【正文】 ................................ 15 九、場地與設(shè)施 .................................................................................................................................................... 15 十、風(fēng)險 ................................................................................................................................................................. 15 第三章：市場分析 ..................................................................................................................................................... 16 一、市場介紹 ......................................................................................................................................................... 16 二、目標市場 ......................................................................................................................................................... 17 三、顧客的購買準則 ............................................................................................................................................ 18 四、銷售策略 ......................................................................................................................................................... 19 五 市場 .................................................................................................................................................................. 20 第四章，競爭性分析 ................................................................................................................................................. 21 一、競爭者 ............................................................................................................................................................. 21 二、競爭策略或消除壁壘 .................................................................................................................................... 22 1．競爭者 [A， B等 ] ......................................................................................................................................... 22 第五章；產(chǎn)品與服務(wù) ................................................................................................................................................. 23 一、產(chǎn)品品種規(guī)劃 ................................................................................................................................................ 24 二、未來產(chǎn)品和服務(wù)規(guī)劃 .................................................................................................................................... 24 三、產(chǎn)品的儲運 .................................................................................................................................................... 25 四、包裝 ................................................................................................................................................................. 25 五、實施階段 ......................................................................................................................................................... 25 六、服務(wù)與支持 .................................................................................................................................................... 25 第六章 市場與銷售 ................................................................................................................................................. 26 一、市場計劃 ......................................................................................................................................................... 26 二、銷售策略 ......................................................................................................................................................... 27 實時銷售方法 .............................................................................................................................................. 27 產(chǎn)品定位 ...................................................................................................................................................... 27 二、銷售渠道與伙伴 ............................................................................................................................................ 28 三、定價策略 ......................................................................................................................................................... 29 產(chǎn)品、服務(wù)： .............................................................................................................................................. 29 產(chǎn)品 /服務(wù) B ................................................................................................................................................. 29 四、市場聯(lián)絡(luò)； .................................................................................................................................................... 30 貿(mào)易展銷會 .................................................................................................................................................. 30 廣告宣傳 ...................................................................................................................................................... 31 新聞發(fā)布會 .................................................................................................................................................. 31 國際互聯(lián)網(wǎng)促銷 .......................................................................................................................................... 31 第 七章 財務(wù)計劃 ..................................................................................................................................................... 31 一、財務(wù)年度報表 ................................................................................................................................................ 31 二、資金需求 ......................................................................................................................................................... 32 三、預(yù)計收入報表 ............................................................................................