管理經(jīng)濟(jì)學(xué),英文版(2)-全文預(yù)覽
【正文】 analysis to make decisions to achieve firm’s goal of profit maximization ? Microeconomics ? Study of behavior of individual economic agents Managerial Economics 13 Economic Cost of Resources ? Opportunity cost of using any resource is: ? What firm owners must give up to use the resource ? Marketsupplied resources ? Owned by others amp。 the lower the firm’s value Managerial Economics 19 Maximizing the Value of a Firm ? Maximize firm’s value by maximizing profit in each time period ? Cost amp。 supply ? Pricesetting firm ? Can set price of its product ? Has a degree of market power, which is ability to raise price without losing all sales Managerial Economics 113 What is a Market? ? A market is any arrangement through which buyers amp。 profits of the other firms Managerial Economics 119 Globalization of Markets ? Economic integration of markets located in nations around the world ? Provides opportunity to sell more goods amp。 services ? Markets reduce transaction costs ? Costs of making a
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