【正文】 買意圖。手機(jī)智能遙控系統(tǒng)無論在技術(shù)上還是在市場上都處于行業(yè)的上游，具有廣闊的市場前景，它能夠改變?nèi)藗兠β?、緊張、快捷的生活，帶來一種輕松、有序、高效的現(xiàn)代生活方式。 本公司通過與家電廠商合作和單獨(dú)零售兩種方式，快速、安全的進(jìn)入目標(biāo)市場。 一．總體概述 ............................................................... 8 公司 ....................................................................... 8 產(chǎn)品介紹 ............................................................... 8 市場概貌 ............................................................... 8 營銷策略 ............................................................... 9 生產(chǎn)管理計(jì)劃 ........................................................ 9 財(cái)務(wù)預(yù)測說明 ........................................................ 9 創(chuàng)業(yè)思路以及公司展望 ....................................... 10 創(chuàng)業(yè)團(tuán)隊(duì) ............................................................. 10 二 .產(chǎn)品介紹 ............................................................... 11 .............................................................. 11 ...................................................... 12 .............................................................. 13 三 .市場與競爭分析 .................................................... 16 5 市場變化趨勢及潛力 .......................................... 16 目標(biāo)市場 ............................................................. 16 銷售策略 ............................................................. 17 競爭分析 ............................................................. 18 市場容量 ............................................................. 19 四．市場營銷 ............................................................. 20 銷售策略與目標(biāo) .................................................. 20 市場進(jìn)入策略 ...................................................... 20 價(jià)格策略 ............................................................. 21 品牌策略和感動營銷 .......................................... 22 分銷策略 ............................................................. 23 促銷策略 ............................................................. 25 良好的服務(wù)策略 .................................................. 28 .............................................................. 28 五．公司戰(zhàn)略 ............................................................. 30 總體戰(zhàn)略 ............................................................. 30 .............................................................. 31 企業(yè)形象戰(zhàn)略 ...................................................... 32 ............................ 33 ...................................................... 35 六 . 生產(chǎn)管理 ............................................................. 36 6 廠址選擇與布局 .................................................. 36 .............................................................. 36 七 .投資與財(cái)務(wù)分析 .................................................... 39 ................................................... 39 ................................................... 39 ...................................................... 40 .......................................................... 42 ........................................... 42 八 .管理體系 ............................................................... 44 ...................................................... 44 .............................................................. 45 ............................................... 45 機(jī)構(gòu)設(shè)置 ....................................................... 45 員工招聘 ....................................................... 45 員工培訓(xùn) ....................................................... 46 績效考核 ....................................................... 46 薪酬管理 ....................................................... 47 人力資源的異動管理 .................................... 48 九 .風(fēng)險(xiǎn) ....................................................................... 50 .............................................................. 50 .............................................................. 50 7 資源限制的風(fēng)險(xiǎn) ............................................ 50 關(guān)鍵管理者的風(fēng)險(xiǎn) ........................................ 50 人才流失的風(fēng)險(xiǎn) ............................................ 51 .............................................................. 51 市場不確定帶來的風(fēng)險(xiǎn) ................................ 51 可抗力的風(fēng)險(xiǎn) ............................................... 52 十．風(fēng)險(xiǎn)資