【正文】 .......16 人力資源分析........................................................16 財(cái)務(wù)資源分析........................................................16 公司組織能力分析 ...........................................................................................................18 公司業(yè)務(wù)競(jìng)爭(zhēng)能力分析 ...................................................................................................19第四章 戰(zhàn)略選擇.....................................................................................................................20 發(fā)展戰(zhàn)略定位....................................................................................................................20 發(fā)展戰(zhàn)略目標(biāo)..........................................................20 總體戰(zhàn)略............................................................................................................................20 競(jìng)爭(zhēng)戰(zhàn)略............................................................................................................................20 經(jīng)營(yíng)戰(zhàn)略............................................................20 品牌戰(zhàn)略............................................................21 人才戰(zhàn)略............................................................21 產(chǎn)品戰(zhàn)略............................................................22第五章 戰(zhàn)略措施.....................................................................................................................25 目標(biāo)戰(zhàn)略實(shí)施 ...................................................................................................................25 總體戰(zhàn)略實(shí)施....................................................................................................................25 競(jìng)爭(zhēng)戰(zhàn)略實(shí)施 ...................................................................................................................25 經(jīng)營(yíng)戰(zhàn)略實(shí)施........................................................25 品牌戰(zhàn)略實(shí)施................................................................................................................27 人才戰(zhàn)略實(shí)施................................................................................................................27 產(chǎn)品戰(zhàn)略實(shí)施 ...............................................................................................................28 思想統(tǒng)一............................................................................................................................28VI 資源保障 ...........................................................................................................................29 制度體系 ...........................................................................................................................29結(jié)束語(yǔ).......................................................................................................................................31參考文獻(xiàn)...................................................................................................................................32致 謝.........................................................................................................................................33攻讀學(xué)位期間發(fā)表學(xué)術(shù)論文目錄...........................................................................................34XX 大學(xué)工商管理碩士學(xué)位論文 XXXX 裝飾公司發(fā)展戰(zhàn)略規(guī)劃（20222022）1第一章 緒論 選題意義 理論意義缺乏科學(xué)的企業(yè)發(fā)展戰(zhàn)略性規(guī)劃，將會(huì)導(dǎo)致企業(yè)發(fā)展的盲目、甚至可能失敗。筆者也希望本文能對(duì)中小裝飾設(shè)計(jì)企業(yè)如何在未來(lái)的市場(chǎng)競(jìng)爭(zhēng)中生存與發(fā)展提供一點(diǎn)參考。本章根據(jù)XXXX 裝飾設(shè)計(jì)有限公司的現(xiàn)狀及運(yùn)營(yíng)情況做出了經(jīng)營(yíng)方面的戰(zhàn)略定位及戰(zhàn)略目標(biāo)。第三章企業(yè)內(nèi)部環(huán)境分析。第一章緒論。企業(yè)發(fā)展戰(zhàn)略是否合理決定企業(yè)各項(xiàng)工作能否順利完成。當(dāng)內(nèi)部條件或外部環(huán)境發(fā)生重大變化時(shí)，企業(yè)必須做到與時(shí)俱進(jìn)、調(diào)整或重新制定新的發(fā)展戰(zhàn)略。任何企業(yè)發(fā)展戰(zhàn)略都具有一定的針對(duì)性和時(shí)效性。企業(yè)要做大做強(qiáng)，發(fā)展戰(zhàn)略尤為重要。全文共分為五章。本章主要論述了當(dāng)前社會(huì)宏觀環(huán)境、行業(yè)競(jìng)爭(zhēng)環(huán)境及裝飾行業(yè)的發(fā)展前景。本章主要分析了公司應(yīng)對(duì)種種狀況的戰(zhàn)略選擇。本文是對(duì) XXXX 裝飾公司發(fā)展戰(zhàn)略規(guī)劃（20222022）的探析，其目的是促使公司健康可持續(xù)發(fā)展。關(guān)鍵詞：發(fā)展戰(zhàn)略；營(yíng)銷(xiāo)戰(zhàn)略；裝飾設(shè)計(jì)IIThe Strategic Plan for Developing of Guangxi Lv Zhou Decoration Company in Recent Five Years (20222022)AbstractThe enterprises’ development strategy is a response to significant changes of the internal conditions or external environment. Any enterprise makes out development strategies in accordance with pertinence and timeliness. When the internal conditions or external environment change, there is no doubt that development strategies should be adjusted or reformulated to keep pace with the times by the enterprise. The times we are in is an era when the rate of change is unprecedentedly accelerated. China’s entry into WTO has brought Chinese enterprises into a changing international market, which makes the planning of enterprises’ development strategy bee extremely important.This paper made a concrete research on the development of marketing strategy. Making the planning of enterprises’ development strategy is to improve the strategic level. The development strategy is so important for the pany’s being larger and stronger. Whether the enterprises’ work can be pleted successfully or not is decided by the rationality of enterprises’ development strategy. Wisdom varies and strategy differs. There are some or even significant differences on making strategy among different enterprises so as to run in different speed. It is a good way to make enterprise develop better and faster that making a good planning of enterprises’ development strategy, which is in coincidence with the enterprises’ actual situation. The paper is divided into five chapters.Chapter One An introduction. This chapter expounds the significance of the choice of the topic.Chaper Two On the external environment of enterprise. It discusses the macro environment and petitive environment in industry, and analyses how the restriction factors of system affects the strategy in the development of enterprise. Chapter Three On the internal environment of this pany. This chapter demonstrates the history of Guangxi Lv Zhou Decoration Company, and analyses the resource ability, anizing capacity, and petitive power.Chapter Four The strategic choice. This part mainly analyses advantages, disadvantages, opportunities, threats and triadic choices when this pany confronts with IIIvarious situations. In this chapter, accord