某科技集團(tuán)業(yè)務(wù)運(yùn)營(yíng)方案-全文預(yù)覽
【正文】 ......................................................................................................................................3 娛樂生活雜志 ...................................................................................................................................5 品牌雜志 ...........................................................................................................................................9 圖片類 .............................................................................................................................................10 鈴音類 .............................................................................................................................................12 賀卡 .................................................................................................................................................13 其他 .................................................................................................................................................14 互動(dòng)類型彩信業(yè)務(wù) ..........................................................................................................................14 彩信名片 .........................................................................................................................................14 彩信賀卡 ..........................................................................................................................................15 產(chǎn)品資費(fèi)建議 ..................................................................................................................................163 運(yùn)營(yíng)搭建 ...................................................................................................................................................17 彩信 WEB/WAP 門戶建設(shè)(彩信體驗(yàn)站) ..........................................................................................17 網(wǎng)站主要功能塊 ............................................................................................................................17 網(wǎng)站欄目劃分 ................................................................................................................................19 產(chǎn)品管理 ..........................................................................................................................................23 產(chǎn)品邏輯管理 ................................................................................................................................23 產(chǎn)品代碼及上行管理 ....................................................................................................................23 精細(xì)化運(yùn)營(yíng) ......................................................................................................................................24 針對(duì)用戶使用行為 ........................................................................................................................24 針對(duì)多媒體消息下行到達(dá)情況 ....................................................................................................26 針對(duì)一次群發(fā)推廣效果的評(píng)估指標(biāo) ............................................................................................26 業(yè)務(wù)運(yùn)營(yíng)分析 ................................................................................................................................27 多媒體消息俱樂部 ..........................................................................................................................28 營(yíng)銷推廣 ..........................................................................................................................................28 宣傳推廣重點(diǎn) ................................................................................................................................28 宣傳推廣方式 ................................................................................................................................292 / 331 運(yùn)營(yíng)目標(biāo)和思路2022 年聯(lián)通無限多媒體消息業(yè)務(wù)平臺(tái)將搭建完成，該多媒體消息承載用戶數(shù)可達(dá) 1290 萬，多媒體平臺(tái)滿足將 290 萬全國(guó) MMS 業(yè)務(wù)注冊(cè)用戶多媒體消息需求。第一階段多媒體消息業(yè)務(wù)運(yùn)營(yíng)應(yīng)圍繞以下思路進(jìn)行：? 多媒體消息業(yè)務(wù)的品牌建設(shè)；? 多媒體消息業(yè)務(wù)的推出和塑造；? 多媒體消息業(yè)務(wù)的商用和收費(fèi)宣
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