【正文】 的多部門配合 28五、英國模式新趨勢——用信息中心來建設(shè)公共文化服務(wù)隊伍 29第二節(jié) 美國非行政干預(yù)完全市場型公共文化服務(wù)供給模式 30一、政府扮演的角色——便利提供者 30二、多元化的資金來源——稅收優(yōu)惠引導(dǎo)企業(yè)基金會、非營利性組織 30三、公民參與其中——鼓勵社區(qū)藝術(shù) 31四、與英國模式的比較 31五、英美模式差異背后的價值觀差異 32第三節(jié) 西方公共文化治理機(jī)制 32一、 公共文化托管制 32二、公共文化招投標(biāo)制 33三、公共文化有限責(zé)任公司制 33第三章 上海建立公共文化服務(wù)平臺的必要性研究 34第一節(jié) 建立公共文化服務(wù)平臺使新媒體走出低俗文化 34一、低俗文化 34二、新媒體與低俗文化 35第二節(jié) 建立公共文化服務(wù)平臺使公共文化服務(wù)走出信息孤島 36第四章 上海公共文化服務(wù)現(xiàn)狀 38第一節(jié) 上海近年公共文化服務(wù)成果 38第二節(jié) 上海公共文化服務(wù)不足 39一、人均公共文化服務(wù)設(shè)施不足 39二、資金投向結(jié)構(gòu)不合理 39三、公共文化服務(wù)滿意度不高 40第三節(jié) 系統(tǒng)性問題剖析 41第五章 上海公共文化服務(wù)供給模式及創(chuàng)新 42第一節(jié) 上海借鑒英國三級分權(quán)行政模式 42一、上海市文化廣播影視管理局 44二、上海市群眾藝術(shù)館 44三、上海市東方社區(qū)文化藝術(shù)指導(dǎo)中心 44四、區(qū)縣文化館 45五、街鎮(zhèn)及社區(qū)文化藝術(shù)中心 45第二節(jié) 上海借鑒美國模式 46一、基金會制 46二、美國式公共文化治理機(jī)制 46三、招標(biāo)案例 46四、托管案例 47五、成立有限責(zé)任公司案例 47第三節(jié) “上海特色” 公共文化服務(wù)市場化 48一、公共文化配送模式 48二、長寧“邀標(biāo)造戲”模式 50第四節(jié) “上海特色”與英美模式的比較 52第六章 建議上海建設(shè)公共文化服務(wù)平臺的思路 54第一節(jié) 參與主體 55一、各類文藝創(chuàng)作團(tuán)隊 55二、各類數(shù)字內(nèi)容提供商 55第二節(jié) 平臺理念 55一、產(chǎn)品導(dǎo)向 55二、市場選擇 56三、資源整合 56四、內(nèi)循環(huán)式價值鏈 57第三節(jié) 具體職責(zé) 57一、整合現(xiàn)有子平臺 57二、建構(gòu)版權(quán)交易市場 59三、政府部門頒布扶持政策 59四、選定第三方監(jiān)管機(jī)構(gòu) 59五、引導(dǎo)媒體宣傳 60第四節(jié) 資金募集 60一、互聯(lián)網(wǎng)彩票 60二、支付渠道收費(fèi) 60三、流量變現(xiàn) 61第五節(jié) 三種公共文化服務(wù)供給模式對于平臺建設(shè)的影響及建議 62一、 美國模式為何沒有形成公共文化服務(wù)平臺 62二、 英國模式為何沒有形成公共文化服務(wù)平臺 62三、 上海模式對于建設(shè)公共文化服務(wù)平臺的影響 62四、上海建設(shè)公共文化服務(wù)平臺具體步驟 63五、上海建設(shè)公共文化服務(wù)平臺建議 64(一) 專業(yè)公平的管理是發(fā)展公共文化服務(wù)的基礎(chǔ) 64(二) 專項(xiàng)政策法規(guī)的制定是發(fā)展公共文化服務(wù)的保障 64(三) 構(gòu)建上海公共文化服務(wù)平臺是發(fā)展公共文化服務(wù)的具體措施 64結(jié)論 65參考文獻(xiàn) 67附錄： 69圖表目錄表1 上海人均公共文化服務(wù)設(shè)施 39圖1 上海公共文化服務(wù)體制組織機(jī)構(gòu)一覽圖42圖2 上海建設(shè)公共文化服務(wù)平臺的基本思路54圖3 公共文化服務(wù)平臺各子平臺職能結(jié)構(gòu)圖57摘要目前上海正處在經(jīng)濟(jì)結(jié)構(gòu)提升、經(jīng)濟(jì)體制轉(zhuǎn)軌、社會結(jié)構(gòu)轉(zhuǎn)型、城市功能轉(zhuǎn)換的關(guān)鍵時期，公共文化服務(wù)成為建設(shè)和諧社會的重要組成部分。這就要求城市的管理者和政策制定者適時的提供公共文化產(chǎn)品,來滿足公民的文化需求,因此研究上海公共文化服務(wù)發(fā)展過程中的趨勢和規(guī)律,必將對上海公共文化服務(wù)的發(fā)展及社會進(jìn)步有著積極的意義。不法分子為實(shí)現(xiàn)其私人利益最大化，通過新媒體傳播色情，暴力等不良信息，低俗文化日漸蔓延，逐步侵蝕著民眾之心，對于社會的穩(wěn)定和諧造成了極大的傷害。例如人均公共文化設(shè)施不足，資金投向不合理，公民滿意度不高，現(xiàn)有各文化平臺各自為陣，資源缺乏有效整合等方方面面仍有不足。本論文通過對以英國為代表的“一臂之距”三級分權(quán)行政管理的公共文化服務(wù)供給模式，和對以美國為代表的完全市場化的公共文化服務(wù)供給模式的深入研究，通過對其供給主體，供給體制，治理機(jī)制，資金來源等方面的分析，深入剖析兩種模式各自的優(yōu)勢與不足，并針對上海的現(xiàn)實(shí)狀況，梳理上海搭建公共文化服務(wù)體系的思路及發(fā)展脈絡(luò)。關(guān)鍵詞：上海公共文化服務(wù) 公共管理 公共政策 公共產(chǎn)品配置ABSTRACTCurrently, Shanghai is in the upgrading of economic structure, economic system transformation, social transformation, critical period of transformation of urban functions, construction of public cultural services bee an important ponent of a harmonious society. Experts to statistics, China’s cultural consumption in 3000~4000 structural gap billion yuan. With the cultural needs of our citizens on the rapid rise of public pared with the reform and opening up, the majority of citizens in public cultural facilities, cultural and recreation activities, publications, reading, radio and television services, and many more put forward higher requirements for to the realization of the aspirations of their own culture and more urgent quest. This requires that the city managers and policymakers to provide timely public cultural products to meet the cultural needs of citizens, so of Shanghai during the development of public cultural services, trends and patterns, Shanghai is bound to the development of public cultural services and social progress has a positive meaning.Enhancing the construction of public cultural service system, is the necessary requirement of developing Socialism advanced culture and constructing Socialism harmonious society, which is the major pattern of developing, maintaining people’s fundamental cultural equity. It has important sense in raising the standard of ethnic and science and construct a modern society, which is rich,democratic and harmonious.In contemporary society, new media has played a more and more important role in the spreading of public culture, which has a wide population, an extensive scope, profound influence in public culture,the extent of which is hard to imagine before. However, the personal owned nature of new media brings new media the nature of and violent content are widely spreading through new media, which is eroding people’s will and undermine the safety of a society. Enhancing the construction of public cultural service system can purify the society, and prevent the spread of vulgar , it is urgent to enhancing the construction of public culture. Notwithstanding the fact that Shanghai has attained great achievement in recent years and acknowledged by the world, it still has many shortages. Lack of cultural facility, unreasonable investment, lack of satisfaction and separation of existing cultural platform and lack of integration of resources are major problems. This graduation thesis gives suggestion of constructing a public cultural platform to integrate existing resources, reconstruct capital, which can help raising efficiency of public cultural system. Therefore，this graduation thesis deserves important sense. Public Products Theory, New Public Service Theory, Third Department Theory as well as other social science research methods are used in this graduation thesis to study, analyze and conclude the status quo of Shanghai public cultural service. There are two major public cultural service patterns in the world. One is ‘a(chǎn)n arm’s distance’ three classes decentralized administration pattern represented by Britain, and the other is total petitive market pattern represented by the United States. In contrast to the two different patterns of their providers, supply systems, governance mechanisms, resources of capital, this graduation thesis deeply analyzes the pros and cons of both patterns, with the intention of providing useful reference for the future development of Shanghai public cultural service system.Notwithstanding the fact that Shanghai is short of cultural facility in historical conditions, Shanghai assimilates the essence of both British pattern and American pattern into the construction of Shanghai public cultural system, improve the patterns in a creative way, which lives up to the status quo of Shanghai, and gradually forms Shanghai features. The construction of Shanghai public cultural distribution pla