開(kāi)發(fā)經(jīng)濟(jì)技術(shù)指標(biāo) 單位：m 2 ....................................46表五：項(xiàng)目投資估算表 ...........................................................................................................48表六：資金籌措 .......................................................................................................................49項(xiàng)目銷售價(jià)格預(yù)測(cè) 單位：元/ m 2 ..................................................................................50項(xiàng)目各方案銷