市場(chǎng)營(yíng)銷外文翻譯--關(guān)于化妝品在消費(fèi)者中的購(gòu)買模式研究-全文預(yù)覽
【正文】 auty of the heart bee more prominent. Cosmetics, color design, to consumer groups for different ages of the different color preference, and fully meet their beauty of the heart. Cosmetics for young women, the tone should be fresh, lively and based, in order to fully reflect the vitality of youth and health. Such as the Arche aloe moisturizing cream, and its bright green packaging fresh and clean, full of vitality, vulnerability of young girls of all ages. For middleaged consumer products, and its color should be stable, elegant style. They require a higher quality product, but also pay more attention to brand consumption. SKⅡ , such as the essence of various products, mainly of Chinese red color, not only reflect traditional Chinese flavor, but also gives people a feeling of elegance, but also a sense of vitality, so that many women believe this product to nourish the skin , keeping the skin young state aspects of performance is outstanding. According to the positioning of product sales levels to select the color, to meet the women39。s active participation in prominent fashion shows, such as the popular Fashion TV channel, and in beauty pageants exclusively for men .The demand for men’s hair care and deodorants has gone up and razors and blades have contributed to the men’s grooming value sales. This particular segment which is at its early stage of its development with a growth of only 6% remains a nascent niche. Female cosmetics consumer psychology Women and Cosmetic Born to a pair of enemies. Cosmetics for women, there are a lot of consumers consistently classification, of which, by incentive for consumers to purchase the mental breakdown of the most mon method. For enterprises, for now this consumerdriven era, the motivation for consumers to buy different for different marketing strategies on the marketing research pany bees extremely effective. In this context, we can present the women39。 Cosmetic Consumers There is high maturity and price petition in established mass market toiletries such as bar soap and toothpaste. Since the average household continues to be highly price sensitive,these popular massmarket products will have the lion’s share of cosmetics and toiletries will offer high growth prospects of the overall market over the ing years. The cosmetics and toiletries market are also facing petition from other consumer durables (puters,mobile phones, home theatres and automobiles) as well as the housing sector. The drop in interest rates has led to a boom in housing loans and real estate purchases. Being value conscious, there is a limit to the amount that the average consumer will spend on luxury items such as fragrances. Urban amp。T) was valued at US$201 billion, % from 2020 (in fixed exchange rate terms). Though mature, hair care maintains its position asthe most valuable sector in global cosmetics and toiletries, with global sales amounting toUS$ billion in 2020. (Briney, 2020b). According to Global Cosmetic Industry report(August, 2020) the advanced education provided by brands about the products39。s needs for appearances and materialism were is human beings wanted to satisfy the need to look and feel good. This created a boom in the cosmetic and toiletries sector across the world. Chambers Encyclopedia defines cosmetics as (a)articles intended to be rubbed, poured, sprinkled or sprayed on, introduced into or other wise applied to the human body or any part there of for cleaning, beautifying, promoting attractive nessor altering the appearance and (b) articles intended for use as a
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