臺灣ibm公司行銷管理與策略-全文預覽
【正文】 f what IBM needs to be ? prioritization of targets ? development of crossBU solution campaigns ? bined marketing budgets ?Integration of country marketing munications ? all integrated marketing munications tactics ? includes advertising, event marketing/business shows, collateral, direct marketing, interactive marketing, promotion, brands and customer sets PR programs, etc. M M Target Segment Offering Value proposition IMC Message Tactics M I Market Competitor Customer DCM Resource Opportunity MO Skill Tools Process What we can do for Sales team?? OV ?Sales is the business for TODAY ?Marketing is the business for TOMORROW ?Service is the business for FOREVER Difference Between Sales, Marketing And Service 。 Optimize Business Plans Across Business Entities Develop Business Strategies amp。 Plans Perform Market Segmentation Marketplace and Customer W ants and Needs Understand the Marketplace Perform Portfolio Analysis Manage Business Plan and Assess Performance Align amp。 effectiveness to accelerate marketing contributions to business growth Customer Marketplace Internal effectiveness amp。 Community Communications Measurement amp。 Market Selection Program Execution Mgt Offering Management Customer amp。 efficiently M M Creates a plan for making a pelling offer to customers IMC Finds a tactic which gets interest while pr
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