【正文】 duction costings Purchasing systems Quality control systems Manufacturing resources planning Material requirements planning Warehousing Scheduling and dispatch Material supplies and inventory Critical/key inputs to all manufacturing and production processes Risk management Key staffing and skills requirements Clear linkages to, and feedback loops with the pany39。 Current and planned Ramp。 Sources of Ramp。 Product pricing and purchasing Product promotion What regulations, standards and codes must be plied with? What are the benefits and value provided to customer as opposed to 39。s economics, critical success factors, key risks, petitiveness, pliance and standards requirements, emerging trends and key technologies? Who are the key customers and major petitors in each target markets? What are the sizes of the target markets? Are they growing? If yes, at what rate? What market share does each major petitor hold in your primary markets What are the strengths and weaknesses of major petitors and their products? What are the petitive price points for products in each market? What petitive advantages must your products have to successfully enter and pete in target markets? How will you differentiate your products and add morecustomervalue than petitors? Key questions about your primary customers: * Specifically what need or problem does your product target? * Who will make the decision to purchase your products? * What are their decision criteria? * Where are the products bought? * How are the products bought? * When are the products bought? * Why are the products bought? How well do you know your primary customers and key petitors? How strong are your relationships with key customers and key stakeholders. How do you involve them in product development? What factors will be critical to building strong and enduring brands with them? What levels of demand for your products are realistic across your primary markets? In order of priority what are your primary markets? Why? How will your primary petitors react when you enter their markets, now and over the next two years? What are you going to do about their responses? What are the major barriers to market entry? What are the critical success factors for each market? What key product distribution, product support and customer service issues must be considered? Which panies and products are likely to bee petitors in the future? What new or emerging technologies and substitute products are likely to bee threats in the future?SECTION FOURPRODUCTS Based on the findings of Section Three identify your product39。 Macroenvironment (eg, political, economic, legal, social/cultural, demographics, technology) Goal Two What is our petitive advantage? Where and when do we deliver our products and services? Profit and Cash Projections The Business Opportunity FeasibilityAm I satisfied that:* All pany implications of the strategic/business directions proposed have been considered thoroughly, * Implementation is possible, and* All supporting goals, objectives and strategies are realistic, practically achievable, affordable and prehensive? ComprehensionAm I satisfied that all readers of this plan will clearly understand it? Current SituationClearly and concisely present the current situation with any contributing history, and any trends, cycles, changes or future developments that are relevant Focus on facts and information from credible and reputable sources. Where possible avoid critical dependencies on one source of information. Build redundancy in to information sources. Validate, validate, validate all key information used in the plan Keep the plan 39。 Remember that this plan is a working document that has the clear purpose of initiating focussed action and generating clear and measurable results. Avoid the excessive use of descriptive adjectives to 39。 Clearly identify the readers of this document. Then write the plan in a style that is easily understood by readerss focus and slow/confuse its implementation keep it simple, short and specific. Interlink all Sections, with the Market Analysis providing a clear focus for all subsequent sections. on it.Some Thoughts on a Format for Each SectionThe following is a simple, but effective planning format that will fit many of the sections in this plan. The format is not rigid and should be adapted to the requirements of individual Sections as applicable. The four subsections that prise the format are as follows: Key Performance Measures and TargetsEstablish key performance measures/indicators, performance targets and time lines in conjunction with the strategies to assess and improve performanceSome Thoughts on Writing this Plan before We Start ContinuedFive Tests for a Good Strategic Business Plan SustainabilityAm I satisfied that the strategic/business directions proposed are of a nature and quality that should ensure the future? summary of key performance initiatives and performance targets. Typically it would include the following: The Management Team What products and services do we deliver? What tangible value do our products and services deliver to customers? Goal One. Global/National Trends, Developments, Cycles and Changes of Relevance Competitors and their ProductsQuestions typically asked du