【正文】 e wat chi ng anxi ousl y as t he new bui l di ngs go up. We ar e al l ver y exci t ed and ar e l ook i ng f or war d t o t he wi l l be cal led 39。 ai r克運(yùn)動(dòng)會(huì) The Ol ym pi c Gam es wi l l be hel d i n our count r y i n f our year s39。 （二） 關(guān)連設(shè)施建設(shè)計(jì)劃 在此方面必須考慮對(duì)與店鋪本身的關(guān)連性。以使整個(gè)賣場(chǎng)的燈光效果能發(fā)揮至最高點(diǎn)。. Wor ker s wi l l have pl et ed t he new r oads by t he end of t hi s year . By t he end of next year , t hey wi l l have f i ni shed wor k on t he new st adi um . The f i ne m oder n bui l di ngs have been d esi gned by Kur t Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as t he new bui l di ngs go up. We ar e al l ver y exci t ed and ar e l ook i ng f or war d t o t he wi l l be cal led 39。 ai r克運(yùn)動(dòng)會(huì) The Ol ym pi c Gam es wi l l be hel d i n our count r y i n f our year s39。 三、裝潢計(jì)劃 在店鋪的裝潢上必須考慮到商品動(dòng)線、顧客動(dòng)線、銷售員動(dòng) 線以及整個(gè)樓面的視覺(jué)。 4. 電力照明設(shè)備：使整個(gè)賣場(chǎng)充滿光明與活力。所以對(duì)于整個(gè)店鋪之設(shè)備計(jì)劃，須用心的加以計(jì)劃。Ol ym pi c Ci t y39。 二、設(shè)備計(jì)劃：設(shè)備對(duì)于賣場(chǎng)人員、消費(fèi)顧客、及商品皆具有相當(dāng)于的重要性。 1. 店鋪配置面積的決定：在進(jìn)行建筑店鋪之主體工程時(shí)，對(duì)于建筑法規(guī)的種種規(guī)定，須加以詳細(xì)的了解（例如建筑之容積北、高度限制……等）以及周遭環(huán)境狀況 的考慮，再配合施工安全問(wèn)題的克服、施工障礙問(wèn)題的克服……等，進(jìn)而使在整個(gè)建筑面積的運(yùn)用上，對(duì)于賣場(chǎng)面積及后場(chǎng)諸項(xiàng)設(shè)施的配置，乃至未來(lái)擴(kuò)建的可能因素……等，而作一整體的規(guī)劃。Ol ym pi c Ci t y39。而商店之建設(shè)計(jì)劃包括主體店鋪的建設(shè)計(jì)劃及關(guān)連設(shè)施的建設(shè)計(jì)劃。 4． 臨時(shí)攤販集中的時(shí)段、地點(diǎn)、商品人潮……等。 在做完上述種種調(diào)查后，還須做一項(xiàng)很重要的調(diào)查，即是“競(jìng)爭(zhēng)店的調(diào)查 ”，因?yàn)槠潢P(guān)系到店鋪建設(shè)時(shí)應(yīng)多配備那些硬體設(shè)施與開(kāi)幕后的種種營(yíng)運(yùn)政策。. Wor ker s wi l l have pl et ed t he new r oads by t he end of t hi s year . By t he end of next year , t hey wi l l have f i ni shed wor k on t he new st adi um . The f i ne m oder n bui l di ngs have been d esi gned by Kur t Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as t he new bui l di ngs go up. We ar e al l ver y exci t ed and ar e l ook i ng f or war d t o t he wi l l be cal led 39。 最后補(bǔ)充一點(diǎn)，即是一般學(xué) 費(fèi)者到一家商品分類齊全的超市購(gòu)物時(shí)，其購(gòu)買商品種類的順序?yàn)椋? 購(gòu)買糖果、餅干 購(gòu)買蔬菜 購(gòu)買冷凍肉類 購(gòu)買日常家庭用品類 購(gòu)買咖啡、奶粉等罐頭食品 購(gòu)買果汁、飲料類 購(gòu)買冷凍海鮮、魚類 購(gòu)買水果類 購(gòu)買包裝食品 購(gòu)買醬瓜罐頭食品 購(gòu)買ai r克運(yùn)動(dòng)會(huì) The Ol ym pi c Gam es wi l l be hel d i n our count r y i n f our year s39。 四、 至超市購(gòu)物的次數(shù)頻率與其職位的高低亦有直接的關(guān)系，即職位愈高者，至超市購(gòu)物的時(shí)間間隔也愈長(zhǎng)，即頻率越少。 三、 超市購(gòu)物者消費(fèi)金額的 高低與時(shí)段亦有顯著不同。. Wor ker s wi l have pl eted the new roads by the end of thi s year . By the end of next year , they wi l have fi nished wor k on t he new stadium. The f ine modern bui ldi ngs have been designed by Kurt Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as the new buil dings go up. We ar e al l ver y exci ted and are looking f orwar d to the 對(duì)于顧客至超市購(gòu)物的習(xí)慣，以下有些資料可供參考： 一、 顧客至超市購(gòu)物之金額及其家庭收作交叉分析，則可明顯的了解到家庭收入越高者，至超市的購(gòu)物金額也越高。They wi l l al so be bui l di ng new r oads and a speci al r ai l way l i ne. The Gam es wi l l be hel d j ust out si de t he capi t al and t he whol e ar ea wi l l be cal l ed 39。 10． 公家機(jī)關(guān)的分布數(shù)。 6． 商業(yè)區(qū)的吸引力。 2． 商圈內(nèi)之人口數(shù)與家庭戶數(shù)。 5． 其他交通設(shè)施狀況。. Wor ker s wi l l have pl et ed t he new r oads by t he end of t hi s year . By t he end of next year , t hey wi l l have f i ni shed wor k on t he new st adi um . The f i ne m oder n bui l di ngs have been d esi gned by Kur t Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as t he new bui l di ngs go up. We ar e al l ver y exci t ed and ar e l ook i ng f or war d t o t he wi l l be cal led 39。 ai r克運(yùn)動(dòng)會(huì) The Ol ym pi c Gam es wi l l be hel d i n our count r y i n f our year s39。 8． 所得水準(zhǔn)。 3． 地域內(nèi)之年齡構(gòu)成、職業(yè)構(gòu)成。最后完成“設(shè)店基本計(jì)劃”企劃書。. Wor ker s wi l l have pl et ed t he new r oads by t he end of t hi s year . By t he end of next year , t hey wi l l have f i ni shed wor k on t he new st adi um . The f i ne m oder n bui l di ngs have been d esi gned by Kur t Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as t he new bui l di ngs go up. We ar e al l ver y exci t ed and ar e l ook i ng f or war d t o t he wi l l be cal led 39。 二、 進(jìn)行立地區(qū)域的狀況分析，設(shè)定商圈之大小，以及商圈內(nèi)消費(fèi)ai r克運(yùn)動(dòng)會(huì) The Ol ym pi c Gam es wi l l be hel d i n our count r y i n f our year s39。 二、 如何選定 適當(dāng)?shù)某性O(shè)店地點(diǎn)。故在這種種的因素下，商圈的確立實(shí)在不容易，所以在開(kāi)店前除做商圈的測(cè)定外，更需做種種的市場(chǎng)調(diào)查。. Wor ker s wi l l have pl et ed t he new r oads by t he end of t hi s year . By t he end of next year , t hey wi l l have f i ni shed wor k on t he new st adi um . The f i ne m oder n bui l di ngs have been d esi gned by Kur t Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as t he new bui l di ngs go up. We ar e al l ver y exci t ed and ar e l ook i ng f or war d t o t he wi l l be cal led 39。 ai r克運(yùn)動(dòng)會(huì) The Ol ym pi c Gam es wi l l be hel d i n our count r y i n f our year s39。 四、 道路狀況：如公車路線、行車動(dòng)線……等。 至于商圈在評(píng)選時(shí)，須考慮種種的因素。例如享有“南霸天”名號(hào)的香港大統(tǒng)百貨集團(tuán)，以數(shù)十年的時(shí)間，很有計(jì)劃的在香港全面布樁，開(kāi)設(shè)六合快速店、九如快速店、五甲快速店、和平快速店與位與澄清路上的大統(tǒng)大賣場(chǎng)，而穩(wěn)下“地方連鎖”。Ol ym pi c Ci t y39。故又有所謂的二次商圈、三次商圈等。若以中大型超市而言，其店在郊區(qū)時(shí)，商圈約為 2 公里半?！彼晕覀儾浑y想象，商店若能選定理想的地點(diǎn)，則對(duì)往后的營(yíng)運(yùn)助益甚大。. Wor ker s wi l have pl eted the new roads by the end of thi s year . By the end of next year , they wi l have fi nished wor k on t he new stadium. The f ine modern bui ldi ngs have been designed by Kurt Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as the new buil dings go up. We ar e al l ver y exci ted and are looking f orwar d to the 店址與商店設(shè)計(jì) 第一章 店 址 與 商 店 設(shè) 計(jì) 要如何的來(lái)使一家超市生意鼎盛，是許多的業(yè)主內(nèi)心的期盼。They wi l l al so be bui l di ng new r oads and a speci al r ai l way l i ne. The Gam es wi l l be hel d j ust out si de t he capi t al and t he whol e ar ea wi l l be cal l ed 39。 t i m e. As a gr eat m any peopl e wi l l be vi si t i ng t he count r y, t he g over nm ent wi l l be bui l di ng new hot el s, an i m m ense st adi um , and a f i ne new swi m m i ng pool . 39。Ol ympi c Ci ty39。有句話說(shuō)：“開(kāi)店之地點(diǎn)若選擇得當(dāng)，則超市經(jīng)營(yíng)已經(jīng)成功一半以上。 然而超市商圈的設(shè)定又因市區(qū)、郊區(qū)而有所不同。而大約有 1/3 的顧客來(lái)自 1 公里外的區(qū)域。They wi l l al so be bui l di ng new r oads and a speci al r ai l way l i ne. The Gam es wi l l be hel d j ust out si de t he capi t al and t he whol e ar ea wi l l be cal l ed 39。. Wor ker s wi l have pl eted the new roads by the end of thi s year . By the end of next year , they wi l have fi nished wor k on t he new stadium. The f ine modern bui ldi ngs have be