財務(wù)管理與財務(wù)分析運營管理課件2-全文預(yù)覽
【正文】 uality: Producing services or products that meet design specifications on a consistent basis. Quality as a Competitive Capability 169。 2020 Pearson Education Market Analysis ?A Market Analysis is one key to developing a customerdriven strategy, and is acplished in two parts. ?Market Segmentation, which identifies groups of customers with enough in mon to warrant developing services and/or products for them. ?Needs Assessment identifies the needs of each market segment. Needs include such things as: ?Service or product needs ?Delivery system needs ?Volume needs 169。 2020 Pearson Education Core Competencies ?Core petencies include… ?A welltrained and flexible Workforce ?Having welllocated amp。 2020 Pearson Education Operations Strategy ?Operations strategy is the means by which operations implements the firm’s corporate strategy and helps to build a customerdriven firm. ?It links longterm and shortterm operations decisions to corporate strategy. ?It is the core of managing processes and value chains. 169。169。 2020 Pearson Education Starbucks ? If someone says, “Lets go out for coffee,” Starbucks often es to mind. ? Entrepreneur Howard Schultz had an operations strategy in mind in 1990 when he bought the 17store Seattle chain and turned it into a global success. ? Service strategy wa
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