【正文】 ...................................................................................................243．9．2 不利因素 ....................................................................................................................25第四章 成都市房地產(chǎn)市場發(fā)展現(xiàn)狀 ...................................................................................274．1 房地產(chǎn)業(yè)在國民經(jīng)濟中的地位日益增加 ......................................................................27 房地產(chǎn)開發(fā)投資增勢強勁 .................................................................................................274．3 住宅開發(fā)份額不斷擴大 ..................................................................................................284．4 規(guī)模開發(fā)出現(xiàn)端倪，開發(fā)企業(yè)效益提高 ......................................................................284．5 商品房銷售穩(wěn)步增長，但增長趨緩，房價趨于下降 ..................................................284．6 開發(fā)結(jié)構(gòu)仍需改善 ..........................................................................................................294．7 空置總量與空置面積上升 ..............................................................................................294．8 土地政策購置面積增勢較猛 ..........................................................................................294．9 成都房地產(chǎn)市場展望 ......................................................................................................31第五章 市場有效需求及項目定位建議 ...............................................................................325．1 消費者特征分析 ..............................................................................................................325．1．1 消費能力 ....................................................................................................................325．1．2 年齡結(jié)構(gòu) ....................................................................................................................325．2 消費者地域結(jié)構(gòu) ..............................................................................................................325．3 消費者心理習慣特征 ......................................................................................................335．3 成都市房地產(chǎn)消費市場需求特征 ..................................................................................345．3．1 消費者對方位的選擇分析 ........................................................................................345．3．3 消費者對置業(yè)環(huán)域的選擇 ........................................................................................355．5 項目所處板塊的消費環(huán)境 ..............................................................................................395．6 成都購房者對運動與健康的認知程度 ..........................................................................405．7 成都市購房者對精裝房的認知程度 ..............................................................................405．8 本項目目標消費群體綜合定位 ......................................................................................405．9 產(chǎn)品主題定位 ..................................................................................................................41第六章 項目建設進度 ...........................................................................................................443 / 436．1 施工條件 ..........................................................................................................................446．2 計劃進度安排 ..................................................................................................................44第七章 項目投資估算及資金籌措 .......................................................................................467．1 投資估算的范圍 ..............................................................................................................467．2 投資估算的內(nèi)容 ..............................................................................................................467．3 投資估算的依據(jù) ..............................................................................................................477．4 項目總投資 ......................................................................................................................477．5 投資分年投入計劃 ..........................................................................................................497．6 資金籌措 ..........................................................................................................................49第八章 財務效益分析與財務評價 .......................................................................................508．1 財務分析的依據(jù) ..............................................................................................................508．2 財務指標的選取 ..............................................................................................................528．3 財務效益分析 ..................................................................................................................528．4 盈虧平衡分析 .................................................................................................................578．5 敏感性分析 ......................................................................................................................588．6 風險分析 ..........................................................................................................................598．5 財務評價 ..........................................................................................................................61附表目錄表一：經(jīng)濟技術(shù)指標 .................................................................................................................7表二：2022 年溫江縣主要經(jīng)濟指標 ......................................................................................18表三：成都市房地產(chǎn)業(yè)各年主要經(jīng)濟指標 ...........................................................................29表四：項目分期開發(fā)經(jīng)濟技術(shù)指標 單位：m 2 ....................................46表五：項目投資估算表 ...........................................................................................................48表六：資金籌措 .......................................................................................................................49項目銷售價格預測 單位：元/ m 2 ..................................................................................50項目各方案銷