【正文】 ............................................ 11 客源市場需求趨勢分析 ................................................................................................... 12 旅游客源市場定位 ........................................................................................................... 13 游人規(guī)模預(yù)測 ................................................................................................................... 13 市場營銷策劃 ................................................................................................................... 13 4 規(guī)劃依據(jù)、指導(dǎo)思想與目標(biāo) .................................................................................................. 16 規(guī)劃編制依據(jù) ................................................................................................................... 16 指導(dǎo)思想 ........................................................................................................................... 16 規(guī)劃原則 ........................................................................................................................... 16 發(fā)展戰(zhàn)略 ........................................................................................................................... 16 5 旅游定位、產(chǎn)品策劃和總體布局 .......................................................................................... 19 旅游形象 ........................................................................................................................... 19 景區(qū)性質(zhì) ........................................................................................................................... 19 旅游產(chǎn)品策劃 ................................................................................................................... 19 總體布局 ........................................................................................................................... 19 6 旅游開發(fā)建設(shè)規(guī)劃 .................................................................................................................. 21 旅游項目開發(fā)規(guī)劃 ........................................................................................................... 21 旅游服務(wù)設(shè)施規(guī)劃 ........................................................................................................... 24 旅游線路組織規(guī)劃 ........................................................................................................... 24 7 環(huán)境保護與建設(shè)控制規(guī)劃 ...................................................................................................... 26 自然環(huán)境保護規(guī)劃 ........................................................................................................... 26 旅游安全設(shè)施規(guī)劃 ........................................................................................................... 28 旅游容量與控制 ............................................................................................................. 288 8 綠化美化規(guī)劃 .......................................................................................................................... 30 現(xiàn)狀分析 ........................................................................................................................... 30 規(guī)劃原則 ........................................................................................................................... 30 規(guī)劃構(gòu)思 ........................................................................................................................... 30 植物景觀規(guī)劃 ................................................................................................................... 30 9 土地利用協(xié)調(diào)規(guī)劃 ................................................................................................................... 32 土地利用協(xié)調(diào)規(guī)劃 ........................................................................................................... 32 10 道路交通規(guī)劃與豎向規(guī)劃 .................................................................................................... 34 道路交通規(guī)劃 ................................................................................................................. 34 豎向規(guī)劃 ......................................................................................................................... 34 11 工程管線綜合規(guī)劃 ................................................................................................................ 36 給水工程 ......................................................................................................................... 36 排水工程 ......................................................................................................................... 36 供電工程規(guī)劃 ................................................................................................................. 37 通信、電視工程規(guī)劃 ..................................................................................................... 38 12 近期建設(shè)規(guī)劃、投資估算和效益 ........................................................................................ 39 近期建設(shè)規(guī)劃 ................................................................................................................. 39 投資估算 ......................................................................................................................... 39 效益分析 ......................................................................................................................... 41 13 實施規(guī)劃的保障體系 ............................................................................................................ 46 建立 “ 政府指導(dǎo)、市場運作、企業(yè)經(jīng)營、群眾參與 ” 的開發(fā)模式 ......................... 46 建立高效、有序、持續(xù)的旅游區(qū)管理機制 ................................................................. 46 加強 人力資源的培育 ..................................................................................................... 46 多渠道籌措資金，解決旅游開發(fā)的瓶頸問題 ............................................................. 46 確實加強自然環(huán)境保護 ................................................................................................. 47 加強宣傳促銷，提高金谷樂苑知名度 ...................................