【正文】 ......................................................................................................................................3 娛樂生活雜志 ...................................................................................................................................5 品牌雜志 ...........................................................................................................................................9 圖片類 .............................................................................................................................................10 鈴音類 .............................................................................................................................................12 賀卡 .................................................................................................................................................13 其他 .................................................................................................................................................14 互動類型彩信業(yè)務 ..........................................................................................................................14 彩信名片 .........................................................................................................................................14 彩信賀卡 ..........................................................................................................................................15 產(chǎn)品資費建議 ..................................................................................................................................163 運營搭建 ...................................................................................................................................................17 彩信 WEB/WAP 門戶建設(彩信體驗站) ..........................................................................................17 網(wǎng)站主要功能塊 ............................................................................................................................17 網(wǎng)站欄目劃分 ................................................................................................................................19 產(chǎn)品管理 ..........................................................................................................................................23 產(chǎn)品邏輯管理 ................................................................................................................................23 產(chǎn)品代碼及上行管理 ....................................................................................................................23 精細化運營 ......................................................................................................................................24 針對用戶使用行為 ........................................................................................................................24 針對多媒體消息下行到達情況 ....................................................................................................26 針對一次群發(fā)推廣效果的評估指標 ............................................................................................26 業(yè)務運營分析 ................................................................................................................................27 多媒體消息俱樂部 ..........................................................................................................................28 營銷推廣 ..........................................................................................................................................28 宣傳推廣重點 ................................................................................................................................28 宣傳推廣方式 ................................................................................................................................292 / 331 運營目標和思路2022 年聯(lián)通無限多媒體消息業(yè)務平臺將搭建完成，該多媒體消息承載用戶數(shù)可達 1290 萬，多媒體平臺滿足將 290 萬全國 MMS 業(yè)務注冊用戶多媒體消息需求。第一階段多媒體消息業(yè)務運營應圍繞以下思路進行：? 多媒體消息業(yè)務的品牌建設；? 多媒體消息業(yè)務的推出和塑造；? 多媒體消息業(yè)務的商用和收費宣