【正文】 ....................................................................... 17 城市市政基礎(chǔ)設(shè)施 ................................................................................................. 18 城市基建投入 .................................................................................................. 18 市政配套情況 .................................................................................................. 19 未來(lái)城市發(fā)展 .................................................................................................. 21 產(chǎn) 業(yè)政策分析 ........................................................................................................ 21 淄博私車情況 ........................................................................................................ 22 經(jīng)濟(jì)發(fā)展預(yù)測(cè)及房地產(chǎn)市場(chǎng)展望 ............................................................................ 22 經(jīng)濟(jì)發(fā)展預(yù)測(cè) .................................................................................................. 22 房地產(chǎn)市場(chǎng)預(yù)測(cè) .............................................................................................. 22 第二章 .......................... 供應(yīng)市場(chǎng)研究 .......................................................... 24 供應(yīng)調(diào)研的目的和方法 .......................................................................................... 24 、樣本選擇 ...................................................................................................... 24 、市場(chǎng)界定 ...................................................................................................... 25 供應(yīng)市場(chǎng)研究 ........................................................................................................ 26 項(xiàng)目綜合品質(zhì) .................................................................................................. 26 綜合品質(zhì)評(píng)定 —— 綜合品質(zhì) .......................................................................... 27 性能價(jià)格比 ................................................................................................... 28 產(chǎn)品分析 ......................................................................................................... 29 供應(yīng)市場(chǎng)研究結(jié)論 ................................................................................................. 45 第三章 需求市場(chǎng)分析 .................. 47 受訪人群基礎(chǔ)特征分析 .......................................................................................... 47 年齡構(gòu)成： ..................................................................................................... 47 家庭結(jié)構(gòu)： ..................................................................................................... 48 現(xiàn)居住區(qū)域： .................................................................................................. 49 對(duì)現(xiàn)居住狀況的滿意度 .................................................................................... 49 職業(yè)特征： ..................................................................................................... 50 交通工具： ..................................................................................................... 51 受訪人群對(duì)產(chǎn)品需求特征 ...................................................................................... 52 購(gòu)房目的： ..................................................................................................... 52 選擇區(qū)域特征 .................................................................................................. 53 選擇張店的因素特征 ....................................................................................... 54 能夠承受的單價(jià) .............................................................................................. 55 購(gòu)買面積的特征： ........................................................................................... 56 選擇建筑類型特征 ........................................................................................... 57 選擇戶型類型特征 ........................................................................................... 57 選擇戶型結(jié)構(gòu)特性 ........................................................................................... 58 對(duì)裝修的需求特 征 ........................................................................................... 59 對(duì)采暖方式的需求特征 .................................................................................. 60 選擇住宅的因素（本題為多選） .................................................................... 61 對(duì)社區(qū)內(nèi)部配套設(shè)施的需求特征（本題為多選） ............................................ 63 所需的物業(yè)服務(wù)特征（本題為多選） ............................................................. 65 能夠接受的物業(yè)管理費(fèi) .................................................................................. 66 對(duì)部分基本配套需求的特征 ........................................................................... 67 受訪人群的信息渠道特征 ...................................................................................... 69 了解開發(fā)商的實(shí)力與信譽(yù)的渠道特征 ............................................................... 69 希望了解的樓盤信息 ....................................................................................... 70 獲取銷售信息渠道 ........................................................................................... 71 經(jīng)常閱讀的報(bào)刊 .............................................................................................. 72 需求市場(chǎng)研究結(jié)論 ................................................................................................. 73 客群特征： ..................................................................................................... 73 產(chǎn)品需求： ..................................................................................................... 73 信息渠道特征： .............................................................................................. 74 第四章 個(gè)案點(diǎn)評(píng) .......................... 75 齊魯花園 ............................................................................................................... 75 世紀(jì)花園 ............................................................................................................... 77 新空間花園 ..............................