【正文】 .................................................................. 54 二、區(qū)域產(chǎn)業(yè)結(jié)構(gòu)分析 ............................................................................................ 55 三、區(qū)域產(chǎn)業(yè)及變化對(duì)房地產(chǎn)業(yè)的推動(dòng)力 ................................................................ 57 四、小結(jié) ................................................................................................................. 58 市 場(chǎng) 閱 讀 ........................................................................................................................ 59 壹、宏觀市場(chǎng)研究 ................................................................................................... 60 一、相關(guān)政策影響研究 ............................................................................................ 60 二、土地市場(chǎng)動(dòng)態(tài) ................................................................................................... 61 三、市場(chǎng)施竣工量 ................................................................................................... 61 四、市場(chǎng)供求量 ....................................................................................................... 62 五、市場(chǎng)供求結(jié)構(gòu) ................................................................................................... 63 六、市場(chǎng)價(jià)格變化 ................................................................................................... 64 七、客源分析 .......................................................................................................... 65 八、市場(chǎng)前景預(yù)測(cè) ................................................................................................... 66 九、小結(jié) ................................................................................................................. 68 貳、微觀市場(chǎng)研究 ................................................................................................... 69 一、整體微觀市場(chǎng) ................................................................................................... 69 二、區(qū)域微觀市場(chǎng) ................................................................................................... 71 三、在推個(gè)案情況 ................................................................................................... 80 四、小結(jié) ............................................................................................................... 100 叁、競(jìng)爭(zhēng)個(gè)案研究 ................................................................................................. 101 一、天泰山海泉綜合開(kāi)發(fā)項(xiàng)目 ................................................................................ 102 二、東方威尼斯水城 .............................................................................................. 105 三、天逸海灣國(guó)際度假城 ....................................................................................... 106 四、小結(jié) ............................................................................................................... 107 地 塊 閱 讀 ...................................................................................................................... 108 壹、地塊環(huán)境分析 ................................................................................................. 109 一、地塊概況 ........................................................................................................ 109 二、項(xiàng)目周邊環(huán)境 ..................................................................................................111 三、項(xiàng)目交通條件 ................................................................................................. 113 四、地塊周邊市政及配套條件 ................................................................................ 114 五、小結(jié) ............................................................................................................... 115 貳、地塊資源分析 ................................................................................................. 116 一 、項(xiàng)目指標(biāo)分析 ................................................................................................. 116 二、項(xiàng)目與自然景觀資源關(guān)聯(lián)度分析 ..................................................................... 117 三、項(xiàng)目與城市開(kāi)發(fā)資源關(guān)聯(lián)度分析 ..................................................................... 117 四、項(xiàng)目與開(kāi)發(fā)對(duì)手市 場(chǎng)資源關(guān)聯(lián)度分析 .............................................................. 117 叁、地塊 SWOT分析 ............................................................................................... 118 一、優(yōu)勢(shì)（ S） ...................................................................................................... 118 二、劣勢(shì)（ W） ...................................................................................................... 118 三、機(jī)會(huì)（ O） ...................................................................................................... 118 四、威脅（ T） ...................................................................................................... 119 市 場(chǎng) 研 究 結(jié) 論 ............................................................................................................... 120 壹、資源優(yōu)劣勢(shì)分析判斷 ...................................................................................... 121 一、項(xiàng)目資源優(yōu)勢(shì) ................................................................................................. 121 二、項(xiàng)目資源劣勢(shì) ................................................................................................. 121 貳、項(xiàng)目操作方向的機(jī)會(huì)選擇 ............................................................................... 122 一、 SO戰(zhàn)略 ........................................................................................................... 122 二、 WO戰(zhàn)略 ........................................................................................................... 122 三、 ST戰(zhàn)略 ........................................................................................................... 122 四、 WT戰(zhàn)略 ........................................................................................................... 123 叁、項(xiàng)目操作過(guò)程中可能遇到的問(wèn)題點(diǎn)聚焦 .......................................................... 124 一、決策風(fēng)險(xiǎn) ..............................................................................................